Sales letters are vital for your business. Otherwise how would you sell your products and services? A sales letter has a certain amount of steps and pieces. For example, there are 15 steps to creating a sales letter.

A sales letter is like walking someone through the sales process without slapping them in the face by saying “Hey I’m selling to you.” Your sales letter should make customer want to buy the product.

Remember that when you write a sales letter you don’t need to reinvent the wheel. Instead, you can learn from copywriting that is already out there. One way to find out what sales letters are currently being used is to sign up for newsletters for Internet marketers and copywriters to see what their copy looks like. The purpose of this is to learn the marketing tips such as what kinds of headlines they use, how they ask for money, and what kind of P.S. they use.

Always research what other marketers are doing. Study what they are doing. Model and swipe. Don’t steal it, just model it. Great marketers know how successful business and sales letters are run and use that same format for themselves. You are stealing the format which is not the same as plagiarizing. So read, read, and read some more.

You don’t have to be a great writer. You just have to follow the model of successful copy.

It’s important to know that there are two different types of sales letters:
Sales Letter Type #1: “Regular” sales letters sell your products and services.
Sales Letter Type #2: A FREE CD sales letter that sells an item for the cost of shipping and handling only.

Tip: Remember the 80/20 rule. 80% of your customers will be garbage while the other 20% will bring in the most money.

So your task right now is to sign up for different email lists. Read and evaluate the emails and sales letters they present to you. Notice their copy. How did they write the headline and subheadline of the sales letter? What did the body of the sales letter look like? What did you like and not like about the sales letters? Then apply what drew you in to your own sales letter.

Warmest regards,

Matt Bacak

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P.P.S. Do you want to be updated on the new things I’m doing to market my companies? Then you need to grab a copy of my`Internet Marketing Dirt’. It’s now better than ever before!

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