People Ask Me, Will I Get Rich?

It’s funny, but people have actually asked me if they will get rich by marketing online.  Honestly, that answer is completely up to you!  Are you willing to work?  Making a lucrative amount of money on the internet requires hard work and focus.  You have to work at it every single day.  You may have seen ads that say ‘make thousands per day without doing any work.’  What a crock!  If you are looking for free riches, it isn’t going to happen.

Anyone CAN do It
The truth is, it is within anyone’s capability to make more money than they ever have made in their life if they apply themselves and stay focused.  As a budding internet entrepreneur you really do have to be prepared to put in the work – ask yourself every day, “What have I done to make money?”  Focus on money making activities.  Write articles, update your blog, and try out new strategies.  Lots of people start out with an idea or niche, work on it for a week, and quit when they don’t see results.  This won’t cut it; it takes a lot more work than that.

Stay the Course
Many newbies are guilty of jumping from this program to that.  If you are serious about becoming an online success, you need to stay with one thing and work at it until you know that it is going to work, or it isn’t.  Give it a month or two.  Don’t quit after only a week – you may have give up right when you are on the verge of something great!  Patience, motivation and hard work are what it takes to succeed online.  Focus, do something every day that will further you in your efforts to make money, and make a to-do list every night for the things you want to accomplish the next day.  Do these things and you will ABSOLUTELY see progress!  Learn the TRIED and TRUE strategies that work – contact Matt Bacak.

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How to Restructure a Website – Part 2


How to Restructure a Website – Part 2

How to Restructure a Website – Part 2
By Matt Bacak

In part 1 of this article titled “How to Restructure Your Website”, I mentioned the order of importance pertaining to what to focus on when restructuring the pages of your website. Having an opt-in (aka squeeze page) is a necessity on any website because you need to capture the names of your prospects and visitors. You’ll also need a sales page as well as an autoresponder sequence of messages to ensure your visitor is no longer just another visitor, but that you have become a trusted friend to them in your given niche. You need to produce a sense of loyalty. And the best way to do that is through constant communication — giving them good content that they cannot easily find elsewhere. You want to become the leader in your given market.

So, I ended the last article talking about a/b split testing and its importance. Now I’d like to address the software that I feel is an excellent choice for testing your web pages. I use a software program called Hypertracker. Just go to Hypertracker.com and buy a Hypertracker account. This is what I basically do when I’m performing an AB split test between two different decisions on my squeeze pages.

I’ve used this software for years I suggest you also consider using it. So, this is how I use it for split testing. I basically produce two squeeze pages. One is going to be one squeeze page looking a certain way with my writeup content and there’ll be another squeeze page with perhaps a similar look with different content. You could also have the same look with different content to make it simpler for you if you’re just starting out. By doing this I’m able to find the squeeze page that actually converts the best. I don’t care what it looks like. I don’t care about anything. All I care about is that it is converting.

So, if I create a squeeze page that’s going to convert for me, then that’s when I go and focus on the thank you page. Now what I want to do is I want to throw up a thank you page and find out the site that’s converting better because I’m driving the traffic to that page. So, since I’ve got those people on that list, I’ll now start driving that traffic to different pages, whether it’s going to be my new sales letter, or another page.

Let’s say now I throw in the thank you page. Well, all those people that signed up during the time I was testing for example the one page, what I’m going to do is I’m going to drive them back to the sales letter and say, “Hey, look, you missed this. I just added this up.” Bam! Now when people sign up, they actually go here. You could also say something like this; “So why don’t you check it out and see if it’s something…?” You know, whatever… Drive them back to that page because you’ve captured them… That’s what you’ll need to do. Once you do that you can now do whatever you want with those visitors. You can now drive the traffic anywhere you choose. Basically, that’s the biggest thing you’ll need to really focus on.

You need to remember that the best way to restructure any website is to do split testing. This allows you to increase your conversions on various pages of your site. After you do that, the next thing you want to worry about is your sales letter. Then once you get the sales letter up, guess what you’re going to test next? Now you’re going to test the sales letter. It’s an ongoing process, but you need to test everything in your business so that you can create a concrete model you can reuse. You need a model that works for you and that produces top results. If you want to make the most amount of money possible without leaving money on the table (money that your competitors are taking from you), you need to test immediately. Testing plays a huge role in the success of your business.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com.

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?How-to-Restructure-a-Website—Part-2&id=3349095


How to Get Your Videos Excellent Traffic From the Search Engines


How to Get Your Videos Excellent Traffic From the Search Engines

How to Get Your Videos Excellent Traffic From the Search Engines
By Matt Bacak

Creating videos to promote your online business is one of the best strategies you could ever use. Video is not a fad but a must-do marketing tactic if you want to move beyond your competition.

Simply putting a video together to promote your website is not enough. You need to ensure your videos are picked up by the search engines. Specifically, you need to know the best way to come up with tags, keyword-rich titles and descriptions.

Tags do play a key role. Think of terms related to your subject and niche. Also use keyword-rich titles that are going to get your video found.

So, what’s the best way is this?

Well, a great strategy to use is to simply go to Digg. Go to Digg and what you do is type in a keyword in your niche. Once you do that, look at the most dug things. The must dug things are the topics in your niche that are the most popular according to Digg. That does that mean? That means it’s something that people like or are gravitating towards. It will show topics that people showed interest. So, borrow some ideas from Digg and use that actual headline as a video headline.

Digg’s a great resource for finding your descriptions, titles and keywords so definitely check that out.

In terms of tips to get videos picked up in the search engines, well that’s not a difficult feat. Along with using the “Digg strategy, the other thing I would suggest doing is creating videos with a lot of great content. That is really going to help you out. However, you need to realise that some of the videos that get picked up by the search engines are the ones that actually don’t have much to do with the internet. People like watching real life things, showing real people with real opinions and experiences.

One of my most-viewed pages is the one that shows me sky diving. Create videos where you’re bringing the reality of your life into it or bringing your personality into the video. And that one thing I found to be quite true. Actually, I’m going to do more of that now and in the near future. So, my advice to you is to get out there and create real videos with good quality content and I’m sure you’ll see the results you’ve been looking for.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?How-to-Get-Your-Videos-Excellent-Traffic-From-the-Search-Engines&id=3327400


How to Restructure a Website – Part 1


How to Restructure a Website – Part 1

How to Restructure a Website – Part 1
By Matt Bacak

“I’m restructuring my website. Can you explain what to do first, second, etc.? My understanding is first squeeze page with free bonus, thank you page with sales letter.”

If you’re restructuring your website, there are some essential things you’ll need to have as a part of your website structure. There is a sequence that you need to follow in order to help in your conversions. If you’re restructuring everything, the first thing that you’ll need to get is a domain. It’s going to be a domain for your squeeze page. Once you purchase your domain, you’ll then have to create a squeeze page, of course. You don’t necessarily have to have a squeeze page with a free bonus. But that is a good place to start as that’s what’s going to increase the people that opt in.

Also, think about where you want your visitors to land on the page. Consider what things that would make sense for them to land there. Most often it’s going to be a sales page. So, you’ll need to create a sales letter. After that, you’ll need to think about your offer. What one-time offer can you offer the people that buy off of your sales letter page or buy the particular product you have available there? Think about the next most logical step for them to take. Once you have that in mind, go back to your squeeze page that you’ve set up, and start driving the traffic to that page. Use different traffic sources to do it. Get some articles written and start submitting some articles to various article sites like EzineArticles.com. The next thing you should do is go set up a Google AdWords account, (if you don’t already have one) and start driving traffic to your new campaign. So you’re using multiple traffic sources to drive the traffic to your squeeze page.

The idea is get them on your squeeze page. Now, once they sign up through your squeeze page and begin receiving your autoresponder message, you’ll need to direct those people to different offers. But don’t focus on anything until you’ve actually got your subscribers. Just focus on getting the traffic. But most importantly you’re going to need to test.

Testing that page through a/b split testing is key. So, what exactly is a/b split testing? Let me explain. Split testing allows you to test which elements on a page are helping the pages performance. It also tells you which elements on a page are weak and therefore ruining your good conversion rate. Often times you’ll need to test two different headlines on a landing page. Whichever headline outperforms the other, this would allow you to determine the top-performing page. It basically allows you to improve your conversion rate while understanding your visitor’s behaviours and priorities so that you can make the appropriate changes to produce the highest converting page possible. But you’ll need to test ongoing so that you can continue to try to outperform your existing page.

Stay tuned for the next article. I’ll address exactly which software tool I use for split testing various elements on my pages. But not only that, I’ll give you the exact instructions on which pages to test and how to test in order to properly restructure your website.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?How-to-Restructure-a-Website—Part-1&id=3349077


Matt Bacak Offers Advice On Creating a Compelling Sales Page

When you have a product or service to promote, a fantastic sales page is one of the things you absolutely have to have!  You may think it has to look nice and have an attractive background, but truthfully, I have found that ugly seems to get good results, as strange as that may seem.  What if your sales page doesn’t seem to be converting?  You work on it until it does!  Test different things; find out what works best for you.  Trial and error is something that is often necessary to find what is most effective.

Divide and Conquer
Split testing is something many of the most successful online marketers use.  Create different sales pages and make them radically different.  After a short time, if you track the results, it won’t be hard to determine which one works best!  Make sure that your headline matches your offer.  You don’t want to mislead people with your headline, only for them to get further through your sales page and wonder what the headline has to do with anything.  If you are giving away a free report, product or service along with the product purchase, make sure you let them know the value of all the free stuff they are getting.

Variability Leads to Success
When you split test your sales page, make the look and feel of your pages totally different.  Change the background, add a video to one and see how the results differ.  Testimonials are great if you have them.  The trick to creating a great sales page is to test and test some more.  Eventually, you will hit on one that is effective and converts well!  New to internet marketing or want to learn what REALLY works?  Don’t miss our seminar coming up the first of December, Survival Tactics for Tough Times – this is one seminar that will change your life!

How to Plan Your Backend Product


How to Plan Your Backend Product

How to Plan Your Backend Product
By Matt Bacak

Publishing a book is an excellent idea to establish yourself as a credible source in your field. However, the question remains – should writing and publishing a book, be done first before you build an info product? In my opinion, I wouldn’t say it should be done before you build an info product. All the products that you produce like your ebooks, self-published books, information products etc. are all lead generators to get your visitors to your back end product. So, the most important thing to planning your online empire is to think about exactly what your back end product is going to be. Are you going to offer a coaching program? Perhaps that is your backend. Maybe you’ll have a home study course or whatever. You need to think about your backend first and then work your way backwards. Most online marketers fail to tell you to think about your backend first and then work your way backwards in your planning process.

This is how you do it. You create your book to sell your other programs and to create the info product you plan on selling on your website. So basically you think with the end result in mind. So you say, “Okay, I want to create a seminar or I want to create a home study course.” If the home study course is going to sell for $1,000 what you want to do is think about your lead in to this $1,000 product. What is it? Well, perhaps you need a mini-home study course that sells for $500. So, anybody that buys the mini-home study course would pretty much be able to opt in to the next level.

But before that, you’ll also need to think about how you’re going to get people to the mini-home study course. Well, you’re going to probably have to sell them a book. You need to have your visitor know who you are so that you can upsell them into purchasing the mini-home study course. And you need to remember, the purpose of mini-home study course is going to sell them into your high-level home study course. If you do it that way, that’s a better way to build your business.

However, in my honest opinion, one of the best ways to really give you a lot of leverage and credibility in the marketplace is to have a book. If you come out of the blocks and establish yourself as a big-ticket person, then you’re going to make a lot more money. Basically, you’re going to gain a lot more respect and people are going to appreciate your information and everything else that you have to offer. And if you create a book, that’s going to lead people to your big ticket item. This will make you become even more well-established and respected in the marketplace. Now, don’t hold me to that. I know it could work the opposite way. But here’s the thing: realize that all your book really is – is a lead generator.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?How-to-Plan-Your-Backend-Product&id=3327384


Matt Bacak’s Easy Tips On How to Learn Internet Marketing

Everyday there are thousands (if not more) who want to learn internet marketing.  A few of them give it a half-hearted attempt, only to give up shortly thereafter.  It’s too confusing, too technical, too much work, etc.  If you really want to be successful, what do you need to do?  Here are a few ideas that are tried and proven.

People want to know if they will be rich.  Honestly, that is completely up to you.  If you focus on money making activities and are ready to roll up your sleeves and work, chances are you will be very successful.

Focus your Efforts
You may subscribe to list after list of internet marketers that send you information – in fact, you may subscribe to so many that most end up unread in your email box.  What you need to do is find a couple that really interest you, and unsubscribe from the rest.  Stop buying every product that ‘guarantees’ to make you rich and stop signing up on every guru’s list.  Focus on the one or two, and pay attention to what they do – and how they do it.

Evaluate and Implement
Carefully analyze the emails they send you, their sales letters, their methods.  Pick it apart piece by piece, so that you understand what order to use and how they write in a convincing or compelling way.  You can stop wasting so much of your time and money if you simply pay attention and learn from what you see happening with the lists you are signed up to.  Once you feel you have the pattern and methodology down, start building your own list!  You can learn internet marketing, simply by doing a little observation or ‘spying’ on the ones who are marketing to you.  Matt Bacak’s IM Dirt gives you ALL the low down, don’t miss out!

Buying a List For Online Marketing


Buying a List For Online Marketing

Buying a List For Online Marketing
By Matt Bacak

Venturing out into the online world is a daunting task if you don’t have a list. However, if you have the budget and opt to purchase your list rather than taking weeks, months or years to establish a strong following, beware!

It is not recommended that you purchase a list from a list broker to use in your email marketing. I’d only recommend it if you are doing offline marketing, but online email marketing is a definite no no. The only way an email can be legitimate is if the person receiving the email opts in. If your list broker says they can offer you double opt-in, it’s a lie. The only way for a person to have access to double opt-in is if they themselves opt-in and subscribe to the list in the first place. And the only way they can do this is on their own! Somebody else can not opt-in for them. They have to opt-in themselves.

So, if you purchase a list for email use, you’ll be banned most definitely and charged with spamming so I highly suggest you don’t do it. The last thing you want is to receive spam complaints. This would not only kill your business, but doing so would waste your time and money. Also realize that purchasing a list is not cheap. Never put your eggs all in one basket! Diversify your marketing. Build your list through article marketing, adwords campaigns and social networking. These are some great suggestions for capturing names and email addresses of people interested in your product offerings.

Never forget this: If the people on your list did not double opt-in to your list – the list that you’re sending an email from, you’re doing something illegal and you’re going to see spam complaints coming at you left, right and center. So you want to be very, very careful in your marketing efforts.

If indeed you did do this what would happen is your host could shut you down immediately. Your domain, the email that you’re sending emails from would be kaput! Basically your entire business would be jeopardized simply because you wanted a quick fix.

Build your list by following the “moral” rules of the online world. You want to build loyalty between you and your visitors and the only way to do this is to respect your list and offer them useful information. Don’t ever risk your business for a quick buck. It’s not worth it. It’s just going to cause more headaches then its worth. So, follow the anti spam act (CAN SPAM Act) rules and build your business the right way. Passion and integrity are always winners in my book.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?Buying-a-List-For-Online-Marketing&id=3327366


Think Email Marketing is Tough? Matt Bacak Offers 3 Easy Tips

You’ve collected names and email addresses; now you’re worried about the email marketing portion of things.  What do you send?  How can you make your list believe you are an expert or professional when you are afraid your emails will sound unprofessional or stupid?  Here are a few tips to insure that your email marketing efforts get results.

Target Your Audience
First of all, take a look at your sales page or letter.  Notice how specific benefits and features are pointed out, how the page draws your attention and compels you to buy.  Maybe there are even customer testimonials.  Your sales page can be used in a multitude of ways, including your email marketing efforts!  Here are a few ways you can use it:

1.    Read your sales page, and determine what ‘chunks’ or sections you can take from it that would be effective in your email.  Rewrite the content a little, place it into your message and then send your recipient to your link at the closing of your message.  This will once again send them to your sales letter!
2.    Identify with your target audience by acknowledging their pain or problem, follow by listing the benefits from your sales letter directly into your email.  Benefits help explain what your service or product will do for your reader, and will make them feel that they must have it.
3.    Include testimonials from your sales letter!  When members of your list realize that your product or service has indeed been of great benefit to others, it helps convince them further that they need what YOU have.

Sure, a sales letter is useful in selling your product or service but use it to its full advantage!  Email marketing may be intimidating, but it’s not rocket science.  Practice makes perfect, so give it your best effort.  Find this information useful?  Matt Bacak can help you succeed, where others have failed!