The 3 Most Popular Opt-In Page Builders


Personal – $37/mo, Starter $97/mo, Enterprise $297/mo


Created by Russell Brunson, Clickfunnels is an internet marketing one stop shop. Clickfunnels provides an easy way to design pages, create funnels, host webinars, facilitate billing, and much more.


  • Advanced and versatile features, very in depth program
  • Creates complete multi-step sales funnels and stats of each funnel tracked
  • Can create order forms, upsells and downsells, where Leadpages cannot
  •  Share your funnel with other members


  • Split testing features could be better
  • Limits the amount of funnels and pages you can create


Standard – $25/mo, Pro – $49/mo, Advanced – $199/mo






Leadpages is a tool for building great looking pages quickly and effortlessly. Started in January of 2013, Leadpages has made great strides in its functionality and design.  Leadpages boasts that they have created over 40 million leads in the past 3 years.


  • Very simple to use and quick
  • Great for beginners
  • LeadDigits and Leadboxes features


  • Limited Design Control
  • Can only create single pages
  • No upsells or sales funnels

Optimize Press 2.0

$97 core package, $197 publisher package, $297 pro-package.


OptimizePress is a WordPress plugin and theme for creating landing pages and membership sites, without having to know how to code, or design your own pages.

For the past two years, OptimizePress has revolutionized the way products are sold online and has become a household name in Internet Marketing.


  • You can use it in multiple domains and unlimited traffic
  • Affordable, one-time payment. Less than the other two competitors
  • It is very widely used and the forums and community support is huge


  • Only for wordpress
  • Limited designs without club membership package
  • No default SSL if you want Facebook integration

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