How to Research Keywords

 

How to Research Keywords

 

By: Matt Bacak

Keyword research is one of the most important aspects of any online campaign. This is because keywords have a direct influence on the type of traffic a website will receive and therefore the level of profitability. That being said, the following are the main things to consider when looking into how to research keywords.

1.     Use long tail keywords

 Most guides about how to research keywords say that you should use keywords with more than three words. This is because single keywords tend to be generic and thus don’t convert into sales. They are also very competitive because companies and marketers with large budgets bid very highly for them. Also, most people on the internet do not use single words when searching for something. Long tail keywords are therefore more specific and have less competition which means that they are cheaper and convert better.

2.     Use specialized keywords

 When looking into how to research keywords, you’ll find that it is better to use keywords that best describe the product or service being marketed. This will allow you to get high quality traffic for your product. For instance, if you are selling a laptop computer, use keywords like ‘used Acer laptop in New York’. Specialized terms like this will allow you to prevent people looking for new computers, people from other countries and the like. This therefore means that the likelihood of making a sale increases with these types of keywords. Guides on how to research keywords also suggest using these specialized terms on niche sites for SEO purposes.

3.     Use popular keywords

Using popular terms is one of the most important pointers of how to research keywords. You have to find out what terms people are using to find the kind of product or service you are marketing. Forming a list of these popular terms and incorporating them into your online campaign and website will put you on the fast track to online success. All guides on how to research keywords concur on the fact that the best place to find these popular terms is by using online keyword research tools. Some of them include:

  • Word tracker
  • Keyword discovery
  • Google keyword research tool
  • Google trends
  • Overture keyword selector

Each of these keyword research tools has their own method of finding popular keywords. Others also have unique features like uncovering competitors’ keywords, looking for relevant domains etc.

4.     Use mildly competitive terms

 After finding popular, specialized and long tail keywords, you should drop those that are highly competitive. Competitive keywords mean that there are many other marketers using them causing them to be very expensive. You will therefore not be able to effectively compete with companies that have large advertising budgets. You should also avoid using keywords that have very low ranking. Find a way to get high front page ranking for a relevant keyword without having to result to paying more for them.

In a nutshell, guides on how to do keyword research all show that this is the most time consuming and important aspect of internet marketing. It should be taken seriously by anyone that wants to build lasting campaigns.

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Press Release Distribution Free

Press Release Distribution Free

 

By: Matt Bacak

Press releases can really help in increasing a website’s traffic and revenue. This means that you have to look for high quality websites to submit your releases. Some of these are paid but there are a vast majority of free press release platforms that you can use. Press release distribution free is very important because most of these platforms have a very high SERP ranking. That being said, there are a few things to look for when choosing suitable platforms for your press release distribution free.

First off, the platforms should have a high Google page rank and high Alexa traffic rank. These high rankings mean that the site has been operational for a long time and therefore created a well optimized site with high quality traffic. This means that your press release distribution free will be very successful because a large number of people will get to read your articles.

Another important thing to look for on these press release platforms is a secure login. Gravitating towards platforms with secure logins allows you to increase your online security because you can prevent unauthorized access into your account. A secure login also shows that the press release distribution free will be more effective because the platform will be able to easily track activity and therefore improve the service.

You should also consider the approval time when looking for platforms to use on your press release distribution free. A short approval time means that your press release will be more relevant to readers and therefore increasing the amount of shares and therefore traffic. The platforms to use for your press release distribution free should have an approval time of one day or less.  In that respect, the press release platforms should have guidelines that show what kind of releases are acceptable. Reading through these guidelines before submission will help increase the chances of approval therefore ensuring success for your press release distribution free.

Another thing to consider in these platforms is the kind of media that is accepted in the press release. A press release with a pictures and videos will get a higher readership than one of plain text. Press release distribution free usually has the aim of getting the most amount of traffic to an article meaning that you should use PR platforms that allow a wide range of media in the releases. This information is usually found in the ‘about us’ section or in the terms and conditions.

Finally, opt for platforms that have a ranking algorithm that allow all press releases to enjoy their fair share of exposure. You will not want your press release to be unseen just because it is of a certain category, it is new etc. Effective press release distribution free is seen in platforms that guarantee a position in the home page after a given amount of time. Also, some PR platforms allow readers to gauge the quality of the press releases. This means that the better quality your work is, the higher the traffic it will receive.

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How to Affiliate Marketing

 

How to Affiliate Marketing

 

By: Matt Bacak

Affiliate marketing is one of the most common and effective ways for internet marketers and business people to get a large number of permanent customers without a large financial investment. There are many how to affiliate marketing resources that guide beginners on how to be most effective. The most effective techniques are as follows.

1.     Do your research

Most how to affiliate marketing guides advise beginners to do a lot of research on the products available in online market places. Having a mental picture of what is available will help you decide which on which products to promote depending on your level of expertise, knowledge of traffic sources, promotion techniques and the like. How to affiliate marketing guides also state the importance of gravitating towards products and services you have a lot of knowledge on. For instance, if you are interested in health and fitness, you should promote weight loss products and body supplements. This is because your interest and knowledge of these products will allow you to factor creativity into your campaigns which will result in higher conversion rates. How to affiliate marketing resources also advice new affiliates to contact affiliate managers for help in making a choice on the best products to promote.

In that same vein, you should read how to affiliate resources that will show you how to do research on how other internet marketers are promoting similar products. The insight gained will allow you to increase your chances of success.

 2.     Get quality domain names and hosting services

Most how to affiliate marketing guides say that you should get a domain name that relates to the product you are promoting. For instance, if you are promoting a weight loss product for women, you could get a domain like xyzweightlosswomen.com. This has important search engine optimization benefits and also allows readers to remember the website more easily. The end result is usually higher sales.

How to affiliate marketing guides also explain the importance of getting a very good hosting service for your websites. Gravitate towards companies that have a reputation for having very speedy servers that never experience down time. This is because server downtime can cause you a lot of loss especially during high traffic periods. This means that you should invest time and money into your affiliate marketing ventures .

3.     Use the right content

How to affiliate marketing resources advice internet marketers to invest a lot in developing good quality content for their websites. This is because people visit certain websites because of the content. They then buy products based on the user experience they get after repeated visits. High quality content can make a website become a consistent money maker. You can either develop the content yourself or hire writers, programmers and designers to develop it for you. High quality content will also help in SEO meaning that after a while, you may not need to buy traffic for that affiliate site.

In a nutshell, you should read quality how to affiliate marketing guides and apply all the useful nuggets of information as soon as possible.

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Affiliate Marketing Website

Affiliate Marketing Website

 

By: Matt Bacak

Affiliate marketing is one of the most popular ways to make money on the internet. One of the prerequisites of making money with this is an affiliate marketing website. That being said, the following are a few guidelines to follow when building an affiliate marketing website.

1.     Service a niche

 The best way to ensure success for your affiliate marketing website is to specialize on a specific area e.g. mobile gaming, tablet computers etc. When choosing a niche, go for one that captures your interest so that you can incorporate your creativity and expertise in the building process. The next step is to find out the competition levels. This will allow you to gauge the level of profitability you should expect to see. The Best way to find a suitable niche for your affiliate marketing website is by using online research tools.

2.     Domain and hosting

 After deciding on the perfect niche for your affiliate marketing website, you should then look for a suitable domain. Your domain of choice should contain the main keywords you want to optimize the affiliate marketing website for. This is because it has SEO value and visitors will remember it more easily. You should also look for a hosting company that has very fast and reliable servers. There are numerous hosting companies that have affordable pricing options and give discounts and coupons to their clients.

3.     Build the website

 There are many tools that you can use to build your affiliate marketing website, the most common being website builders. These builders allow you to concentrate on creativity and design without having to worry about coding mistakes. You can thus make a very beautiful and SEO optimized affiliate marketing website within a very short time. You should then fill up your site with unique and valuable content. This content will be determined by the keywords you selected for your niche site. These keywords should be spread all over the site and not just on the home page.

4.     Monetize

 You should choose an appropriate affiliate program for your affiliate marketing website. The program you opt for should complement the niche you are servicing. This is because your readers will want to buy related products therefore pushing up conversion rates. Another effective method of monetizing an affiliate marketing website is by using Google AdSense. The traffic levels and quality will determine the revenue levels you will enjoy in a given time frame.

5.     Tracking and analysis

 This is the most important aspect of a successful affiliate marketing website. This is because you’ll get to know of traffic levels, sources, indexing statistics, ranking for various keywords etc. This information will allow you modify your affiliate marketing website in order to increase traffic levels and thus income. Fortunately, the best of these tracking and analysis tools are free. All you’ll need to do is create an account and copy a few lines of code to your affiliate marketing website. The most common of these include Google analytics and Google webmaster tools.

In a nutshell, building a good affiliate marketing website involves a lot of work. If done correctly, you stand to enjoy very good rewards in the way of income and quality traffic.

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Forum Internet Marketing

Forum Internet Marketing

By Matt Bacak

Forum internet marketing is a technique that has been around for a very long time but is still effective. In order to see positive results within the shortest time possible, there are a few guidelines that should be followed. They include:

1. Specialize

Effective forum internet marketing entails looking for forums in the niche you are servicing. For instance, if you are promoting a certain brand of pet food, you should only use forums dealing with pets and pet foods. Search the internet for around 5-10 popular forums with a very good reputation obtained over a long time. You should then spend a few minutes every day to add useful content in order to develop a good reputation with other users.

2. Follow the rules

In order to be effective with forum internet marketing, you have to follow all the rules and guidelines laid out in the forums you want to work with. Reading through these guidelines will also help you to know how you can best undertake your forum internet marketing endeavors. For instance, you will know about the linking guidelines, self-promotion techniques that are allowed, restrictions on junior users and the like. In most cases, you will be banned from the forum if you break these rules meaning that you must follow them to the letter.

3. Populate your profile

People that use forums are more interested in conversing with real people over buying products. This means that you should add as much personal information as possible in your profile. As people see your contributions on the various threads over time, they will visit your profile from where you can direct them to your websites. A very compelling profile will go a long way in aiding your success with forum internet marketing. On the other hand, you must make sure not to add sensitive personal information since spammers and online thieves can easily get a hold of it.

4. Avoid flame wars

One of the best ways to fail with forum internet marketing is to get into heated arguments on inconsequential with other users. This will cause people to develop a bad opinion about you making them ignore your comments and profile. This means that you should avoid controversial topics and keep to those that will help in gaining the respect of other users. In that same vein, avoid criticizing other users, overusing internet slang and emoticons and the like. Making a point to develop a good reputation will yield success on your forum internet marketing activities within a relatively short time.

5. Utilize signatures

Signatures are pieces of information that accompany each comment made on a thread. You should include information that will help in your forum internet marketing activities. This information includes quotations, banners leading to specific websites or threads, links to landing pages etc. You need to be creative because a good signature will cause users to develop an interest in you and your product.

In a nutshell, forum marketing requires a lot of time and hard work to do effectively. Fortunately, it is relatively easy to pull off without having to spend too much time and money.

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http://EzineArticles.com/?Forum-Internet-Marketing&id=6893000

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JVNotify Pro

Product: JVNotify Pro by Mike Merz
Cost: As low as $47.00

 

JVNotify Pro

 

By: Matt Bacak

There are many ways to get up to date information about product launches but the best way is by using JVNotify Pro. This is a forum that’s specially designed to provide all the necessary information about a product launch and at the same time connects users with both the product creators and affiliates. That being said, the following is why you should consider using it.

1.     Membership options

JVNotify Pro has two membership options; free and Pro. The free option allows you to have access to enough features to gain information about certain topics. You will also be able to ascertain the quality of services offered JVNotify Pro before upgrading your account to Pro. The Pro account will give you access to private forums, special social networking groups, premium content, bonus performance points etc. The prices charged for being a member of JVNotify Pro are very reasonable considering you will have access to unique information that will help you to exponentially increase your profitability.

2.     Essential for internet marketers

Any internet marketer that wants to take his business activities to the next level will find JVNotify Pro to be invaluable. This is because it consists of professional product creators and affiliates sharing very useful information. This means that if you want to know the intricacies of product launches so as to set up reviews, you should get into JVNotify Pro. Affiliates that want to make money on high quality products that in the prelaunch phase by building campaigns before everyone else will find JVNotify Pro to be a vital information source.

3.     Vibrant online community

JVNotify Pro has a unique system that encourages all members to participate in the discussions. Each time a member posts something helpful, a higher rating is awarded. This higher ranking usually results in benefits like being listed on the home page, ability to buy premium mailings etc. This desire for recognition causes people to only give away useful information about product launches, affiliate marketing etc. This means that professional and beginner internet marketers get a wealth of unique information about all aspects of internet marketing without having to spend fortunes on eBooks, webinars and the like.

4.     Ease of use

The JVNotify Pro forums are intuitive allowing new and experienced users to easily find information. There is an easy to use control panel that will be used when submitting, creating threads, etc. There is also an easily accessible page listing all the rules and regulation that guide you on how to post threads, make comments and the like. For instance, you are asked not to put links in the body of your comments, avoid using abusive language etc. This ease of use allows you to start sharing information on marketing, programming, and entertainment etc. within a very short time of logging in. Also, there are sections in JVNotify Pro that allow users to talk about off topic subjects as a way to relax.

In a nutshell, JVNotify Pro is one of the best resources on the internet for people looking to increase profitability on their online ventures.

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* The owner of this blog receives compensation when products and services featured herein are purchased. Your results will vary widely. This is an advertisement.

Small Business Phone Service

Small Business Phone Service

 

By: Matt Bacak

The largest expense for any small business is usually communication. This means that it has to look for any means to get higher quality communication channels at affordable prices. Enter Vocalocity small business phone service. This article will look at what it is and why any business should be using it.

What is Vocalocity?

Basically, Vocalocity is a Voice over Internet Protocol Company that’s specially targeted to small businesses. The infrastructure in the small business phone service offered is specially designed to provide very reliable services at a cost that a business with a small budget can easily afford. The best part is that all the services are of very high quality resulting in an almost exponential growth in the business.

Why you should use Vocalocity

The main reasons why you should opt for this small business phone service over all others include:

1.     variety of internet connections

You’ll be able to easily adopt this small business phone service irregardless of your internet connection. Vocalocity caters for connections such as DSL, cable, fiber optic and T1. There will be no appreciable drop in performance because the system will be configured to handle any kind of speed. This means that you can enjoy a high quality small business phone service without having to upgrade your internet connection.

2.     Customized phone systems

Different businesses require different types phone systems which is why Vocalocity provides customization options to small businesses. The process entails providing information on the number of locations, the different names for each location, selecting the type of phones and number of extensions you need in each location and selecting a few additional features like paperless fax, Conference Bridge, call group and the like. This means that you can get a small business phone service that perfectly suits your business activities.

3.     Unique technology

One of the best things about the small business phone service offered by Vocalocity is that it is based on unique technology. This means that the designers developed systems that are devoid of all the kinks found in other VoIP systems and therefore provide a better small business phone service. In this system, development of standards like SIP, CCXML, VoiceXML etc. have been minimized with the effect of increasing the efficiency of open telephony platforms. This means that a business will enjoy better service with Vocalocity than with any other VoIP company.

4.     Superior customer support

No matter how good a certain small business phone service is, a problem or question will always crop up for which you’ll want an immediate answer. In this respect, Vocalocity puts all their clients at ease by having a world class customer support system. You will not have to talk to a machine when you call the headquarters but you’ll referred to experienced, courteous and skilled personnel that will handle your issue within the shortest time possible. You can also opt for the live chat method if you are not in a position to call.

In a nutshell, the small business service offered by Vocalocity is perfect for businesses that want superior phone systems without having to spend a fortune in integration and maintenance.

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Direct Response Copywriting

Direct Response Copywriting

By Matt Bacak

Direct response copywriting is a skill that aims to convince people to buy a product or service being advertised on a website, email, television advert etc. There are a few guidelines that have to be followed in order to accomplish it successfully. They include:

1. Know the product

Successful direct response copywriting entails knowing everything about the product or service being marketed. You should then be able to translate these features and benefits in a way that the reader will be convinced to make the purchase. You can either take a soft sell or hard sell approach with the copy. Knowing unique things about a product and creatively incorporating this information into the copy will put you ahead of the competition and therefore guarantee success in our direct response copywriting activities.

2. Proper grammar

You have to make sure that your copy is devoid of spelling mistakes and punctuation errors. This is because incorrect grammar can cause end users to develop a negative attitude on the product being sold. This means that you should re-read your direct response copywriting article after it’s done to make necessary corrections. In that respect, make sure that the sentences are short and concise, devoid of vocabularies, semi colons and other things that that make the copy complicated. Concentrate on providing the reader with the required information with the lowest number of words.

3. Solve a problem

The most effective direct response copywriting entails using the product being sold as a solution to a problem that a reader might be experiencing. This is because most people are always out to make their lives as comfortable and as fulfilling as possible. Use your direct response copywriting skills to show people that the product can solve the problem within a given time frame in a way that they will not seriously consider the price being paid. In that respect, you have to add honest testimonials and reviews from past and current users showing that the product is indeed effective and therefore a worthwhile investment.

4. Offer good deals

You should convince readers to make a purchase as soon as possible by adding things that are worth their while. Successful direct response copywriting should include things like special offers, discounts, freebies and other incentives that make readers see that they will be getting a high quality product at a very low price. In that respect, you must make the purchase process very straightforward. For instance, have them call a toll free number, fill in a simple online contact form etc. to keep them from having second thoughts. This is one of the most effective direct response copywriting skills because people like saving money on all kinds of purchases.

5. Strong call to action

You have to factor in a very strong call to action in your copy. This will prompt people to make a purchase while stocks last or before the offer ends. Words like ‘Buy now’ ‘click here’ ‘call now’ etc. eliminate second thoughts and therefore increase the probability of making a sale.

In summary, direct response copywriting is a skill that takes time to perfect but the benefits of increased sales is usually well worth the work put in.

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Search Marketing Local

Search Marketing Local

 

By: Matt Bacak

There is a common misconception that SEO marketing can only be successfully done on global businesses. This is nothing further from the truth because major search engines have provisions that allow for search marketing local. If you have a business situated in a certain locality, the following is how to do search marketing local on it.

1.     Register local domains

 

The website you are using to target the locality should have a corresponding local domain or host it on servers situated in that country. For instance go for wxyz.de for Germany, wzxz.co.ke for Kenya etc. You should also create a link building strategy that helps you get links from similar domains. This will go a long way in increasing your local listings in search engine.

2.     Local search advertising

 

All search engines allow marketers to advertise local businesses with complete ease. The ad platforms have many options that will allow you to target a certain country, state, city etc. Using services like Google Adwords, AdCenter etc. is very easy and will greatly help you in your search marketing local endeavors. Some of the things to consider when advertising for search marketing local listings include:

  • Targeting – You have to make sure the ad creatives service the locality you are targeting. This is done by using the language used in that part of the world, mentioning popular places in that country or city etc.
  • Keywords – You should use long tail keywords that describe the business to specific people. For instance, if you are selling red shoes, use keywords like ‘discounts on red shoes in New York’ This will help you get customers looking for specific items at a lower cost because these types of keywords are cheaper.

3.     Search marketing local directories

 

There are numerous directories that service certain localities. You should utilize them because end users tend to use them when looking for certain business. Listing your business on these sites can either be free or paid. Whichever the case, the benefits of increased customers will be worth time and money put into adding your business to local directories. Some of the most popular directories you could use for search marketing local include CitySearch, TrueLocal, and Verizon SuperPages etc.

4.     Add your address

 

You should prominently display the business address in the website and ads when doing search marketing local. This should be accompanied with a strong call to action that convinces people to call for questions, clarifications and purchases etc. Including your address will help in getting more customers because there are location based apps that help increase your rankings on local listings. The end result is an influx of clientele within a relatively short time.

 

  1. 5.     Specialization

 

If your business is servicing a large geographical location, you should use the home page to target the areas that have the largest number of potential clients. You should then link to internal pages targeting all the other locations. This will make your search engine marketing local endeavors more relevant to a larger number of people and therefore increase your local rankings.

 

In a nutshell, search marketing local usually entails a lot of hard work but the benefits of better listings are usually well worth the efforts.

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SEO Internet Marketing

SEO Internet Marketing

By: Matt Bacak

Any entrepreneur looking to increase online sales has heard of SEO internet marketing. This is where a website is built to sell a specific product or service by targeting certain keywords. This is done by modifying the content, coding and layout of a site. That being said, there are two main types of SEO internet marketing. They include:

1. Black hat SEO internet marketing

This is a type of SEO internet marketing where a person results to unethical methods to gain higher search engine result page ranking. The definition of this type of internet marketing depends on the search engine in question. Internet marketing can referred to as black hat if it violates a search engine’s terms and conditions, tricks users into taking an action that may result in an unwanted purchase, subscription etc., tricks search engines spiders into awarding higher search engine ranks and the like.

Implementing this type of SEO internet marketing usually results in a permanent black listing of a website. Some of the common black hat SEO internet marketing techniques known include:

  1. Keyword stuffing – A SEO internet marketing technique that involves spamming an entire website with long tail keywords without any actual content in a bid to attract bots.
  2. Cloaking – An SEO internet marketing technique that entails using scripts to hide a link, animation etc. in order to avoid penalization by search engines or to cause end users to follow a link.
  3. Hiding text – This is where a marketer uses the same color on the text and background. This means that a human will not be able to read it but a bot will award a higher rank to the web page.

Other black hat internet marketing techniques involve using link farms, doorway pages, buying links from high traffic sites etc. An internet marketer should seriously consider the consequences that these SEO internet marketing techniques will have on business before implementing them.

2. White hat SEO internet marketing

This is the type of SEO internet marketing where a person follows all the rules and regulations laid out but the search engine. The marketer aims at increasing organic traffic by creating superior content and a very good end user experience over a long time. The marketer also has to factor in creativity in order to get ahead of the competition. Some of the techniques found under White that SEO internet marketing include:

  1. Unique content – The marketer takes time to research and develop unique content based on the niche in question. He will take time to optimize the article for certain keywords and form a unique angle in an effort to attract both bots and humans.
  2. Link building – This is a SEO internet marketing technique where a marketer looks for back links from high traffic sites in order to get more referral traffic and a better SERP ranking. This is done using guest posting, commenting, article marketing etc.

Other white hat SEO internet marketing techniques include improving layout, adding media to articles, using social media sites etc.

A business minded marketer should find ways to creatively use white hat SEO internet marketing techniques, even if this entails borrowing a few ideas from black hat marketing e.g. proper keyword placement instead of spamming.

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