"Powerful Promoting Tip #15"

You have an inspiring message, a wonderful solution, or a great product.

You have something people need and want.

Now, you have to let them know about it. You want to teach people
to think of you as a guru in your subject of expertise.
Fortunately, that’s not as hard to accomplish as you might think.

Go here to find how that is true:

http://www.powerfulpromoter.com/cgi-bin/arp3/arp3-t.pl?l=31&c=112934

Heck, I’ll even tell you how to make it happen.

Warmest Regards,

Matt Bacak

Frontier Marketing Intl, LLC
1140 Old Peachtree Rd, Suite D
Duluth, GA 30097
770-271-1536

“Two Amazingly Powerful Ways to Drive Traffic to your Squeeze page”

Do you know the basics of getting customers to buy products from you? You have to create a squeeze page. You have to drive traffic to your squeeze page. You can offer a free CD that customers can get if they only pay the cost of shipping and handling. After they buy the free CD, you get the customer on the phone and up sell to them.

Let’s go back to driving traffic to your squeeze page. What are some ways to accomplish this? The three ways are to write articles, use Google Adwords, and to participate in joint ventures.

Let’s take a look at articles. You can write your articles which will cost you time. You may want to outsource this job to Freelance Writers on Elance.com. How much will it cost you to write and submit these articles?

Let’s look at the Elance numbers:
I’ve found that the average cost to have 3 articles written is $131. So $43.92 per articles.

Then to get each article submitted you will have to pay $20/article. This submits articles to 152 locations. This is done by hand.

Or you can use Article Submitter Pro software where it sends the article to 800 locations which takes the same amount of time. So using this software is in your best interest.

You should set the follow goals regarding your articles:
1. Get 10 articles written as written as soon possible. This will cost approximately $439. + $20 * 10 articles = $639.
2. Get 100 articles written as soon possible. This will cost approximately $4390 + $2000 = $6,390

Why is it so critical to send out 100 articles? When you submit articles, they are not only submitted to the article locations you submit to, but people who are also looking for content will find your article. These articles can be copied onto their website, if they include your bio and link. This is viral marketing and will get your name all over the Internet at no extra work.

Articles are amazing. They get passed around the Internet over and over. So you get a lot of bang for your buck.

The next way to drive traffic to your website is through Google AdWords.
Let’s look at my numbers of the 6 month average for his company. Max cost per click was 20cents. Click through rate was 1.1. You want to shoot for a click through rate of 3 and higher.

Spent approximately $15,000 over 6 months. Average placement was #4 on Google. Average conversion rate was 8.4%. Average squeeze person cost $1.87.
Each month spent $2,518 on Google AdWords which brought in l,586 subscribers per month.

But what about the free CD page? It is converting at 25-28%. This means that we get 336 buyers from this free CD page. So we make a lot of money off of each free CD. Plus, these people buy a lot more of our products.

Basically, the money that I invest in my marketing always comes back to me and then some. You have to spend money to make money. Put your money in marketing and then reinvest back into marketing to make every more profit.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“The First Three Components of a Sales Letter”

Have you written a sales letter? Are you not sure what to put in your sales letter? Let’s look at the first three items that need to be in a sales letter.

Step #1: Headline. The only purpose is to grab somebody’s attention. Don’t try to sell your product in your headline. Don’t say “Discover how to lose weight in only 7 days for $29.99”. Instead, it should just make them stop in their tracks and keep reading. They will want more information based on the headline, not just a run down of what you are selling.

Not sure how to create a headline? Try this exercise:
To create headlines you can brainstorm for ideas through a “headline drill”. In two minutes, try to come up with as many headlines as you can for the product or service that you are trying to sell. Write everything down even if it doesn’t make any sense. Be focused and let your brain dump out all the possibilities.

Then look at all the headlines you have created and tweak them. Pick the best headlines. Then decide on the number one headline. How do you decide what the number one headline is? Go by your gut feeling.

You can use sticky notes to do the headline drill. You can place them on the wall. This works very well, especially if you are a visual person.

Step #2: Subheadline. This is an expansion on the headline. It expands or supports the headline. The goal is to pull the reader further into the sales letter. Don’t talk about the product or the benefits just yet.

How do you write a subheadline? Go back to your headline drill and pick one of the headlines you created that didn’t make the cut for the headline. This headline can become the subheadline.

Step #3: The salutation. One of the best salutations to use is “Dear Friend”. This makes it warm and personal. Keep it simple.

You can also use the customer’s name as the salutation in emails. People are not freaked out by this in emails because they know that they gave their name when they signed up for your email list.

Tip: These steps are in the order they should appear on the page.

Follow these three steps to get started on writing your sales letter. Take the time to go through headline drill and come up with the best headline and subheadline you can.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Here is a update on Jason Oman…

Thanks for emailing me all the kind words
and prayers about my friend, Jason Oman. I
know all the prayers will be very powerful
in his speedy recovery.

Thousands of people wrote back,
my assistant has been getting tons
emails too.

Thank you, you guys are amazing!

Next time Jason and I sit down at a computer
together I’ll show him all of the emails.

Here is a update from my Friend, Devon Brown –

“Jason is good (as good as can be expected) I went and saw him
today he is concious but not really “awake” – the procedure is
done and everything went as well as can be expected. now its a
waiting game – he’ll be in the th ICU for at least another week
or so – the next 7-10 days are very important…”

Still in Singapore till Tuesday,

Matt Bacak

“Don’t Reinvent the Wheel: Model your Sales Letter Copy.”

Sales letters are vital for your business. Otherwise how would you sell your products and services? A sales letter has a certain amount of steps and pieces. For example, there are 15 steps to creating a sales letter.

A sales letter is like walking someone through the sales process without slapping them in the face by saying “Hey I’m selling to you.” Your sales letter should make customer want to buy the product.

Remember that when you write a sales letter you don’t need to reinvent the wheel. Instead, you can learn from copywriting that is already out there. One way to find out what sales letters are currently being used is to sign up for newsletters for Internet marketers and copywriters to see what their copy looks like. The purpose of this is to learn the marketing tips such as what kinds of headlines they use, how they ask for money, and what kind of P.S. they use.

Always research what other marketers are doing. Study what they are doing. Model and swipe. Don’t steal it, just model it. Great marketers know how successful business and sales letters are run and use that same format for themselves. You are stealing the format which is not the same as plagiarizing. So read, read, and read some more.

You don’t have to be a great writer. You just have to follow the model of successful copy.

It’s important to know that there are two different types of sales letters:
Sales Letter Type #1: “Regular” sales letters sell your products and services.
Sales Letter Type #2: A FREE CD sales letter that sells an item for the cost of shipping and handling only.

Tip: Remember the 80/20 rule. 80% of your customers will be garbage while the other 20% will bring in the most money.

So your task right now is to sign up for different email lists. Read and evaluate the emails and sales letters they present to you. Notice their copy. How did they write the headline and subheadline of the sales letter? What did the body of the sales letter look like? What did you like and not like about the sales letters? Then apply what drew you in to your own sales letter.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my Powerful Promoting Tips yet, then you are really missing out,
go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing to market my companies? Then you need to grab a copy of my`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“7 Tips for Sales Calls”

Calling customers on the phone and having a one-on-one phone consultation can be an extremely lucrative and effective sales tool. You need to follow a specific three step format in which you understand their situation, present the ideal situation, and demonstrate how your product can help them achieve an ideal situation.

Following is a list of 7 tips that can help you get the most out of the call.

Sales Call Tip #1: “What’s in it for me?” Customers need to know what they will get out of the phone call. You should state the goals of the phone call right from the beginning. You have to convey this to the person you are selling to and reiterate it throughout the call. Give them valuable information so they don’t feel like you are just selling to them.

Sales Call Tip #2: If you don’t have a product you can become a coach. Your knowledge is valuable. You can offer a consultation. You are essentially selling your time and knowledge.

Sales Call Tip #3: Ask people to be specific. Don’t just let them say they want a lot of money per month. Make them give an actual number like earning $10,000 per month.

Sales Call Tip #4: Be real with people. Don’t let people cheat themselves. Give them the straight truth.

Sales Call Tip #5: You are not going to close every call. So don’t worry if you don’t sell them by the end of the call.

Sales Call Tip #6: Don’t prejudge people because you never know. If you prejudge people then you could miss out on lots of potential cash.

Sales Call Tip #7: Don’t be afraid to ask. You have to ask questions. You have to ask for what you want. You have to be confident when you ask.

Apply these tips to your sales calls and you will increase the potential for greater profits. Your customers will be more comfortable with you and have confidence that by purchasing a product from you they are purchasing the magic solution they have been search for.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for myPowerful Promoting Tips yet, then youare really missing out,

go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Please pray for my friend – Jason Oman…

Please pray for my friend – Jason Oman…

I posted this on my facebook blog yesterday.

A good friend of mine, Jason Oman
is in the hospital because he has
been having bad headaches so his
roommate took him to the hospital.

He has a brain aneurysm.

This has brought many friends to
stop in there tracks and update each
other about what is going on.

This is the last update from my good
friend Mike Litman and his co-author
of ‘Conversations with Millionaires’:

“They’ll know tomorrow after lunch
if their going to do surgery, Larry
Benet was told there’s a 30% chance
of full recovery…”

If you pray, I ask you please pray for
him. He has not only been a great influence
of on my life, but many others because of
his amazing insight and book promotion
strategies…

My prayers go out to him, and
if I was in Atlanta right now, I’d
be at the hospital with him.

In Singapore,

Matt Bacak

P.S. He’s only 34 years old, That goes to show
you how you need to appreciate everyday.

Is article marketing DEAD?

Many people are saying something like this:

“Google and maybe other search engines “filter out” duplicate
content so articles being republished on other websites will be
virtually worthless. They won’t appear in searches and will
generate little traffic.”

Here are my thoughts:

I personally submit 2-3 articles a day to over 900 locations.

Something to think about, because I don’t believe
this point has been really brought out, yet.

Let’s say that the duplicate content thing was true. ( I think
it’s a bunch of crap but whatever) Some people are missing the
greatest point about article marketing. It goes viral. You submit
your “quality” article to tons of places on the net and then those
places pick up your article then people take that article and submit
that article on their site, ezine or even mail it to there list.

If you did it correct your bio should do a excellent enough job
to drive people back to yours site. (I’d recommend driving people
to a squeeze page) Then what the heck do you need google for.
Everyone forgets about the traffic from the websites that your
article resides.

Think of google traffic as being a “bonus”

Grab a copy of my monthly offline newsletter here:

http://www.internetmarketingdirt.com/

“An Example of a Sales Call”

You know that getting your customer on the phone can lead to selling bigger ticket items. But what do you say when you have them on the phone? Following is an example phone call to give you an idea of how you can apply it to your sales calls.

The phone calls are usually 1 to 1 hour 30 minutes. People will tell you that they only have “X” minutes like 20 to 30 minutes. If you are generally interested in solving their problem then time doesn’t matter. If you really engage them and sell great information then time is not an issue. So don’t tell them it’s going to be an hour right away or they become defensive.

Example: How to sell a SEO home study course.

Sales Person: So you’ve got a website. What is the reason you want to have this phone call with me today?

Customer Answer: I’ve put a lot of money into the website.

Sales Person: So you think SEO will help right?

Customer Answer: Yes, because then I’ll drive up my placement in search engines.

Sales Person: You want to get traffic to your website to sell more stuff? This will make you more money? Why else do you want it?

Customer Answer: To make money for my family.

Sales Person: So tell me about your family…

Customer Answer: I make about $3,000 per month.

Sales Person: How much per month do you want to make? Be specific.

Customer Answer: $10 – $20,000 per month in 5 months.

Sales Person: What would this new money allow in your life?

Customer Answer: My family could go on vacation. I’d have financial freedom.

Sales Person: So you see SEO as helping you achieve this money? What do you know about SEO?

Customer Answer: (Let them explain what they know about SEO.)

Now it’s time for the sales person to paint a pretty picture about how SEO is supposed to work. Give an ideal situation about being the #1 placement on Google. This would lead to more sales which lead to more money which leads to financial freedom and a happy family.

Sales Person: So how do you think you achieve this in SEO?

Customer Answer: I don’t know.

The sales person then explains how their SEO home study course can help customer achieve the ideal situation.

Customer: I’m ready to buy!

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“The 3 Step Selling Process of a 1 Hour Phone Call”

So you have the customer on the phone. Now, how do you sell to them? Follow this format to help you earn the most money and please your customer at the same time.

3 Step selling process for a one hour call:
Step #1: First 15-20 minutes – During this time you have the customer tell you what their problem or situation is. Tell them that you have two goals for the phone call: 1) you want to learn more about them and help them out with strategies and 2) you want to show how you can help them.

So let them tell you what they are looking for. Have them explain where they are at. Give them free reign to tell you anything and everything. You can use this information as ammunition later on in the call when you sell to them.

Following is an example of the first step in action. The client is in the Internet Marketing industry:
Ask why do you want an online business? Then have them tell you everything they think about this question. Note their answers. Figure out what they really want at the core. For example, they may have trouble getting what they want out of life because they can’t accomplish their goals.

************
Step #2 of the call is to explain an ideal situation or ideal solution.
For example, with regard to your goal setting this is how it “should” work…..
Explain it to them. You want them to understand how it is supposed to work and if they can get it to work this way then they will achieve whatever goal it is that they want to achieve. Ask them if they understand how an ideal works. If you’ve done a good job of explaining it then they will say “yes”. Then you show how you can help with to achieve the ideal which leads to step #3.

Step #3 of the call is to offer a solution. Your solution is the explanation manifested. This means that you show how the reasons they listed in step #1 could be solved by using your product and service.

Tip: You need to be interactive during the whole call. Don’t just talk at them. They will sell themselves more often than not if you let them talk, answer questions, and ask questions.

Tip: It’s logical to proceed forward, but humans are not logical, they are emotional.

You should also know the “CAB” Principle:
“Cut, agitate, and Bend”
Cut: Find out what bothers them.
Agitate: Let them see that there is a better way and how much better their life could be. Make them feel like their problems are much deeper than they realize.
Bend: Bend them in your direction and show them that your product or service could help them become closer to the ideal situation.

Tip: People don’t like to be sold. People like to make decisions themselves. People love to sit on the fence. So sometimes you have to push them off the fence in your direction.

Tip: These tips apply to any product or service that’s why we can refer to products as widgets.

KEYWORD LIST:
Sales call
One hour phone consultation
Internet marketing
Customer
Cab principle
Sell
Selling

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com