5 Essential Skills Every Internet Marketer Should Learn

5 Essential Skills Every

Internet Marketer Should Learn

by Matt Bacak

 

My main focus as an internet marketer is building my list. Day in and day out, I’m focusing on getting more subscribers, getting more clicks and building a list of buyers. Over many years of email marketing, I’ve learned what it takes to be successful and the good news is that the skills needed to do just that are easy to learn and easy to implement.

Essential Skill #1: Build a relationship with your subscribers. This is a vital key element to building a successful list. Many entrepreneurs think that email marketing is all about making money. And in a way, it is BUT your main goal in to serve your customers. If you are serving your customers, treating them respectfully and growing a relationship with them, the money will follow.

Essential Skill #2: Know Your Customers’ Problems. Every day, I ask Dave, who handles all my customer support, what’s going on in the customer support box? I want to know what my subscribers are saying. When they send an email, describing a issue they’re having with my products, my emails or just anything at all, I want to know so that I can one, give them the support they need and two, find a way to fix that problem for other people before they have it. Sometimes all it takes to fix an issue is to mention it in the email I’m sending out or in the sales letter of the product.

Essential Skill #3: Track your numbers. If you aren’t tracking your numbers, you’re not running a business. In my office, we have a board where we track everything from the size of our list to daily clicks, daily EPC and the amount of money we made each day. When I make a new product, I split test everything to see what will get me the best results. Everything I do, I track the numbers so I know what’s making me money, what’s losing me money and what can be done better.

Essential Skill #4: Create content that’s meant to be shared. It’s so incredibly easy to share content these days. People are on multiple social media sites, have their cell phones on them at all times, play on their tablets at the end of the day, surf the web during their lunch break, etc. So when creating your content, whether it’s an email or a blog post, ask yourself if it’s worth sharing. Is it relevant? It is easy to consume? It is easy to share? Is it interesting? Take into consideration what people share, where they share it and to whom.

Essential Skill #5: Play to your strengths. When I first started out in internet marketing, I had a newsletter where I had conversations with millionaires. I didn’t claim to be a millionaire, because I wasn’t. I sat down and had conversations with millionaires in the business that I aspired to be like. Now, after several years of experience, some people consider me to be a guru. That’s cool with me but the important thing is, I haven’t changed who I am. Yes, I have a lot of experience but I’m still Matt. I don’t pretend to be someone I’m not. When I get on stage at an event and speak about my business, I get up there in my shorts and a t-shirt. Most of the time, a cuss word will slip out here and there. And people love it because I’m not afraid to be who I am, just a regular guy who knows how to make money online.
 
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7 Myths About Mobile Marketing

7 Myths About Mobile Marketing

 

By Matt Bacak

The fact is, more and more people are using their mobile devices to surf the web, check their emails, play on Facebook, view content, etc. than ever before. The goal of any internet marketer is to be as widely available as possible and if you’re following these myths below, then you’re losing out on cold hard cash.

Myth #1: Mobile marketing is a fad. You’re simply an idiot if you think mobile marketing is not here to stay.

Myth #2: You don’t need to change your website for mobile users. Of course you do! A consumer’s experience on your website should be rewarding. Your content should be easy to view and your website should be easy to navigate. A person who visits your site should be able to find what they’re looking for fairly quickly, within a couple clicks. If they aren’t able to do that, they won’t waste their time. They will quickly jump to another site that’s easier to use.

Myth #3: You don’t need an email capture box. This is just downright blasphemy. Every single website you own, even your personal website, should have a lead capture spot on it that’s easy to spot and downright hard to ignore. Compel people to sign up for your email list by promising good quality content they’re interested in and then deliver.

Myth #4: Personalization doesn’t matter. If someone is coming to your site for the second time, is their experience different than the first time they came? It should be. Recognizing returning visitors is a way to build a relationship with them, by giving them discounts, showing them saved pages, etc. Look at it as an opportunity to deepen their trust of your and/or your brand.

Myth #5: You must have a lot of content. It’s true that content is king but it’s easy to overwhelm customers, especially mobile device users, with too much content. It’s best to give them snippets of the content so they can read a little and then decide whether or not to go further and pursue that information. But, here’s a warning- if the main purpose of your website is to sell to customers, then you want that to be evident and obvious that they are going there to purchase, not to explore. So keep that in mind when choosing what to display on your website.

Myth #6: Nobody’s going to share this stuff. You never know. Many people see something and while they may not be interested in that product or your site, they may know someone who is interesting and ready to buy. So make everything on your website easy to share on various sites like Facebook, Pinterest, Twitter, etc.

Myth #7: I don’t need to go out of my way to create an app. While this may be true, if you have the resources available to you and the clientele to back it up, consider creating an app. Lots of users enjoy the ease of using an app versus having to go to a website and log in.

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7 Tips To Success No Matter Your Industry

7 Tips To Success No Matter Your Industry

By Matt Bacak

 

I recently held a 2 day event at my country club for some clients. I started out the weekend by sharing 47 tips I’ve learned from experience to be successful and in this article, I’d like to share some of the highlights of that conversation.

Tip #1: If you follow an idiot and/or surround yourself with idiots, you’re an idiot. One of the biggest reasons I moved into my current neighborhood was because I was sick and tired of walking out of my house and having the guy next door ask me for a job as I was going to get my mail. That neighborhood was filled with people just like him. Now I live in a place where I’m surrounded by successful entrepreneurs and business-minded individuals. I’m no longer surrounded by idiots.

Tip #2: Don’t follow egos, follow bank accounts. It’s easy to get caught up in the excitement of a guru, isn’t it? There are times when you may be tricked by a “guru” claiming that they are a god. That’s not the person you want to follow. You want to follow someone who can prove to you that they are who they say they are. Don’t just look at their testimonials because it’s easy to pay someone to write a testimonial for you. Dig deeper and find out the truth.

Tip #3: Don’t fake it, make it. The first list I ever built was called Millionaire Minutes. When I started that list, I never said I was a millionaire because I wasn’t. It was all about having conversations with millionaires. I didn’t pretend to be something I wasn’t and I think that’s really important because a lot of times, with people just starting out in IM, they get caught up and think they have to be this certain type of thing to be successful. It’s not true. You will only be successful when you’re true to yourself.

Tip #4: Go where you’re celebrated, not where you’re tolerated. Have you ever been around a group of people where you felt as if you were the third wheel? Maybe you’ve even felt this way in business. If you have, it’s time to say goodbye. I think a lot of people don’t realize that you have the opportunity to leave and go some place different, a place where you will be celebrated for your unique outlook. This is the reason I left ClickBank. I achieved the highest Gravity ever on ClickBank and I was never celebrated there for my accomplishment. That’s when I went over to Warrior Forum and I’ve been received so differently there.

Tip #5: Don’t buy golden turds. The internet is full of things that sound too good to be true and if it sounds that way, it probably is. You’ve really got to be careful. There are tons of shady people out there that only care about getting money out of your bank account.

Tip #6: Don’t be afraid to fail. Fail fast. My wife flew to an event once where some of the guys from Google were speaking. One of the owners of Google said the biggest thing they tell everybody is that the reason they are where they are today is because they fail faster than everyone else. Failure is inevitable, really. But you take that failure and you use it to build yourself up to a better version of you or a better version of your product or a better version of your business.

Tip #7: Understand opportunity cost. If a hotel doesn’t rent out a room for an evening and that room is left vacant for the night, there’s no way they can pick up that money that they lost because of that room being empty. It’s the opportunity cost that was lost. Same thing with an email list (and you can apply this to any business), every time you don’t mail out, you’re missing that opportunity to make money.

 

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5 Essential Reputation Management Habits

5 Essential Reputation Management Habits

 By Matt Bacak

Reputation management means managing or controlling your online reputation, i.e. how you are seen by the public on the web. When you search for your name or company name on a search engine, what results pop up? Are the negative or positive? Just because you find negative results doesn’t mean your career is over but it does mean you are losing valuable sales. And even if you find positive results, that doesn’t mean that you have nothing to improve upon.

Here are 5 essential reputation management habits you must start using right now so you can stop losing customers, money and respect:

1. Learn SEO or hire an SEO expert. If you don’t have the time, find someone who can help explain to you the steps needed to make sure the results coming up for your name or business are relevant and prominent.

2. Utilize social media for branding and keeping customers happy. This is the age of social media and if you aren’t making yourself known out in the social media world, you are missing out on a lot of great thing, including reputation management. Consumers today are constantly checking Facebook, Twitter, LinkedIn, YouTube and all sorts of other sites like them to see what companies are doing. They go on these sites to get their customer support questions answered and to interact with other like-minded people. This is your opportunity to get involved and make you/your company look good.

3. Think across the board. If you’re using many platforms to get the message out about your business then you need to make sure that your messages are in harmony with each other. No matter where someone finds you, whether it’s on your Facebook fan page or your blog, they should get the same excellent experience and information.

4. Be available. If you’re a small business, it’s hard to be available all the time but with the competition for people’s attention being so tough, you have to be. Now if you’re just a one man show, you’re thinking, how the heck am I going to be available all the time? There are several programs you can use that will alert you to when someone is speaking to you, no matter through what medium. Take advantage of what’s out there so you aren’t missing out on chances to interact with your consumers.

5. Don’t outsource. I know how it feels like you don’t have extra time to maintain your reputation online but it’s important. It’s so important that I don’t think you should give it away to someone else to take care of. No matter who you find to take over answering questions, writing blog posts or updating your Facebook wall, the problem is they’re not you. They don’t know your company like you do. And when you have the opportunity to speak one on one with your customers, you learn a lot of really valuable information about how to do your business better. That can only lead to more money in your wallet and a better online reputation.

The bottom line is if you don’t know how you are perceived online, you’re missing out on a lot of things that can increase your business. I’ve given you some tips to get started but you have to take the first step and make it a priority.

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Why A Disorganized List Can Kill Your Profits

Why A Disorganized List Can Kill Your Profits

 

by Matt Bacak

 

Email marketing is my main source of income. That might surprise a lot of people that I make most of my money by sending out emails to a list of subscribers when most people are struggling just to make a little extra by doing the same thing. So why am I still succeeding when others are failing?

A lot has changed over the 15 years I’ve been an internet marketer and it continues to change to this day but instead of getting upset about it and throwing up my hands in the air, I’ve learned to adapt to the new ones. This is the reason I still make money with email marketing. I stay up to date on what’s going on in the online community I’m a part of and I make the necessary adjustments so that I don’t get left behind.

One of the biggest mistakes I see people making when sending out emails is by having a disorganized list. What do I mean by that? A disorganized list is one where you have consumers who fall into all types of different categories. If I had a list of 30 people (trust me, my list is actually much, much bigger) and it was a disorganized list, the breakdown might look something like this-

Number of people – Category

5 – Weight Loss

5 – Education

5 – Parenting

5 – Financial

4 – Make Money Online

4 – Dogs

2 – Remodeling

That’s crazy! Your list needs to be organized. Every person on your list should have a clear goal in mind, whether it’s vintage baseball cards or losing weight. To effectively market to your subscribers, you must have them focused into one list with one definitive purpose in mind.

After you’ve determined that every single person is on your list for the same reason, you can market to them but before you do, take a moment and consider this – what do you want from your subscribers? Most of you answered, make money, right? That’s the simple answer. The long answer is something you need to figure out before you can get the results you want.

Part of the reason I keep making money after all these years is because I have a vision. My vision is for each person in my autoresponder to go through a very specific cycle. From the beginning, when I first capture their name and email address on my opt-in page to when they decide to unsubscribe, I know what steps I want them to take. Because I know exactly how my customer goes through my sales funnel and my autoresponder sequence, I know how to market to them to get the best results.

So if you haven’t already done so, sit down and take the time to map out your customer’s journey, from start to finish. Get to know each stage intimately and pay close attention to what goal your subscriber hopes to achieve by being on your list. Once you know these things, not only will you be organized but so will your list and you’ll see a tremendous change in the responses you’re getting.

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Mastering Social Media Is Easy

Mastering Social Media Is Easy

by Matt Bacak

 
Social media is an avenue that cannot be ignored for entrepreneurs, no matter the area of their business. Upwards of 70% of online adults use Facebook and almost 20% use Twitter reported a study published in 2013. Expect that those numbers have increased since 2014 with more adults using not only Facebook and Twitter but other social media sites like Pinterest, Instagram, YouTube and LinkedIn more frequently, too.

So what does that mean for an internet marketer?

Simple. If you’re not using these sites, you’re potentially losing money. That’s the bottom line. Getting started is often the hardest part but here’s some quick tips I’ve compiled to get you going in the right direction but the most important thing to keep in mind is that if you haven’t already got an online presence in social media, you need to get started today.

1. Post Regularly – In today’s online world, companies and people are posting content consistently to stay on top of the game. It’s especially important to get a lot of material out to the public in the very beginning because you are establishing yourself in the online community. Posting too infrequently can lose you lots of followers.

2. Content is King – What I mean by that is that if you aren’t posting QUALITY content, you are wasting your time. The internet is a huge collection of ideas and if you aren’t providing your followers with relevant information, you can be sure they’re going to find it somewhere else. With the plethora of options available to them, give them a dang good reason to stay on your site, your Facebook wall, your YouTube channel.

3. Think Globally – This should be common sense but it bears mentioning because it’s easy to fall into the thinking that your content is only reaching a small audience but the truth is that what you’re posting has the potential to reach people all the way across the globe. Internet marketing is for the world, not just the country where you live. Just because someone lives somewhere else doesn’t mean they can’t benefit from the information you’re providing. So in terms of creating your blog or wall post, think about how it will be viewed by people in other places. Will they understand what you’ve posted? Will they enjoy it?

4. Don’t Just Sell – It’s tempting to use social media to sell your products and I’m not saying you shouldn’t. Of course you should but there is a fine line between overselling and selling just the right amount. People don’t use Twitter to buy products. The main purpose of sites like Twitter or Facebook is to engage with the world around us and people will be turned off quickly if you’re only using these platforms to fatten your wallet. I’m not saying you should never sell anything. I am saying find a balance between providing consumers with information and giving them the opportunity to purchase from you.

5. Think in Terms of ROI – As a businessman, I am always thinking of return on investment. I know there are some people out there who will read this article and think, that’s a waste of my time. Let me tell you why it isn’t. The time you invest into creating an online presence through social media is worth it. People take notice of the things you post. They see how you interact with your consumers, how you handle support inquiries, and learn what type of person/business you are through your feed. Though someone who finds you on one of those sites may not immediately purchase from you, chances are, given time, they will come back for more if you are following these tips and when they do… you’ll be ready for them.
 
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9 Tips That Make Subject Lines Effortless

9 Tips That Make Subject Lines Effortless

by Matt Bacak

 

Subject lines are a key component of an email marketing campaign. Writing them effectively is essential to your success as an internet marketer but it’s not always easy to find the right words that will make your list intrigued enough to open up your email and click on the provided link. So here are nine quick and dirty tips to keep in mind.

Your subject lines should be…

RELEVANT – First and foremost, it should be relevant to the email you are sending. Sound like common sense? It is but many people overlook this very simple thing when crafting subject lines. If it doesn’t match in some way to message in the email, people will be confused and possibly even angered. No one likes to be tricked. It’s that simple.

INFORMATIVE- It should be clear to the viewer what the email is about because you’ve given them the gist of it in your subject line.

HONEST- Liars never prosper.

MOBILE DEVICE MINDED- What I mean by this is that each time you craft an email, think about how your list is going to be viewing it. Most of the people on your list are going to be viewing their emails on a mobile device like a cell phone or tablet. When viewing on a mobile device, there is less space available to show a subject line so lengthy or wordy ones will be cut off. You run the risk of getting deleted because your list isn’t viewing all the information you’ve provided when they are checking their email while at work on their cell phone or out on the beach with a tablet.

BRIEF- This ties into being mobile device minded but it’s worth mentioning as a separate tip because I’ve found over the years that the more concise my subject line, the better result.

URGENT- The more urgent it appears, the better. This is especially true if you are running a limited time offer, promotion or event. Creating a sense of urgency motivates people to take action now.

INTRIGUING- Get people interest by giving them some information but not all. The trick is to tease them into opening your email. Give them a taste but not the whole piece of cake.

CUSTOMER CONSCIOUS- Successful email marketers know that their main purpose in sending emails is to help someone either by providing information or a product that will be beneficial to them. It should reflect that you are thinking of the customer first, giving them relevant and helpful information.

CORRECTLY SPELLED- There’s no rule that says you must be grammatically correct just as there’s no rule stating everything must be spelled correctly. However, the subject line is your list’s first impression of you before opening the email (if they open it) and you don’t want to look like a moron, do you?

With these tips in mind as you create an artfully crafted string of words, you’ll soon get a good feel of how to create the best, most effective blurbs to entice your list into clicking on your email. It may seem difficult at first to make a subject line that fits all the criteria above but over time, you’ll find it becomes easier and easier with practice. Don’t forget to test each one because you’ll never know what’s working unless you do!
 
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7 Simple Ways To Attract Short Attention Spans

7 Simple Ways To Attract

Short Attention Spans

 by Matt Bacak

 

Attention spans are getting shorter as information and content of every industry are becoming more readily accessible. We want what we want and we want it immediately. This is the age of instant access.

On top of decreased attention spans or perhaps a contributing factor to it, adults are stretched thin for time. Consider the average mother in American society. She goes to work from 9:00 AM and returns home at 5:00 PM, if she’s lucky. More often than not, she may not get back home until 6:00 PM. Once home, she has to run a kid to soccer practice or ballet class. Then after an hour of that, dinner has to be made. Homework time comes after dinner and the house needs to be picked up, clothes washed, dishes cleaned. When it’s bedtime for the kids, Mom and Dad are exhausted but run a quick check of their email and social media accounts. They’ve only got a few seconds to spare.

Sound familiar? The demand for your time is seemingly constant and as an internet marketer, it’s something to consider when creating content for your list and/or customers. You’ve got to get to the point and quick before something or someone else comes along and grabs the attention of your prospective consumer.

So what’s an internet marketer to do?

1. Keep it simple.

2. Use images when you can. Have you ever noticed how your eye is naturally drawn to images? That’s because almost all of communication is nonverbal, more than 90%. The 3M Corporation states that process images 60,000 times faster than text. If that’s not a powerful motivator to use more images in your content, I don’t know what is.

3. Create headlines with maximum impact in mind. The headline might be the only thing the prospect reads before deciding to jump over to another site or page. Use action words that draw them in.

4. Consider the platform. If you’re on Twitter, Facebook, Instagram, LinkedIn, etc., you’re like most people. The trick to engaging people on all these sites is to remember that they are different sites and the audiences are therefore different. A Twitter audience is very different from a LinkedIn audience so don’t write the same content for both. Tweak your message to fit the platform you are sharing it on.

5. Mobile devices are king. Most people are viewing your content on mobile devices like cell phones and tablets. Adapt your content, if necessary, so that it is readable, enjoyable and eye-pleasing to mobile devices. It only requires a little extra effort to make your content mobile device friendly and it gives a huge payoff. It’s worth it.

6. Make it memorable. Whatever your posting needs to give a punch that will leave a lasting impression.

7. Think bite-size. Have you seen those “bite-size” snacks in the grocery store? They’re just like your favorite food but just a little smaller, easier to carry around and less calories but they’re still the exact same food you like. Create your content with the idea that people can swallow the information quickly and easily. Write clear, concise sentences that get your point across quickly.

Use these tips and tricks to keep your content fresh and easily accessible to your prospective consumers but keep an open mind about how you can give them more bang for their buck and keep them interested. Remember- they’re just like you. They don’t have all the time in the world but if you present them good information in the right way, they’ll take a couple seconds and give you their time. That’s all you can really ask for in today’s world.
 
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7 Tips To Build A Converting Opt-In Page

7 Tips To Build A Converting Opt-In Page

by Matt Bacak

 

If you’re an internet marketer in 2014, you’re using opt-in pages to get leads for your business. Building an opt-in page that converts doesn’t have to be hard. It’s actually incredibly simple. It just takes time and effort, which unfortunately is what stops a lot of people from seeing the results they want out of their opt-in page. To get you started so that you can build a converting opt-in page to capture leads and make more money, here’s a list of tips.

1. Simplicity is king. When creating your opt-in page, keep it as simple and concise as possible. The more bells and whistles you place on the page, the greater chance you have of scaring your potential lead away either by confusing or irritating them.

2. Have a killer headline. The more time you spend constructing the perfect headline, the better your conversions will be. Remember the number one rule and stick to something simple while at the same time clearly explaining exactly what your opt-in page is all about. Now is not the time for flowery language and long-winded sentences. Make your point and be done with it.

3. Include an unmistakable call to action. To get the most conversions, your call to action should be stated plainly and describe unmistakably what you want the prospective lead to do. For instance, “Enter your name and email below to get instant access to… ” whatever you’re offering in exchange for their information.

4. Offer value. This is something so important and often overlooked by those just starting out in internet marketing. Don’t think just because you’re giving away a free report that people will automatically want it. It has to be valuable to them. If I walk past someone giving away free cat food but I don’t have a cat, do you think I’m going to take it anyway? Of course not. Not only should the information you offer be valuable but it should be easy to implement. This is worth mentioning because even if you are giving away incredibly priceless information, it means nothing if it’s not easy to do because most people are lazy. It’s a sad but true fact.

5. Don’t overdo the form fields. At most, you should have a field for their name and their email address. That’s all that’s needed.

6. Change the standard “submit” button to be a secondary call to action. Instead of placing a “submit” button, the button should indicate what the prospect is gaining from giving you their information. So, if we are using the example mentioned before, I might say something like, “Get Instant Access Now” or something similar. Make sure you’re enticing them with a call to action that plays to what they’re getting in return.

7. Split test like crazy. I’ve said it before and will say it again. You never know what you may be missing out on unless you’re split testing. It’s the best, most effective way to get the highest converting page possible.

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