When you have a product or service to promote, a fantastic sales page is one of the things you absolutely have to have!  You may think it has to look nice and have an attractive background, but truthfully, I have found that ugly seems to get good results, as strange as that may seem.  What if your sales page doesn’t seem to be converting?  You work on it until it does!  Test different things; find out what works best for you.  Trial and error is something that is often necessary to find what is most effective.

Divide and Conquer
Split testing is something many of the most successful online marketers use.  Create different sales pages and make them radically different.  After a short time, if you track the results, it won’t be hard to determine which one works best!  Make sure that your headline matches your offer.  You don’t want to mislead people with your headline, only for them to get further through your sales page and wonder what the headline has to do with anything.  If you are giving away a free report, product or service along with the product purchase, make sure you let them know the value of all the free stuff they are getting.

Variability Leads to Success
When you split test your sales page, make the look and feel of your pages totally different.  Change the background, add a video to one and see how the results differ.  Testimonials are great if you have them.  The trick to creating a great sales page is to test and test some more.  Eventually, you will hit on one that is effective and converts well!  New to internet marketing or want to learn what REALLY works?  Don’t miss our seminar coming up the first of December, Survival Tactics for Tough Times – this is one seminar that will change your life!