11 Strategies for Free Traffic

11 Strategies for Free Traffic

 

By: Matt Bacak

There is a debate as to whether organic (free) traffic is more effective than paid traffic. One of the controversies surrounding paid traffic is the cost of ranking for popular keywords through pay-per-click continues to be cost prohibitive for entrepreneurs.  The strategies used to get free traffic may take a little longer to see results, but the customers will be the right customers for your business.

Many entrepreneurs believe that as long as they get traffic to their website, they will sell a lot of products, make a lot of money and call it a day. They fail to differentiate between a high volume of internet traffic and a lower volume of good, solid, quality traffic.

Below are 11 ways on how to get traffic, quality traffic, to your website:

1. Primary keyword in your domain name. There are several keyword searching tools available on the internet – some are free while others require a monthly free.  Finding the right keyword phrase to describe your product or service will bring your website traffic; however, you want to find a keyword phrase that is high in volume but low in competition. For example, if you sell insurance it will be difficult for your small business to rank for the keyword “insurance” as many of the larger competitors (who have dedicated teams of internet marketers) have mastered that ranking already.

2. Incorporate secondary keywords. Select and prioritize your top ten keyword phrases and use them throughout your article(s) or post(s). Be sure to place your keyword phrase(s) in bold text and if you have more than one website dedicated to a topic, link one keyword phrase back to a post on your main website.

3. Rinse and repeat. By prioritizing a list of ten second keywords, you can now begin rotating these keywords on different websites. For example, if you post an article on your blog you should be able to use the entire list of keywords. On YouTube, however, you are limited to a specific number of characters and the same keyword can’t be repeated unless you place each keyword phrase within quotation marks.

4. YouTube videos. Produce high quality videos that are brief in length whose valuable content is direct and to the point. In order to direct traffic back to your website and prevent your videos from being stolen, place your website’s URL at the beginning and end of the presentation (or watermark it across the lower third of all your slides). Include a clear call to action.

5. Make it easy for customers to find you. If you product and upload a video onto YouTube, be sure to enter your URL in the description underneath the actual video. Add a bold statement (in the description) that include your primary and secondary keywords and state “for more free training go to our website” (list your URL). Consider adding this same statement to the last slide of your video.

6. Comment on others’ blog posts. Search for people who are in your field of interest who have a high volume of traffic to their website. Read what they are saying and post a thought-provoking comment along with your URL. Your comment has to be relevant to the post and it has say more than “nice post” or “I agree with you”.

7. Post a video reply to a popular video. Find a video that is relevant to your topic and one with a lot of views. Instead of posting a comment as your reply, post a video reply with your URL visible in the video.

8. Post an update (one or two sentences) on your topic in Wikipedia and place a footnote that references back to your website’s URL.

9. Write an article and post on an article directory. At the end of the article, in the about me section, add your website information along with other articles you’ve written that are related to this article. Include a controversial article title and include your primary keyword in the title. End each article with a thought provoking question.

10. Optimize Facebook. Post your thoughts on a controversial topic or share a popular news headline and ask a question to get people to respond by taking action on your status.  Share relevant photos on the topic as Facebook is the most popular photo-sharing website (check copyright first or take your own photos).

11. Monitor Google Analytics. Regardless of the strategy you use to get free traffic to your website, it’s important to monitor your website statistics and adjust accordingly. Google Analytics will show you the source of your traffic. It makes good business sense to capitalize on strategies that work (to increase traffic) and eliminate those strategies that aren’t working.

23 Unstoppable Tips On Marketing

23 Unstoppable Tips On Marketing

 

By:Matt Bacak

Great tips on marketing are what one needs for effective marketing. Effective marketing leads to sales, which draws success to a business. However, not everyone is a gifted marketer and given the same platforms, we will all perform differently.

The best part is that we can learn from the best marketers. There is plenty of information available in e-books for marketing and other resources on business marketing tips. One can easily grasp the various tips on marketing and promote like a pro. Here is a list of some of the best tips:

  1. One of the greatest tips on marketing is maintaining good customer service to your clients. All successful companies do this.
  2. Know what your customers will appreciate before they know it. This will please them
  3. Know who bought your product, why they bought it and what motivated them to you and not your competitor.
  4. Provide a limited time offer. This is one of the tips on marketing that changes procrastinators and skeptics into buyers.
  5. Follow up on customers. 99% of marketers don’t, only the best know the value in this.
  6. Display adverts in yellow pages. They are in the customers’ hands throughout the year.
  7. Evaluate each task, policy and strategy relative to the benefit a customer receives.
  8. 80% of sales come from 20% of your clients. Know them and direct your ads towards them.
  9. Be in the marketplace on a regular and continuous basis. one of the tips on marketing that you should not forget is this.
  10. Know how you want the public to perceive your product or service.
  11. Set up a loyalty program to build a long-term relationship with your clients. Make them trust you as a friend.
  12. Carefully plan a sales process and have a manager to see each step is followed.
  13. Focus on quality of the product, not quantity.
  14. Make use of the online shopping malls and experiment with the keyword buys.
  15. Email marketing is one of the most famed tips on marketing. Make use of it.
  16. If you have a website, establish an affiliate program and let other marketers help you sell.
  17. Put in consideration the available technological tools and use them to your advantage.
  18. Learn about non-buyers and know why they don’t buy from you. It might be an avenue so simple to succeed in.
  19. Break the grip your competitor has on buyers. Find the problem he/she can’t solve and provide its solution. This is one of the tips on marketing that works every time.
  20. When attracting traffic, sell the offer, not your product.
  21. In email or direct mail marketing, sell your product first, after which you can present the offer.
  22. Sell offers that are closely related to your product or service. This is one of the tips on marketing that improves the quality of your response.
  23. A broad appeal of an offer generates more action.

Google Website Optimizer

Google Website Optimizer

 

By: Matt Bacak

There are many online tools that you can use to improve a website but the best ones always come with a hefty price tag. Google website optimiser is one that provides numerous functionalities without you having to spend any money. The benefits any webmaster would get from Google web optimizer include:

1.    Coding corrections

Trying to manually find out the reasons why a site is malfunctioning by studying the code is very tedious and in most cases unsuccessful. Google web optimizer comes in and easily shows errors in the code that are causing a website not to function properly e.g. absence of tags in landing pages that cause the sales process to crash therefore resulting in lower conversions etc.

Google website optimiser allows you to get accurate information in very little time. This means that you can fix coding problems in record time without having to hire programmers.

2.    Testing two ideas

Google website optimiser is the best tool to use if you want to test which two or more ideas for a certain aspect of your website will result in better conversions. All you’ll be required to do is make a test content and Google web optimizer shows all the versions of a webpage to visitors. The only input on your side will be installation of appropriate tags and a preview of the experiment.

Google web optimizer will then provide the results after the experiment has run for some time allowing you to tweak your website accordingly.

3.    Working with Google analytics

With Google web optimizer, you do not have to open separate windows to when working with data collected from Google analytics. This is because of an integration feature that allows you to easily incorporate your Google analytics account to your Google website optimiser account. The tracking information obtained from Google analytics will be translated into actionable steps allowing more effective tweaking, more conversions and therefore greater efficiency in your webmaster duties.

The integration steps are very straight forward meaning that you do not have to be afraid of interference from these two services.

4.    Easier handing of multivariate tests

You may want to find out if a set of tweaks will work better for a web page without having to go through a complicated pairing process. This is where the multivariate testing functionality in the Google web optimizer comes in. You’ll be able to see the effectiveness of two completely different versions of a given page with complete ease. You can design pages with different buttons, sales copy, color schemes, images etc., initiate a multivariate experiment and see which webpage produces the best results.

 5.    Working with Google Adwords

This is a functionality that is most useful for online marketers. Not only can you easily integrate the results from Google web optimizer experiments into your Adwords campaigns with complete ease but you can also grant access and edit privileges to other users. This allows departments to easily work together without face to face meetings allowing greater profitability without necessarily using extra resources.

In a nutshell, Google website optimizer is the best online tool in the market for an individual or business that wants greater profitability without having to spend fortunes.

23 Breakthrough Tips on Articles For Marketing

23 Breakthrough Tips

on Articles For Marketing

 

By: Dave Wilson

Articles for marketing are different from other articles. They are easy to write but very tricky as well. When I started internet marketing I thought I wromafmr@yahoo.comould find it easy, I was wrong.

What is article marketing? I asked myself this question and collected all the answers I could. It looked easy at a glance until I got into the process. Everybody with a website writes and all authority sites do as well. Article marketing wasn’t therefore easy on my side. I had to learn how to write articles for marketing and it saved me a big deal. I thought I should help others as well and share what I’ve learnt. Here they are:

  1. Identify your audience. Marketing has a target audience and so do the articles.
  2. Have a catchy title. It must grab your audience. Otherwise they won’t read it.
  3. Keep the title reasonable. Not too long, just enough to grab attention.
  4. Put the reader’s benefits in the tittle. They’ll look for this when they start reading.
  5. Information! Information! Information! Articles for marketing must have quality information.
  6. Write professionally, write about what you really know and watch your tone.
  7. People love controversy. Write on controversial issues if you can.
  8. Keep your paragraphs short. Many people just skim through articles and don’t take time to read. You must therefore give them a layout they can skim over and pick what they are seeking.
  9. Make your points direct and quick. This converts in most of the articles for marketing I have come across.
  10. Adjust your information to suit your target audience. Communication is paramount.
  11. Use bullets and numbers to highlight your most important points, like I am.
  12. Use humour in your articles for marketing. It helps loosen up your audience and get into their minds.
  13. Be yourself and write from your heart. Do not think so much about how to write a sentence. BE REAL.
  14. Be very honest with information. Articles for marketing are for the public and anything you write can be vetted. You must therefore exhibit honesty in your views.
  15. Personify issues and views. Readers read your content to know what you stand for. Great articles for marketing should therefore have personal views.
  16. Offer an incentive in your articles for marketing. This helps you collect contacts from readers.
  17. Allow other publishers to use your articles but maintain the links to your site or resource box.
  18. Conclude your articles with a powerful message. This is what will lead them to taking the next action.
  19. Instruct your readers to take a specific action. Use words like “Click here” instead of “you may click here…” You are in control of your content.
  20. Check the flow of your content and ensure that it flows well.
  21. Optimize your resource box to inform your readers who you are and what you do.
  22. Before you submit, read through your articles for marketing until you feel they are just right for their purpose.
  23. Read great articles in your niche and learn from the experts.

19 Easy Tips on Selling Products Online

 

19 Easy Tips on Selling Products Online

 

By: Matt Bacak

I found selling products online not as easy as I initially thought. This was a few years ago. Like most of you, I was easily swayed into buying products that promised to make me a millionaire. Like everyone else I lost money buying crap.

In my bitterness, I couldn’t help wondering how people sold products online and made millions yet I struggled just to make a single sale. I took an honest study and followed my mentors’ lessons. I haven’t been so serious with selling products online but still make impressive sales. It is very hard but some of the tips available make selling a product online so easy.

Below are 19 tips that I have used over the years:

  1. If you have multiple products to sell, put each product on its own page.
  2. Prepare a distinct description of each product that you are selling. Do not copy-paste from any source.
  3. Use reviews on your sales page. They are unique and make selling products online easier.
  4. In case you have an array of products, use a shopping cart system. A simple one will do the job.
  5. A few weeks after a purchase, maybe 3 or 4, email your buyer and request them to leave a review of what they bought.
  6. Provide incentives to the buyers to leave reviews on your website. The incentive can go to the best reviews. This always works since every time am selling products online.
  7. Use website analytics tools to monitor how visitors interact with your site. Monitor the clicks and make changes where necessary.
  8. When selling products online, use videos as well. They have a high conversion rates as most people are not ready to read through articles.
  9. In case the products you are selling online run out. Communicate to your buyers and inform them when they are available.
  10. One thing you cannot afford to have when selling products online is have a slow website. Ensure that your website loads fast.
  11. Monitor the searches related to your products and adjust your site to suite them.
  12. Make a blog to talk about your products, offers and exciting information that your visitors would like.
  13. Always offer money back guarantee.
  14. Let people know who they are buying from. Leave your contacts on the page footer or header.
  15. Look out for what people are saying on the social networks. Are they complaining or praising your products. Reacting to these will affect how you are selling products online.
  16. Test your pages to see which types convert best. Google website optimizer does this quite well.
  17. Social media advertising has become quite vital to selling products online.  Use them to drive traffic and make your products viral.
  18. If you have too much information about a product, simply break it down under headings.
  19. Ensure that all the links and payment methods on your site are working.  Otherwise you will lose sales.

19 Tested Methods of Building a List

 

19 Tested Methods of Building a List

 

By: Matt Bacak

Building a list for email marketing purposes is normally not so easy to many marketers. To worsen the situation, there isn’t much information on how to build a mailing list on the internet. Coming across this article is therefore a plus to increasing your profit from a list because you will discover 19 tested methods of building an email list that will bring you direct traffic and leads.

I would categorize list building methods to be in two forms: the rich man’s method and the poor man’s method. These descriptions are based on the amount of money used and not the person using the method (so, don’t get offended by the names!).

How to build an email list the rich way:

Building an email marketing list the rich way requires some money in your wallet. It works quite well and many marketers use it at some point.

  1. Buying a mailing list: Instead of waiting for visitors to come to your site, you can buy an email marketing list from various places. I have come across this in warrior forum. It however comes with a challenge of verifying the email addresses.
  2. E-zine solo ads: You can buy a solo ad from E-zine articles’ newsletters. They have a big list and you could get a portion of it to build your email list.
  3. Facebook ads: This technique of building a list is very easy to master and effective. It’s also less expensive.
  4. Cross Promotion: You can approach bloggers in your niche and agree to promote content in each other’s’ mailing lists.
  5. Bonus products: Approach a person selling a product which would complement your freebie and have links in the freebie to your blog.
  6. Above the fold: Make your opt-in form to be as visible as possible and above the fold
  7. Incentives: We all love them and they attract targeted people. Post them to social media and see what happens.
  8. Hold information: Do not give everything out; hold some of the crucial ones which can only be accessed once one has subscribed to your email marketing list.
  9. PDFs: Create them out of your existing content and give them for free.
  10. Introduce a Guest Post:  Maybe you are aware of this, but are you using it? This technique draws new readers. Use it in building a list.
  11. Joint Ventures: This is an event where bloggers who want to build their lists exchange their lists among themselves.
  12. Leveraging other blogs: A few bloggers write content promoting each other’s newsletters and freebies.
  13. Using the Thank You Page: Bloggers can recommend each other on their thank you pages.
  14. Sharing: Create a squeeze page which has a freebie and request your existing list to share it with others online.
  15. Forum: Create one. It is time consuming but it will really attract new subscribers
  16. Affiliates: People are will be willing to promote you if there is a catch for them. Make use of this.
  17. Password protection: Building a list this way works best with a membership site.
  18. Use testimonials in your squeeze pages.
  19. Let others reprint your newsletters but maintain the links to your site.

 

 

5 Effective Business Marketing Tips

 

5 Effective Business Marketing Tips

 

By: Matt Bacak

No matter how much potential a business has, it can never be successful without the owners spending a lot of time marketing it to potential customers. That being said, the following are a few effective tips on marketing that anyone can implement to gain a strong client base within a relatively short time.

1.    Be resourceful

Most businesses usually have small budgets meaning that you should concentrate your marketing efforts to areas where sales can be generated within a relatively short time. For instance, you can develop an eBook for marketing your best products and either give it away or sell it. The eBook should show readers where to get the product by providing conspicuous links to a website or directions to a store. Free eBook marketing is usually very effective and results in sales over a long time.

2.    Use social media

Social media platforms like Facebook and Twitter are very popular with businesses because it is very easy to get converting customers with very little cash outlay. All a marketer needs to do is to create a fan page and start marketing it to millions of registered users by using paid and free means. Social media allows a business owner to develop relationships with current and potential clients which usually results in solid conversions.

3.    Use joint promotion tactics

You can find other businesses in your area that complement yours and combine your marketing budgets, clientele and intellectual ability in order to get greater reach. For instance, a car repair shop can team up with the supplier of a certain spare part. This means that the more clients the car repair shop gets, the more parts the supplier sells. This usually results in a large number of sales with relatively lower expenditures. This is one of the tips on marketing that works with complementing business and not with competitors.

4.    Personalize

This is one of the most effective business marketing tips because the potential client can easily identify with your business. You should use hand written notes, ads and fliers designed to attract the attention of people in a certain locality as opposed to using mass produced ones. You should use a conversational tone like “Hello members of XYZ Street? Check out this new product”. The result will be a greater interest and therefore more conversions because readers will know that they are dealing with another human being. This method requires a large time investment but very little cash.

5.    Email marketing

Any business owner should only use business marketing tips that promise to deliver sustained revenues over a long time period. One of the most effective and cost effective ways is by using email marketing. Getting valid email addresses from current and potential clients gives you the chance to develop unique B2C relationships. This then allows you to get important market information about your products without having to spend a fortune. For instance, you can send out a survey to your subscribers asking them about the strongest and weakest points about a specific product. You can then use this accurate market data to tweak your products which results in higher sales.

There are many other tips on marketing that you can use to increase your client base with relatively little expenditure. All you have to do is give each tip a unique twist to make it more eye catching to potential clients.

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21 Essential Guidelines On Google Website Optimizer

21 Essential Guidelines On Google Website Optimizer

 

 By: Matt Bacak

Google Website Optimizer is a tool used to create experiments with the aim of testing conversion rates.  A user sets up experiments on various components of pages and Google serves various versions of the pages to visitors.

It has great advantages, as it tests with the real market. However, as a newbie, one would wonder how to go about Google Web Optimizer. What can one test with it? What should one look out for? These are essential questions to any website owner. I have laid out 21 essential guidelines on Google Web Optimizer.  These can help you get a great idea on optimizing your website.

What to test

1. You can test the size and shape of the logo.

2.You can test the position as well as the color of the headlines.

3. You can test the colors of your website.

4. You can test the calls to action on your sites.

5. You can test the body copy: the size of the fonts and the font color.

6. You can also test the layout of the website.

7. If it is a product page, you can test the images used – their sizes and positions.

8. You can test the number of related products to show and where to place them.

9. You can test the field labels and the forms on your page.

Google Website Optimizer can actually test anything on your website. You instruct Google web optimizer on what to test and that’s it. All you will need after that is wait for the results. You will notice a variation on the versions you will put up.

However, beginners find it hard in getting value out of Google website optimizer. Below is head start information which you can use to make the most out of Google web optimizer.

10. Where to start: I recommend you start with the worst pages. Optimize them first.

11. Focus on having visitors interact with your site. Make them move from one conversion funnel to another.

12. Try testing anything with Google website optimizer. Do not overlook elements. You will come across helpful changes.

13. Try segmenting the visitors to your website as you test your users on Google web optimizer. You could use regions or traffic sources in segmenting.

14. If you doubt anything, test it.

15. You can also try what your competitors are doing and test them with your site.

16. Have simultaneous tests. This will save you much time and improve your optimization rates.

17. Google Website Optimizer runs tests as long as you want. You should keep the time frames for your tests as short as possible.

18. Make sure that all your goals are well laid out when starting a test with Google Web Optimizer.  This helps in aligning your tests with your goals.

19. Test regularly. People’s tastes change quite rapidly. Economic conditions also change. Don’t ignore these.

20. Brainstorm various ideas and test them with Google website optimizer. You might amaze yourself.

21. Engage other people in your test ideas. They can be your workers, friends etc.

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5 Definitions of Article Marketing

5 Definitions of Article Marketing

 

By Matt Bacak

People interested in making a living from the internet have probably heard of article marketing. Simply put, articles marketing is a technique where a person writes up specific information about a product, service or individual and then publishes it on specific sites referred to as article submission sites. Some of the main uses for article marketing include:

1. Search engine optimization

This is where one tries to get more visitors to a website and higher search engine rankings by getting links from high traffic websites. For instance, an owner of a pet food website will write up related articles and submit them to sites like EzineArticles with a back link to the home site. People interested in getting more information will visit the linked website. Over time, the site will start getting high quality visitors and therefore conversions.

2. Business branding

Article marketing is one of the most effective ways for a business to publicize its brand. All the business owners need to do is write up a lot of useful information geared towards creation of curiosity about business activities, products, opportunities etc. in readers’ minds. Depending on the quality of the articles and writing style, readers will forward them to their networks. This therefore causes the business brand and activities to be etched in the minds of many people. Over time, a company will be able to build a very good reputation by controlling the outflow of information to potential and current clients.

3. Affiliate marketing

Articles on marketing are one of the easiest tools to use in affiliate marketing. An online marketer will write up articles geared towards enticing a reader to perform a predestined action e.g. submit an email address, making a purchase etc. The marketer will either get a percentage of the sale or the entire amount depending on who the owner of the product is. The greatest advantage of using articles marketing for affiliate marketing endeavors is that a person does not need to have a high traffic site in order to generate leads. All he has to is balance quality and a sales pitch in order to get quality leads.

4. Educational purposes

The internet is one of the best places to get useful and updated information on virtually any topic. You can therefore use articles marketing to provide people with information, either for free or for a small sum. This is one of the ways authors use to market their books to the general public i.e. by writing short blurbs about the contents of a given book with the intention of increasing sales and readership. Educational articles on marketing tend to have very high conversion rates because they are directed towards specific niches e.g. nanotechnology, java programming etc.

5. Self promotion

Articles marketing can be used by people that want to make themselves known to the general public. For instance, a motivational speaker can have articles written on him and submitted to high traffic sites with the intention of getting more speaking engagements. This is usually more effective than using other media outlets like magazines.

In a nutshell, article marketing is one of the more effective ways of getting started in online marketing because very little technological expertise is required.

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?5-Definitions-of-Article-Marketing&id=7119294

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21 Confirmed Ways on How to Get Free Web Traffic

 

21 Confirmed Ways on How

to Get Free Web Traffic

By: Matt Bacak

In case you are not getting value out of your website, the reason that would come to my mind would be not getting targeted web traffic. This implies that something needs to be done on how to get free traffic.  I have therefore compiled 23 working ways of getting website traffic.

The main source of free web traffic is the search engines. You must therefore appease the search engines to get traffic. Here are ways of improving your Search Engine Optimization:

  1. The page tittle should have about 60 characters and include a keyword.
  2. Include the H1,H2,H3, etc in you content. This will make your content attract robots which will in turn send you free web traffic.
  3. Keyword meta tags are important in making your content relevant. Include about 15 to 20 of them in your content to attract free web traffic from various sources.
  4. Submit your site to search engines manually. This will make it easy for search engines to recognize your site and direct free web traffic to your site.
  5. Visit search engine information sites to know how you can optimize your site further.
  6. Make your site trustable. This is by posting high quality content that can be shared or referred to.
  7. Conduct periodic contests on your site and invite people to participate. Announce the winners on your site in the end.
  8. Provide a freebie or report on the site. Give permissions to share the content as well.
  9. Write articles and post them to your website and other article directories. It is a good source of getting free web traffic.
  10. Participate in forums as a professional. Quietly market your services in about 3 or 4 lines.
  11. Recommend your site to the local people. This will increase free web traffic from locals.
  12. List your website on each printed material that belongs to your business.
  13. Create a LinkedIn profile and participate in your niche discussions. These profiles rank high on search engines and therefore attract free web traffic if optimized.
  14. Provide a subscription box on your site so you can build a mailing list to communicate your new posts.
  15. If your site is big, create a “What’s New Page”. This attracts a lot of free web traffic.
  16. Social plugins are nowadays available everywhere. Place them on each page. This helps in creating viral traffic.
  17. Monitor which pages your visitors visit most and plan your site based on your findings.
  18. Post on other people’s blogs with a backlink to your site.
  19. Submit articles to trade magazines with a link to your site in your professional bio.
  20. There are paid social bookmarking services that are affordable. You can submit your site to tap into social network traffic.
  21. Invite respected personalities in your niche to feature on your site. This will attract a lot of free web traffic from his/her fans.

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