Everyday Heroes Book is Live!

The Buying Blitz is now.

=>> http://www.EverydayHeroesBook.com

everydayheroesbookcovergraphic_small

We need your help to make this book
an International Best Seller!

Your purchase of this book right now
could literally put us over the top!

AND…100% of book sale proceeds
will be donated to charity.

 

 

Follow the instructions here:

http://www.EverydayHeroesBook.com

When you grab the book right now,
you’ll enjoy immediate access to tons
of free bonuses (over $5,222.89)

Get it now.

Go.

Matt Bacak

P.S. Blitz Buying is right now. Buy it & tell
everyone you bought so they buy it too!

=>> http://www.EverydayHeroesBook.com

Blitz Buying

Everyone is Blitz Buying “Everyday Heroes” Book Tomorrow at 7am EST.

mattandbook

 

 

 

 

 

 

 

I’m part of a book that launches tomorrow called “Everyday Heroes”
and I really need your help to make this an International Best Seller…

AND….

To raise money for Charity…100% of the proceeds
go to The Children’s Healthcare of Atlanta.

In total, people have donated $7,508.92 in bonuses that
will be given away for free with your proof of purchase of
the book tomorrow between 7am – 8am EST.

Again, buying at this time is very important, because we are shooting
to come together and make this an International Best Seller. Your purchase
of this book at this time could literally put it over the top!

You’ll find 35 stories of passion and inspiration
from some amazing folks, myself included!

Remember…100% of book sale proceeds will be donated
to the Children’s Healthcare of Atlanta (CHOA).

All details are explained here: www.EverydayHeroesBook.com

Thanks for your support tomorrow at 7am EST!

I just wanted to publicly say, thanks to…

ThePictureI just wanted to publicly say, thanks to Levi Jonathan Mizel, Shawn Casey, Todd Gross, Michael Litman, Marlon Sanders, David Frey, Ali S Chowdhry, Chris Munch,Jo Han Mok, Justin Glover, Glen Hopkins, Michael Hauge and everyone that donated… Remember the little girl named Brooke we all donated bonuses for to help raise money – about 3 years ago because of her seizures? I was just informed, they did move to Colorado and she has been seizure free for a year.

Here’s the page we created for her to jog some memories. Click here.

The 3 Most Popular Opt-In Page Builders

Clickfunnels 

Personal – $37/mo, Starter $97/mo, Enterprise $297/mo

clickfunnels

Created by Russell Brunson, Clickfunnels is an internet marketing one stop shop. Clickfunnels provides an easy way to design pages, create funnels, host webinars, facilitate billing, and much more.

Pros

  • Advanced and versatile features, very in depth program
  • Creates complete multi-step sales funnels and stats of each funnel tracked
  • Can create order forms, upsells and downsells, where Leadpages cannot
  •  Share your funnel with other members

Cons

  • Split testing features could be better
  • Limits the amount of funnels and pages you can create

Leadpages

Standard – $25/mo, Pro – $49/mo, Advanced – $199/mo

leadpages

 

 

 

 

Leadpages is a tool for building great looking pages quickly and effortlessly. Started in January of 2013, Leadpages has made great strides in its functionality and design.  Leadpages boasts that they have created over 40 million leads in the past 3 years.

Pros

  • Very simple to use and quick
  • Great for beginners
  • LeadDigits and Leadboxes features

Cons

  • Limited Design Control
  • Can only create single pages
  • No upsells or sales funnels

Optimize Press 2.0

$97 core package, $197 publisher package, $297 pro-package.

optimizepress

OptimizePress is a WordPress plugin and theme for creating landing pages and membership sites, without having to know how to code, or design your own pages.

For the past two years, OptimizePress has revolutionized the way products are sold online and has become a household name in Internet Marketing.

Pros

  • You can use it in multiple domains and unlimited traffic
  • Affordable, one-time payment. Less than the other two competitors
  • It is very widely used and the forums and community support is huge

Cons

  • Only for wordpress
  • Limited designs without club membership package
  • No default SSL if you want Facebook integration

The Small-Scale Approach To Starting A Business Venture

by Matt Bacak

Starting out as an internet marketing entrepreneur, you may easily become overwhelmed with a variety of business opportunities and ideas for making money. I know firsthand that it’s not getting an idea that’s the problem. It’s what to do with all the ideas you come up with and all the business propositions available to you. Before I make a decision about a business venture, I look at five things:

1. Demand. Does the product, service or business venture have a clear market? Do people want this item or service? It’s a lot easier to capture existing demand than it is to create it. If I’m unsure whether or not there is a demand for something I want to provide, that’s usually a pretty good clue that it’s probably not going to work out. But if I really feel like it could be something my consumers want, I might just ask them. Better to find out now that my list isn’t interested in a potential product than spend a whole lot of time, energy and money creating something that isn’t going to sell because it isn’t wanted.

2. Profitability or ROI. Will this product, service or business venture make me money? What will my return on investment be? Sometimes, I can have a really great idea but once I look at the numbers, I’ll realize monetarily, it’s not worth it. There are times you have to scrap a project just because it’s not going to work financially. Always figure out what your profit margins will realistically be or even what the lowest estimate of profit will be before you start out with an idea.

3. Unique. Is the product, service or business venture unique enough to warrant me personally investing my time, energy and money into it? If it’s not unique enough, I could be wasting my time creating it when there is already several versions of it available to the public.

4. Automation. Can I create this product, service or business venture to run automatically? Now, I may not always want to do this but more than likely, I want to have something I don’t have to mess around with too much after it’s done. I only have so much time to invest in a project and that’s something to consider when deciding whether or not to go forward. However, if something can be automated or outsourced, that’s great. I can spend time creating other projects and pursuing other ideas for my business.

5. Longevity. How long can I sustain this product, service or business venture? How long will it remain profitable for me to do so? Can I see this withstanding the test of time or how long exactly can I maintain its profitability? This often gets overlooked by entrepreneurs because we are so excited about our new idea that we don’t focus on what’s going to happen long-term. But these are things we should know before we start out.

Once you’ve answered all these questions, then you can make your final decision about whether or not you should continue with your idea, your partnership, or your product. These five things can help you quickly and effectively determine what’s best for you and your business without the hassle of agonizing over every little detail before making a decision.

 

 

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7 Simple Millionaire Fundamentals

by Matt Bacak

People always want to know how to make a million dollars. That seems to be a pretty standard goal for most people. I can’t tell you exactly how to make a million bucks, but I can tell you the hardcore fundamentals I’ve used to get me where I wanted to be- making boatloads of cash each year. These are simple tricks that anyone can adapt to their business and to their life to start achieving the success they desire. So take a look at the 7 tips I’ve compiled to get you started thinking in the right direction.

1. Specificity. The truth is you can be a big fish in a little pond or a little fish in a big pond. Which one do you want to be? A big fish in a little pond, right? Whether you are starting up your business or you’ve been at it for awhile, you will benefit when you zero in on what you and your business are about. Have a laser-like focus for your business. If you try to have too many projects in too many areas, you will fail. It’s only a matter of when. Trust me, I know because I’ve been tempted with the allure of more projects equaling more money. But I quickly discovered when you stretch your energy, time and focus into several niches, you lose not only focus but money.

2. Create and fine-tine your flagship product. This goes hand in hand with specifying your market. Take a good long look at your business before you nail down exactly what you want your flagship product to be. Your flagship product should not only be a source of income for you but drive home to people what your business is all about. Focusing on a core product will also help you figure out what complimentary products you should sell and what products you should stay away from.

3. Fail fast. It doesn’t have to be right, you just have to get it going. I tell this to my employees all the time. I don’t care if you aren’t perfect at something right away. Just get on with it. The sooner you get started, the sooner you can fail. The sooner you fail, the sooner you can start doing it right and perfect it.

4. Be aggressive. So often we hear that being aggressive is not OK but that’s crap. In marketing, internet marketing specifically, you have to be aggressive. If you don’t put yourself out there constantly, you won’t get any results. You have to stay on top of sending out email, driving traffic and closing sales. If someone doesn’t like your perceived forwardness, then so be it. The product or service you’re offering isn’t for them anyway.

5. Always know your numbers. Every time something happens in your business, you should know about it. Whether it’s when you’ve made a sale or your conversion rates are decreasing, you need to know these numbers. Knowing what your numbers are, where they should be and where they shouldn’t be is key to maintaining success and pushing forward to achieve higher goals.

6. Systems. This is a big mistake I see a lot of entrepreneurs make, especially internet marketing newbies. The trick to streamlining your business is to create systems. From who does what, how they do it, how your numbers are tracked, even the tiniest details of your organization should have a system in place. Systems make things faster and more efficient. Without them, your business will be in a state of chaos.

7. Don’t ever stop making and achieving goals. If you stop creating goals, you’re going to become stagnant. Once you stop striving to achieve, your business is over. Even if you don’t reach the goals you set out to achieve, that’s okay. Just don’t stop.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak ‘s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

 

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Fail Fast Like Google’s Co-Founder: The First Step To Marketing

by Matt Bacak

Several years ago, my wife attended an event put together by none other than the all-mighty Google and a few other big name companies. One of the things she told me that really hit her hard was when the co-founder of Google said that one of the reasons they were so successful at Google was because they fail fast. This is a key in business, especially internet marketing. Fail fast because the faster you fail, the quicker you can get to making the big bucks. Another way to look at it and something I’ve always told my clients is, you don’t have to get it right. You just have to get it going. You can figure out what the right thing is as you go but if you don’t get started, you won’t get anywhere.

So what do I do when I notice what I’m doing isn’t working? What steps do I take to get myself back on track to making millions?

First things first. I always look at my numbers. I harp on this again and again because many people just don’t get it. If you don’t have numbers, you don’t have a business. If you aren’t looking at your numbers constantly, if you aren’t tracking your opt-ins, your sales, your traffic, you aren’t running a business. You’re playing with a hobby. So I look at my numbers. The numbers can tell me if my sales are down, where my traffic is going, where my traffic isn’t going, it will tell me all these things. When I look at my numbers, I can see exactly where I’m losing people and I can start plugging the holes.

Now once I start finding that I’m losing people in a certain area, I ask myself some more questions like when did my sales start decreasing? Is it the product that I’m selling or is it the execution of my sales technique? Am I being consistent? Consistency is an integral piece of maintaining customers and making sales. Your swipe files should be consistent with the product you are offering. Also, they should be consistent with you, your image and your overall business. The bottom line is are you being consistent with what you’re offering to your consumers and how you’re offering it to them?

One of the biggest mistakes I see new marketers making is that they aren’t connecting with their audience. A lot of marketing is about eliciting a certain emotional response within a prospective and exploiting that response to get the desired result, a sale. If you aren’t making an emotional connection with the reader of your email, you aren’t going to make a sale. You won’t establish trust and likability with them and in turn, you won’t get them to turn out their pockets for you. So to get that emotional response you’re looking for, you need to have a complete and detailed understanding of your target audience. Once you know exactly who you’re marketing to, you will know exactly what to say and how to say it to connect with them.

Your number one goal in internet marketing is probably to make money and that’s admirable. We all want to make money. But the fact is that your first goal as an internet marketer should be to seek out and fill the needs of your customers. By doing that, you will make money. By getting started today, taking one little step at a time, you can and will succeed. Like I said before, you don’t have to get it right, just get it going. Or in the words of Google, fail fast.

 

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The Amazing Power of Using Negative Triggers

by Matt Bacak

Recently, I did a webinar with a good friend of mine, Michael Hauge. Michael’s the go-to guy for creating compelling stories having worked with top screenwriters, Hollywood A-list actors and the like to craft blockbuster hits year after year. Using persuasive stories in your copy gives you a huge advantage over your competitors. Using the right story with the right triggers activates an emotional response that motivates someone to purchase your product.

There are all kinds of triggers you can use in your copy to motivate someone to take the desired action, like buying a product, clicking a link, becoming a subscriber, etc. But one thing that most people don’t realize is that negative triggers can have positive results, often catapulting your sales figures into outer space.

So what do I mean by negative trigger?

Say for instance you were selling a weight loss product. A positive trigger would be something like, imagine the feeling of putting on your wedding dress after twenty years and having it not fit because it’s too big. You could weave a story that focuses on the positive aspects of losing weight like increased energy, increased sex drive, feeling more confident, whatever. The goal is to create a positive feeling in the reader or buyer’s mind.

If we’re still using the weight loss product as an example, a negative trigger could be something along the lines of a woman wanting to lose weight to show up the people who teased her in high school for being overweight at a twenty year reunion. Instead of playing up the positive side of losing weight, you would accentuate the negative side of being out of shape or like in the example above, being a chubby kid. Your copy might look something like, remember how it felt as a teenager to be the laughingstock of your whole school, all because you couldn’t lose the weight? For years, you’ve struggled to keep your weight in check but you keep packing on the pounds, year after year. And now a school reunion is coming up and you desperately want to seize this chance to show all those girls up. This is your chance to show them that you’re not the same person you were in high school.

The reason negative triggers often work better than positive triggers is because a lot of times it’s easier for people to resonate with pain than it is with pleasure. Or another way of looking at it (and I’m paraphrasing) is what Tony Robbins had a habit of saying- we seek pleasure and avoid pain. Personally, I find that more people are concerned with avoiding pain than they are with seeking pleasure.

Now I’m not saying to use negative triggers every single time because that’s not going to work and it won’t work for every single person. Part of excelling at copywriting is knowing when to use certain strategies. But keep in mind that using negative triggers at the right time for the right piece of copy can pack just the right punch you need to make the sales you want. It’s a powerful tool that many experts use and now you can use it, too.

 

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5 Marketing Lessons From A Reluctant Lemonade Salesman

by Matt Bacak

School just started back here in Georgia. The day before it started, my kids decided they wanted to do a lemonade stand. I told them before I would help them, they had to make a sign, find all the stuff to make the stand including a chair for me to sit in and I told them they needed to find a location. After they had done all that I asked them to do, we set out for the main drag in our neighborhood and set up shop.

The first thing they did right was waving at each and every person who passed by. Acknowledging each person you come across isn’t that hard but goes a long way towards building a relationship. When you begin building a relationship with someone, you inspire trust. Someone who doesn’t trust you won’t buy from you

The second they did right was doing the assumptive close. My son would ask them for the money and my daughter would make the lemonades. I didn’t even coach him on this. He just automatically asked each person, “How many lemonades would you like?” It wasn’t “Do you want a lemonade?” It was just a simple, “How many would you like?”

Now quite a few people said that they didn’t have any cash on them and they would return once they got the cash. I told my kids that whenever someone said they’d be back, tell them, “Can’t wait to see you when you get back.” Instead of just brushing them off, it’s important to tell people you’re expecting them to come back when they say they will. When you do this, people are more likely to return because it’s like they’ve made a promise to you to do so.

Another thing I told my kids to do was to thank the customer. When we finished with the first batch of lemonade, we made a sign that said, “Thank you. Sold out.” I had my daughter hold out the sign as people drove by. Then we made some more lemonade and sold out in about twenty minutes. After we sold out the second time, we stuck the signs in the ground near where their stand was so everyone would know we appreciated their business.

The cool thing is in about a couple of hours, my kids made $81 just from selling homemade lemonade. My daughter was hooked and after my son and I went outside, she actually made another batch of lemonade and went out with her mom to sell it.

The big lesson here, the lesson I want you to remember, is that once something works, do it again. A lot of times people think that when you do something once, that’s it. You’re done. But that’s not the case. People also think that you can’t make money where everyone else is making money because the market is oversaturated. That’s not true! If you find a market that’s making money, jump on it. If you find a product, create something, sell a webinar and it makes money, keep doing it. Keep doing it until it doesn’t make you money anymore. If you don’t, you’re missing out on easy cash.

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