How to Restructure a Website – Part 2
By Matt Bacak

In part 1 of this article titled “How to Restructure Your Website”, I mentioned the order of importance pertaining to what to focus on when restructuring the pages of your website. Having an opt-in (aka squeeze page) is a necessity on any website because you need to capture the names of your prospects and visitors. You’ll also need a sales page as well as an autoresponder sequence of messages to ensure your visitor is no longer just another visitor, but that you have become a trusted friend to them in your given niche. You need to produce a sense of loyalty. And the best way to do that is through constant communication — giving them good content that they cannot easily find elsewhere. You want to become the leader in your given market.

So, I ended the last article talking about a/b split testing and its importance. Now I’d like to address the software that I feel is an excellent choice for testing your web pages. I use a software program called Hypertracker. Just go to Hypertracker.com and buy a Hypertracker account. This is what I basically do when I’m performing an AB split test between two different decisions on my squeeze pages.

I’ve used this software for years I suggest you also consider using it. So, this is how I use it for split testing. I basically produce two squeeze pages. One is going to be one squeeze page looking a certain way with my writeup content and there’ll be another squeeze page with perhaps a similar look with different content. You could also have the same look with different content to make it simpler for you if you’re just starting out. By doing this I’m able to find the squeeze page that actually converts the best. I don’t care what it looks like. I don’t care about anything. All I care about is that it is converting.

So, if I create a squeeze page that’s going to convert for me, then that’s when I go and focus on the thank you page. Now what I want to do is I want to throw up a thank you page and find out the site that’s converting better because I’m driving the traffic to that page. So, since I’ve got those people on that list, I’ll now start driving that traffic to different pages, whether it’s going to be my new sales letter, or another page.

Let’s say now I throw in the thank you page. Well, all those people that signed up during the time I was testing for example the one page, what I’m going to do is I’m going to drive them back to the sales letter and say, “Hey, look, you missed this. I just added this up.” Bam! Now when people sign up, they actually go here. You could also say something like this; “So why don’t you check it out and see if it’s something…?” You know, whatever… Drive them back to that page because you’ve captured them… That’s what you’ll need to do. Once you do that you can now do whatever you want with those visitors. You can now drive the traffic anywhere you choose. Basically, that’s the biggest thing you’ll need to really focus on.

You need to remember that the best way to restructure any website is to do split testing. This allows you to increase your conversions on various pages of your site. After you do that, the next thing you want to worry about is your sales letter. Then once you get the sales letter up, guess what you’re going to test next? Now you’re going to test the sales letter. It’s an ongoing process, but you need to test everything in your business so that you can create a concrete model you can reuse. You need a model that works for you and that produces top results. If you want to make the most amount of money possible without leaving money on the table (money that your competitors are taking from you), you need to test immediately. Testing plays a huge role in the success of your business.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com.

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