Using Special Reports To Boost Traffic and Revenue

Using ‘Special Reports’

To Boost Traffic and Revenue

By: Matt Bacak

 

Does your business enterprise need a boost? Consider using special reports to add revenue and build a business contact list for future use.

What are special reports?

Special reports are short reports that contain helpful information on a subject. The reports are anywhere from a few to 30 or so pages in length.

If you have the know-how, you can write them yourself or hire a writing service to do it for you. There is very little work involved in creating them but they are versatile tools for building an online business.

One popular subject for special reports is how-tos. They direct a reader, step by step, how to do something.  If you are knowledgeable with computer software and hardware, that is a perfect niche for special reports on your website. People are always having trouble figuring out their computers and you could help.

Marketing special reports

There are options for marketing your special reports. If you are trying to build a business list of customers, use these special reports as a freebie when any visitor signs up to be a part of your email mailing list.

For this type of promotion, use a shorter report like a five page report on how to navigate problems with Windows Vista (if your website has a computer niche).

You can create a five-part course and use the first part as the free promotion. It is your hook. Once they sign up for the mailing list, you can grant them access to the other installments through emails that also advertise your website products. Signing up for a business newsletter subscription can also be the reason to gift a free special report.

Making money

All of your special reports don’t have to go towards list building. Besides your other products or services, you can sell special reports on your website. Many reports sell for between $5 and $20 a piece, but if you offer very valuable information, you can command a higher price. Sell single reports or create various courses to interest your customers.

People love to learn about money-making opportunities. They will pay the money for any information that is a how-to guide to making money on and offline in various ways. How have you made money?

Begin there with the subject of your special reports.

As your business grows, create an affiliate program. This gives customers a way to help you make more money and also make some for them. Offer certain special reports as additional compensation for reaching a certain selling level in the affiliate program.

There are a number of ways to use special reports. As you build your library and your lists, alternate the free promotional reports and continue to sell your entire library, creating combination offers such as Buy Two, Get One Free.

While your special reports are building your contact list, they are also making you money. With such a low cost to create them, your profit margin is huge.

Don’t underestimate the power of this strategy.

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10 Simple Ways To Generate Traffic Now

10 Simple Ways To

Generate Traffic Now

By: Matt Bacak

 

If your current website traffic is not converting to leads or sales, then you’re not attracting targeted visitors who are specifically interested in what you’re offering. But there’s a simple solution.  It’s not rocket science.  You just need a simple plan of attack.

Here are 10 effective methods to generate traffic now:

1. Leave comments on other people’s blogs with a backlink to your site.

2. Advertise your website or service in the appropriate category on Craigslist.org

3. Participate in LinkedIn.com

4. Exchange reciprocal links with other related sites in your niche.

5. Purchase ad spots or solo email ads in popular newsletters or ezines from directoryofezines.com

6. Submit articles to trade magazines with a link to your site in your bio

7. Use OnlyWire.com to automate your social bookmarking and automatically generate backlinks and traffic.

8. Promote your website on the “Thank you” page of other sales sites related to your niche. Work out a mutually beneficial commission with the site owners.

9. Participate in online forum conversations that are related to your product, and insert your site link into the signature area.

10. Create your own blog at blogger.com. Blogging is a powerful and effective way to get free traffic from search engines, RSS feeds, other blogs, blog directories… and more!

No more excuses.  If you need website traffic, choose any or all of the above methods and you’ll be pleasantly surprised at the number of responsive visitors that will soon find their way to your website!

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How to Get Traffic To Your Squeeze Page

How to Get Traffic To

Your Squeeze Page – Part 3

 

By: Matt Bacak

 

So far, I’ve talked about Ad Swaps and JV Giveaways.

Today, I’m going to tell you the fastest way to get tons and tons of free traffic and leads…

Your Own Affiliate Program!

It’s really not that difficult to get started.

Just follow these steps:

1. Buy private label rights to a hot product. You can find tons of products to sell by searching for “private label rights products” or “PLR products” on Google.

Open up the source files, and modify the content to make it unique.  Add additional content that you feel will improve the product, then package it with all new graphics and revised sales copy, etc.

2. Sign up for a ClickBank merchant account – ClickBank will process your orders and pay your affiliates for you automatically!

Go here to sign up…

http://www.clickbank.com/sell_products.html

3. Set up an affiliate promotion page – this is where your affiliates can sign up and get promotion tools like solo ads, classified ads, and banners.

4. Pay affiliates 75% commission to send leads to your squeeze page and build your list for you. *75% is the highest allowed commission level at Clickbank.

Alternately, you can setup an affiliate program through PaySpree.com and DigiResults.com too and pay up to 100% to attract more affiliates!

Talk to you next time…

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How To Get Traffic To Your Squeeze Page – Part 2

How To Get Traffic To
Your Squeeze Page – Part 2

By: Matt Bacak

In my last tip, I talked about the power of Ad Swaps. Today, I’m going to you about JV Giveaways. Joint venture giveaways are like a big-time version of ad swaps.

In a nutshell, a group of list owners partner together and pool their resources in a limited time event.
The goal is to build your list by giving away gifts to visitors.

As a participant, you contribute a gift to the event. The gift can be a free report, a membership pass or a product you are actually selling. You prepare a special squeeze page for the event where visitors can download your free gift in exchange for their email address.

In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list. Each partner will endorse the giveaway to their own mailing lists, which results in a lot of visitors to one event as a collective effort of several participating partners!

With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list!

Here are some resources for finding the latest giveaway events:
– http://www.newjvgiveaways.com/
– http://www.jvgiveawayblog.com/

“Nothing ventured, nothing gained!”

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How to Get Traffic To Your Squeeze Page – Part 1

How to Get Traffic To

Your Squeeze Page – Part 1

By: Matt Bacak

The number one question that I always get from new affiliate marketers is, “How do I get traffic to m squeeze page?” My advice is to use methods that have been proven to work. Try one method at a time. Make it work for you, and then move on to something else.

Today, I’m going to talk about the power of…Ezine Ad Swaps.

I’ve used this method to add thousands of new subscribers to my list in a single day.

Here’s how it works:

You simply make a verbal agreement with another list owner to send his ad to your list. In return, he ends your ad to his list. If your lists are both the same size, it stops there. But if your list is bigger or smaller, you compensate by sending more or fewer ads.

For example, if your list is 2,000 and his is 4,000, you would send his ad twice and he would send your ad just once.
Of course size doesn’t always matter. Results are what really count. So if you get good results from a particular ad swap, you may want to try it again. Use a tracking link so you know how many subscribers you received. If you got good results, see if the list owner wants swap ads again.

Here are a few resources for setting up ad swaps:

• http://www.imadswaps.com/
• http://safe-swaps.com/
• http://www.jvlistbuilding.com/

You can download no-cost ad tracking software here: http://www.nowsell.com/pages/ad-tracker.html

More traffic tips to come.

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The Power of Pingler

The Power of Pingler

By: Matt Bacak

 

Pinging is a way of notifying specific servers about changes to your website. This is important to webmasters as they have a way to inform search engine bots about the changes and therefore prompt them to visit the site. This is where pingler comes in. This is a web service that pings a website for either for free or for a small fee. There are many reasons why you should use pingler for your website. They include:

  1. Offers quality services

This ping utility is one of a kind. Most pinging services are inadequate or ineffective but pingler is the exact opposite. It offers quality service without having to circumvent a search engine’s terms and conditions. The fee paid will be one of the best investments as you will see your site moving up the Search Engine Result Pages (SERPs) and more people visiting your site due to efficient updating.

2.  Easy to use

The pingler dashboard is intuitive. The site designers and programmers have gone to great lengths to make sure that a user does not get lost when using the service. Once you log in for the first time, you will immediately know what you are supposed to do within a few moments. You are required to put in the URLs of the sites you want pinged and then press “ping my site”. You will then be taken to a page that shows which search engines were pinged. In terms of usability, this ping utility rises to the top.

3.      Affordable

A webmaster can use pingler in these two ways:

  1. Free account – allows a webmaster to ping all his blogs, feeds and websites manually. This is a free service but can be hectic if you have many blogs and websites. Most new users prefer this type of account in order to test pingler out. It is not recommended for long term use because the ping utility will only work when you actively activate it. This irregularity will work against you as bots and visitors will not frequent your site.
  2. Premium account – Pingler will automatically ping up to 25 URLs automatically. Once the list has been set up, you will not have to frequent the site to change the settings. You will just notice an influx of visitors to your site. Serious webmasters find this to be a good investment.

The fee structure is a win-win solution for everyone involved. A skeptic can test out the service without investing money and a premium account allows easy cancellation.

4.      Effective

Pingler is the most effective ping utility out there. Other services do not ping correctly because of wrong coding or are just ineffective. Pingler uses technological breakthroughs to ping all manner of websites and feeds. The pinging methods are up to date. Users report a marked increase in visitors and bot crawls to their site after just a short time.

In summary, this ping utility is a worthwhile investment for your personal or business website.

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Yahoo Site Explorer Shuts Down – Your Alternatives?

Yahoo Site Explorer Shuts

Down – Your Alternatives?

By: Matt Bacak

Yahoo Site Explorer (YSE) got shut down or rather morphed with Bing Webmaster Tools. This has created an opportunity for people that sell information contained in the YSE since searchers will not be able to get it anywhere else. There is a yahoo site explorer alternative for people looking for the high quality services that were once provided by Yahoo Site Explorer. They include:

1. SEOMoz open site explorer

This is a yahoo site explorer alternative that allows a person to see the incoming links for any site. All that is needed is for you to put in the URL and hit the search button. The site explorer then lists all the sites linking to that page. This allows webmasters, bloggers, and internet marketers to create a better link building strategy after finding out where back links are coming from. This is a free service but the downside is that the details are sketchy. There is a premium option for people that want more features and advanced reporting.

 2. Web SEO analytics

This yahoo site explorer alternative also gives details on the websites linking to a given site or webpage. It provides a lot of information e.g. page links, page rank, domain links and the like. A person that wants more detailed information has to pay for premium membership.

3. Searchmetrics

This is another yahoo site explorer alternative that provides information that could be useful to markers and webmasters. You get information about search engine ranking, competing sites, paid search listings etc. You have to get a premium account to access most of the features.

 4. Browser extensions

You can use the SEOBook toolbar for Firefox to gather a lot of information on competitors about links, page rank, domain age, traffic levels and insights on social media strategy among other things. This information will help you increase your reach and thus revenues.

Another extension that serves as a good yahoo site explorer alternative is the SEO plugin for Firefox. A simple installation will give you a lot of insight into any website URL you type into the search box. You will get to know details about link building strategies, ranking, traffic levels etc. It also gives you access to a wide range of research tools to help in your website promotion.

 5. Google hacks

This is a book that shows readers about how to use the search engine to increase reach and traffic levels. You will be able to know how to use codes generated in the SERPs, how to write programs using the Google API, how to morph Google search results with those from Amazon etc. There are countless hacks that will help a webmaster increase his site’s value in a relatively short time. The information contained herein provides a good yahoo site explorer alternative.

 

A webmaster looking for a good yahoo site explorer alternative has very many other options apart from the ones above. Some of them are:

  • Link research tools – provides a lot of link data, SEO metrics and a lot of other information.
  • AdGooroo – you get unique link data, spam filtering services, specialized training etc.
  • Linkdex – with this yahoo site explorer alternative, you get tracking capabilities, training for beginners, creation of link building strategies etc.

In a nutshell, while YSE was a good service, there are many other viable alternatives that webmasters and marketers can use.

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10 Best WordPress Plugins

10 Best WordPress Plugins

By:Matt Bacak

Webmasters usually have a lot of things to do on their sites. Some of these things require technical knowledge while others are just time consuming. WordPress plugins reduce this work allowing the webmaster to concentrate on more important aspects of his site. The following are some of the top WordPress plugins all webmasters should be using in their blogs.

1. Manage who sees which ads

This plugin works for blogs with different types of ads. It allows a person to direct certain types of ads to different types of visitors. For instance, visitors from search engines could only see banner ads; subscribers could only see AdSense ads etc.

2. WP super edit

This is one of the best WordPress plugins for a blogger that wants more editing options. WP super edit adds two entire rows in the editor that allow for different font styles, different formatting options and gives the blogger the ability to add more things to the content.

3. Events calendar pro.

This is one of the top WordPress plugins for a webmaster looking for ways to be more productive and organized. It allows a blogger to manage event details, integrate Google maps, add addresses, times and projected costs, customization options using template tags etc.

4. Facebook traffic pop for WordPress

This plugin allows a blogger get more Facebook fans on the related fan page. The blogger can then find ways to sell products and services to his fans without having to use money to pay for Facebook ads. It is the one of the best WordPress plugins for a marketer or someone that wants to increase his exposure.

5. After the deadline spellchecker

This plugin helps a webmaster develop posts with perfect grammar, style and punctuation. It does this by using artificial intelligence and language processing technology to find errors and make suggestions. It is definitely one of the top WordPress plugins out there for someone that wants perfection in all articles without having to constantly proofread the work.

6. Visual composer for WordPress

This is one of the top WordPress plugins for someone that wants to create fresh and unique content within a very short time. This plugin allows a webmaster to create complex layouts without having to waste so much time with short codes. A blogger will be able to add tables, elements etc. with a few clicks.

7. WordPress email newsletter plugin

Newsletters play an important role in a blog’s success. This plugin allows a blogger to very easily send newsletters to subscribers without having to through email service providers and spend a lot of money. It is one of the best WordPress plugins for a person that frequently sends out newsletters.

8.       SI Captcha for WordPress

All bloggers hate spam comments made by bots. Si captcha is one of the top WordPress plugins for eliminating this annoyance. A blogger adds this plugin to registration forms, comment forms and the login to make sure that only humans make useful comments.

9. Old post promoter

Do you have very good blog posts hidden in the archives? Old post promoter is one of the best WordPress plugins to get them re-read without having to edit them. Random past posts get their dates changed and are republished on the front page and on RSS feeds.

10. Quick search

This plugin allows users to easily search for information on your site. It sorts the results of a search according to category, tags and comments. A blogger can easily tweak the pop up menu styles.

These are just a few of the top WordPress plugins a blogger can add to his site to make blogging more efficient and fun.

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Happy Thanksgiving!

Before I sit down to eat the
feast my mom made, I wanted to
wish you a Happy Thanksgiving.

AND so…

My team and I are serving up
something special for you!

We just put up a fanpage on
Facebook with some goodies.

Just push the “Like” button:

http://www.facebook.com/MattBacak

You’ll get instant access to my
2 books that sell on Amazon.com for
14.97 (valued at over $29)…

…plus all the tips & secrets
I share there on Facebook!

Push “like” and you’ll get
everything listed above FREE:

http://www.facebook.com/MattBacak

I’m so thankful for you!

Warmest Regards,

Matt Bacak

4 Ways to Get More Facebook Fans

4 Ways to Get More Facebook Fans

By: Matt Bacak

Creating a fan page on Facebook only takes a few minutes and anyone can do it. Traffic is the deciding factor on the success of a fan page. There are numerous things a person can do to get more Facebook fans. They include:

1.     Buy fans

This is how to get Facebook fans using this method: After setting up the fan page, a webmaster uses search engines and social media sites to buy traffic targeted towards his niche. For instance, if the fan page is for a restaurant, a person can buy traffic for people looking for the best restaurants in a given area.

Also, a person can get more Facebook fans by buying them from the numerous online services available. It is possible to get a package of 1000 likes for around $50. Some of these services offer a money-back guarantee if the likes are not delivered on time. It is usually a good way to jumpstart a site’s fan base.

2.     Run a contest on your main site

This is another effective method on how to get Facebook fans. A webmaster runs a contest on his blog or website where participants have to get a few likes for the fan page in question. You can also tell participants that the person that gets most Facebook likes for your page will win the prize. The prizes being given away must be worth the effort participants are supposed to put in.

It usually works very well because most people like free things.

3.     Provide good value

You get more Facebook fans by providing valuable information on that fan page or a related website. If people find your site or fan page a valuable resource, they will become fans without being prompted. In most cases, they will share your page to their friends. These are usually the best type of fans because they click that like button out of their own free will.

In this respect, the fan page should be regularly updated with fresh content. This could either be an update that new content has been added on a related website or something else entirely.

A webmaster should remember that the main purpose of a fan page is to connect with readers; he must start and maintain conversation on the fan page on any relevant topic. Keeping people interested in your page is how to get Facebook fans.

4.     Go offline

No matter how much you market your page on the internet, there will always be people that have never had of you and your fan page. You should get more Facebook fans by having offline speaking engagements in seminars, conferences etc. During these meet-ups, you can inform the audience about your fan page.

You could also advertise your fan page in offline publications like newspapers and magazines, TV, radio etc. The type of advertisement and medium used will depend on the service being offered in the fan page.

In a nutshell, there are numerous ways to get more Facebook fans. A person just has to look for those that work for his page and add a creative twist to make them more effective.

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