The Question You Need To Be Asking Yourself

The Question You Need To Be Asking Yourself

by Matt Bacak

 

For all my clients, I host a question and answer webinar every Wednesday. Recently, my clients asked me what offers they should be mailing to their list. The answer is that it varies depending upon what type of list you have. If you have a pure list, you want to send a pure offer. (Remember, a pure offer example would be “Eat right and exercise to lose weight.”) If you have a biz op list, send a biz op offer. (A biz op offer looks like, “Eat this pill and magically shed 100 pounds overnight.”) Most of my clients and many of you probably have either a hybrid or biz op list.

Depending on your list, you use Clicksure, ClickBank or WarriorPlus. I’m going to focus on the first two in this article. A client mentioned that his list is responding only to Clicksure offers but not ClickBank offers. This goes back to what type of offer each one of these sites promotes. Clicksure is guaranteed to be a biz op offer, while ClickBank are generally more hybrid offers. So what type of list does he have? A biz op list but he’s not sending biz op offers. He’s losing money!

Now another site a lot of my clients use is JVZoo to find offers. A great thing about using JVZoo is that you can go to JVnotifypro.com and look at upcoming JV launches. If you’re asking yourself, “Who cares? Why is that important?” Let me tell you why. This list of upcoming JV launches provides you with up to date information that you can use to make a schedule for mailing to your list. What I have my employee, Dave, do is go to jvnotifypro.com and print out the list of upcoming offers. Once he’s done that, he can find offers on the list which will most likely be hot ticket items to our hybrid/biz op list. From there, he can circle those and work them into our mailing schedule. Every once in a while someone will decide not to launch their product but this happens rarely.

Keep in mind that most people who have lists in the internet marketing world (and like 99% of my clients) focus their lists on newbies, which go for the hybrid and biz op offers. If your target audience consists of newbies then the question you need to continually ask yourself is ‘would the average Joe on the side of the street who is interested in making money online be able to do this?’ Obviously, this strategy wouldn’t work for a pure list because pure lists are made up of people who know a little bit or a lot more about internet marketing. But the “average Joe” question is powerful for hybrid/biz op lists. It’s a simple yes or no question that you should be able to answer automatically and easily which will be the deciding factor of whether or not to mail this or that product.

Just remember, no matter what site you’re using to find offers to mail, if you have a hybrid list or a biz op list, like my clients and I do, ask yourself the simple question- would Joe on the side of the street who is new and wants to make money online, could he easily do that with the offer you’re promoting? When you have an answer to that question, you’ll know exactly what to mail.

P.S. If you have a pure list, the question you should ask yourself is this- Would I buy this product?

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The Myth of Internet Marketing

The Myth of Internet Marketing

by Matt Bacak

 
Internet marketing by itself is not a myth. It’s simple, effective and lucrative to be an internet marketer once you get started. The myth of internet marketing stems from people’s misconceptions of what an internet marketer is and should be. I’ve seen many newbies start out and fail right off the bat and some succeeded for a while before they fell under the weight of this myth. So what is it? What’s the big myth we should be concerned about?

To be a great internet marketer (i.e. salesperson), you must lie, exaggerate, fabricate the truth and act like someone you’re not.

It’s sad but true that many people starting out and even some people who have been in the business for a long time think this way about internet marketing. But don’t believe it.

If you’ve ever attended an event where I’ve done live speaking, you can attest to this. When I get up in front of a room full of people, I don’t “put on airs.” What you see with me is what you get. I don’t dress up and play the part. When I get on stage, even to sell my own product, I stand up and speak in the clothes I wear every day, around my house, at my office and to the grocery store. I wear my cargo shorts, a plain t-shirt, my sneakers and a baseball cap. I’m not trying to be anyone I’m not.

Do you have to wear a grungy outfit like me onstage to prove the point? No. You can wear whatever you want. That’s not the point. The point is I’m Matt Bacak and I’m comfortable in those clothes. I don’t like wearing suits or a fancy shirt. That’s just not me.

So at an event, I’ll say, “I don’t care what anybody thinks about me. I have two goals. One, my goal when I walk into this room to speak is to give you the best content that I can possibly give you. Two, my goal is to make as much money as I can for the presenter. If I do those two things, then I’m going to get what I came here for, which is to take care of you so I can take care of myself and we will all three be satisfied.”

And you know what? People love it. Right off the bat, I’ve told them who I am, what I’m about and how I’m going to benefit them but most importantly, I’ve been honest with them and they know it. People know when you aren’t being sincere. They can feel it.

Have you ever been on a webinar or attended a seminar where someone just came off as fake to you? I’ve been there many times, listening to someone else’s presentation while waiting for my turn to speak at an event. This person can be saying all the right things and even have a good product but you can tell they’re lying about something, whether it’s about who they are or their product. It repels people as much as if you smelled like a garbage can.

The fact of the matter is, if you’ve created an irresistible offer, you don’t need to lie, exaggerate or be someone else to sell it. If you’ve created something wonderful, you just need to tell people about it and they will buy it. If you lie about the product or yourself in order to sell it, you’re doing yourself a disservice. People may not see through the lies immediately but eventually they will and you’ll be screwed. It’s possible that you will fool some people, maybe initially but over time, you’re just going to be digging a hole to bury yourself in.

Be yourself and be honest because that’s what sells. That and irresistible offers.

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Increase Your Conversions with This One Tip

Increase Your Conversions With This One Tip

by Matt Bacak

 
As internet marketers, the vast array of avenues available to us include email marketing, WSOs, webinars, seminars, JV launches, and product launches on other sites, social media marketing, etc. Whatever avenue we choose, our main goal is essentially the same. To make money. No matter how you choose to sell or what methods you employ, the end result desired is still to make money, as much of it as possible. We do that by having more conversions.

The problem for most people, especially newbies, is that whether you are writing sales copy, creating an email swipe file, doing a webinar or even speaking at a live event, you fail to do one thing that will increase your sales by the boatload. This one thing is often overlooked. So write this down, print it out, and write it on your forehead because this is going to help you make sales.

One essential element missing in many internet marketers’ copy and closes’ are the benefits. A benefit is what the prospective customer will gain from buying your product or signing up for your service. How will their life improve if they purchase from you? If you fail to answer that question for them, they lose interest immediately. Wouldn’t you?

Often we get caught up in what our program or product is, the features of it. Features are completely different than benefits. A feature tells what exactly it is. For instance, if you are selling a car, the features may be leather interiors, 6 CD changer, head rests mounted with DVD players and so on. Everyone wants to know the features but that’s not what sells cars or anything else for that matter. Benefits do.

Why do benefits sell and features don’t?

It’s simple. Features are specific to the product, explaining what it is and how it works. While we as consumers need to know this information, it’s not why we buy something. We buy something for the benefits. The benefits are what elicits an emotional response in us that demands we purchase.

Going back to the car analogy, depending on who I am and why I’m purchasing a car, features are not enough. The benefits take the features of the car and make them personal to me, swaying my opinion in favor of the car. So when the feature is leather seats, I think so what? Then the salesman says, “These leather seats are great for children. If your toddler spills his juice on the seat, you just wipe it right off.” If I’m a parent purchasing a family car, this is important to me. It’s not the leather seats that I care about but what the leather seats can do for me.

Another way to look at it is by asking yourself WSGAT. WSGAT is an acronym I created to remind myself and even my employees in my office to give people the benefits in every situation. WSGAT means “What’s So Great About That?” You need to explain the benefits right away (what’s so great about that) before the prospective client has a chance to ask that for themselves. They may even give up waiting and leave because you didn’t answer that question for them. Granted, not everyone is going to buy. We know that. But your conversions are going to skyrocket when you include what benefits someone will gain from your product.

In the end, people are in it for themselves. They’re not going to spend their money without knowing what they stand to gain.

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7 Tips to Get More Clicks

7 Tips to Get More Clicks

by Matt Bacak

 

Internet marketers, whether complete “newbies” or absolute pros struggle from time to time to get more clicks. Getting more clicks is a stepping stone to successfully earn more money but it doesn’t have to be difficult, if you know what you’re doing. Many pros who have earned respect in the internet marketing world often forget simple techniques to getting more clicks for all sorts of reasons so don’t feel bad when you notice your clicks are dropping. Take a look at these tips below to get your mind refocused on getting the clicks you need to make the money you want.

Tip #1: Utilize the JV Invite Page. This is so simple. Not only are they going to give you the affiliate links, they are also, nine times out of ten, going to give you the actual email swipes for their product. You can also use sites like muncheye.com and jvnotifypro.com to get swipe files.

Tip #2: Remember that it’s not your job to sell the product or service you are promoting. Your job is to get people to click. This is an important distinction because it will affect how you tailor your swipe files and subject lines. Tip #1 is great if it’s available but you can’t rely on this tip constantly. There will be times when you must create your own swipe files and subject lines.

Tip #3: Use proven subject lines and swipe files. If you must create your own subject lines and swipe files, don’t reinvent the wheel. There are lots of ways to get your hands on proven subject lines and swipes. That doesn’t mean you should copy word for word what you find but it does mean you can take inspiration from people who have gone before you in this journey. If you are a follower of a big name internet marketer, take a close look at their swipe files and subject lines. Decipher what makes theirs so great and then use that as your starting point.

Tip #4: This one should be a no-brainer but lots of people forget this tip. You must match your email swipe to the page you are directing your list to and also your subject line to the email swipe. If your subject line says, “Pink Elephant” but your email says “Click this link to see gorillas”, not only do you irritate your list but you lose out on the opportunity of getting clicks. The same holds true for your email swipes not matching the sales page. If your email talks about monkeys but the sales page talks about shoes, what do you think will happen to your clicks?

Tip #5: Curiosity. Building curiosity is one of the key tricks to getting people to click. The problem with some email swipes that you get from the JV Page and even some of the emails you may write yourself is that you’re not building curiosity in the reader’s mind. It’s easy to do this by providing too many details. If the reader believes they know everything about the product, what would encourage them to go to the page? So don’t tell them everything. You want to tease them into taking action.

Tip #6: Get more subscribers. It’s so simple but it bears repeating. Don’t get complacent. Keep refreshing your list consistently to get better results.

Tip #7: Call to action. Don’t EVER forget to include a call to action. Tell them what you want them to do. .  “Click now!”  “Click here to buy.”  Give them the extra push they need.
 

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How to Master the Art of Selling

How to Master the Art of Selling

 by Matt Bacak

 

There are several different ways to be an Internet marketer but the most profitable way is by creating your own products and selling them through affiliates. Leveraging affiliates is the smartest thing you can do to promote your product and sell it in volumes because you are using affiliates as an inexpensive sales force. Their motivation to sell is like most sales jobs- they get paid when and only when they make a sale.

Many Internet marketers out there make the mistake of thinking that the only motivation an affiliate has to sell is to make money. While making money is a strong and valid motivator, there are other motivators that are often overlooked. When coming up with your strategies to inspire and encourage affiliates to promotion, it’s vital to consider other motivations they may have.

Affiliates promote for countless reasons but I would venture that they revolve around the same concepts: money; personal achievement; power and respect. Money is a simple motivator to understand. Power and respect are easy concepts to understand as well but harder to implement into your affiliate marketing strategy.

For some, it’s all about high-end achievement. Numerous marketers, myself included, are driven by an internal desire to achieve. We are not content to sit on the sidelines while others pass us by. As opportunities arise, our interest is peaked. We want to reach the top of the mountain and proclaim, “I did it!” I’ll admit that this and the other motivators are tied largely into our egos. Who likes to admit that we make decision based upon boosting our ego? No one. But we do.

Power/respect is another reason affiliates promote. This, of course, is also tied into bolstering our sense of self worth, our ego. Another way to look at power and respect is to call it market status. Receiving trophies, awards and topping the leaderboards motivates various marketers. Imagine a time in your life when you received an award or trophy. How did that feel for you? Your heart swelled with pride and you couldn’t stop smiling, right? Now imagine that feeling as an underdog who beat out one of the top name marketers in their field. Not only do they feel a sense of pride but also their achievements have earned them respect from fellow affiliates. Find a way to encourage affiliates by recognizing them for their efforts, whether it’s through prizes, trophies or awards. Everyone likes to be recognized.

Lastly, as you’re contemplating how to stimulate participation from affiliates, consider this, especially if you’re interested in a big launch. Your focus to attract affiliates should also include creating a sense of community. Part of selling your product is inspiring others to be a part of a bigger picture. You must play to people’s motivations for action and also play to their emotions, their desire to be a part of something greater than themselves. At the end of the day, we all have a longing to be a part of a community. So keep this in mind when starting the launch of your product. The fact is when you take into consideration the whys of affiliate promotion, you will be better equipped to make great things happen for your product.
 

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7 Steps to Quickly Sell Your Products and Services

7 Steps to Quickly Sell

Your Products and Services

by Matt Bacak

 

Creating a product or developing a service is easy. Anyone can do it but the trick is in knowing how to sell it. It’s not enough to have a product or service, you need to have the inside know-how to getting your product into people’s hands. So, grab a pen and piece of paper and write this down. I’m going to show you step by step how to leverage affiliates to quickly sell your goods.

1. Create a VALUABLE product or service. Notice the key word- valuable. Especially if you want a long-lasting business. If you want to continue creating and selling in the future, you need to establish your reputation as a quality provider from the start.

2. Create an affiliate program. There are many different ways to do this and it all depends on what platform you’re using to sell and what market you’re in. If you are using ClickBank, JVZoo or Warrior Plus, then you can use those instead of creating your own.

3. Once you create your affiliate program, you need to set up your product or service inside of there. It’s very important that you do this.

4. Create an affiliate invite page and a resource page. This is a key piece missing in many people’s affiliate programs. The resource page is a place for affiliates or JVs to get the resources they need to promote for you.

5. Get affiliates on board. This is a lot easier to do if you’ve already sold a product before because you can go back to people who have promoted for you in the past and ask them if they’re interested in promoting your new product.

6. Get affiliates to promote your product.

7. Make tons of money.

The trickiest parts of those 7 steps are getting affiliates on board and getting them to sell. This is an important question for you to consider every single time you put out a product. What would you have to do in order to get affiliates to push the heck out of your product? Really think about it.

Here’s my best advice. Think copy and paste. The fact is that most affiliates don’t want to think and they don’t want to work. 99% of all affiliates are lazy. They want what you want, which are results. Everything else is inconsequential to them. That’s why you need to think copy and paste.

What I mean by copy and paste is create your sales letter and swipe file in a way that is so unbelievably simple that an idiot could do it. When writing your copy and your swipe files and subject lines, keep in mind that your average affiliates will not change anything you’ve supplied for them to use. So, it’s up to you to create the best, most influential sales letter, swipe files and subject lines that you can. If an affiliate, remember most affiliates are lazy, sees your product and thinks they will have to change the swipe files or do the majority of selling the product on their end, without the help of your sales letter, they will quickly say, “Nope!” and move on.

Now you know the steps you need to take to quickly sell your products and services. So go do it!

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7 Reasons to Attract Affiliates and Make Money

7 Reasons to Attract Affiliates and Make Money

by Matt Bacak

 

Attracting affiliates is essential to promoting your products and services. For myself and most other product owners, we spend our time and energy focusing on creating a product so that we can then sit back and reap the benefits. Yes, you have to handle the customer support but an inexpensive sales force that is working tirelessly to promote your product handles everything else.

I really want you to get this. There are tens of thousands of affiliates out there right now, building email lists, driving tons of traffic and they are looking for something to promote. You pay these affiliates a commission and you keep the rest. What did you have to do for that money? Create a product and answer a couple of support questions. That’s it.

If that doesn’t compel you into action of creating a product RIGHT NOW, here are seven other reasons why you should attract affiliates.

1. Fast money.

2. Builds a hyper-responsive list.

3. Builds a list of buyers.

4. Gets you established and builds your brand. This is how a lot of very successful internet marketers get their start.

5. Become respected in your niche, whatever that niche is.

6. Builds long-lasting relationships. This is something you must put effort into because it is important to your success. When you develop these relationships with affiliates, they will promote for you continuously.

7. To become a legend or person of influence.

Now I hope that you’re getting excited about creating a product and attracting affiliates. The next step is attracting Super Affiliates. Super Affiliates will accelerate your cash flow. A Super Affiliate is an affiliate that can sell a huge volume of someone else’s product. These are the people you see at the top of the leaderboard on places like Warrior Forum. You MUST attract these people and develop RELATIONSHIPS with them because they are truly invaluable.

You’ve noticed I talk a lot about developing relationship with your affiliates. I want this idea to sink into your head so I’ll keep repeating it. Develop relationships with your affiliates. There are a lot of ways to do this and I’m sure you can think of several of your own without my help but here is just one idea that I think everyone should do.

Say thank you. Everyone likes to feel appreciated and valued. Take the time to acknowledge the people who promoted your product. They spent their time, their energy, and their resources not only to make money for themselves but to also make money for you. I’m sure their number one priority wasn’t making money for you but in the process of promoting, they made you a pretty penny. Didn’t they?

So say thank you. After the dust settles and the launch of your product is completed, maybe a couple of weeks later, sit down and go through your list of affiliates. Go and write a thank you message on their wall or in a private message. Don’t just say “Thanks!” and call it a day. Personalize it. Let them know you mean what you say and that you truly appreciate the hard work they put into it.

Trust me. It’s worth it.
 

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1 Biggest Mistake Internet Marketers Make

1 Biggest Mistake Internet Marketers Make

by Matt Bacak

 

I talk a lot about most internet marketers versus me. The reason I do this is because 99% of internet marketers are not on the same level. I’m not trying to boast, I want to make a point. 1% of internet marketers make A LOT of money and the rest might make a little money or none. There are several reasons for this, like not treating your internet marketing ventures as a business. Yet, there is one that I see consistently that I feel is the #1 mistake that people make that is hindering their chance at being at the top of the list.

The #1 mistake that people make is that they are NOT TESTING before launching or releasing an offer to affiliates. If you’ve ever listened to me at an event, on a webinar or read some of my articles, you may have had a feeling that this was coming. Not testing before launching or releasing an offer is completely detrimental to your success. Even if you make some money on your launch or offer, you are missing out on more money. This is a vital step that you should be doing EVERY DAY for EVERY aspect of your business. It’s truly that important.

As a kid, I used to play with G. I. Joe. I played war all the time. The reason I bring that up is because I still play war today but in a different sense. I battle in internet marketing. If you’ve got an army of affiliates, your goal is for them to go out there and make you money while you sit back on your butt and relax, right? The only way to do this is by supplying your affiliates with the best possible weapons, the best possible tools that they could possibly have. That’s why you test the emails, test the subject lines, test the body, and test the opens and clicks. That’s why you test the sales copy. Your goal is to get them the best possible weapons so they can get one shot, one kill.

Test, test, test. Test EVERYTHING. Not only do you test the emails, the subject lines, the body, the opens and clicks but test radicals. I’ve said this before so this shouldn’t be a new concept to you if you’re a follower of mine. A slight variation is not radically different. A variation isn’t going to give you clear results that show you which direction you should take. When you split test radically different things, you get radically different results. For example, if you’re testing your sales copy, two radically different pages would be a sales copy that is long and a sales copy that is short. Two radically different things. Just to reiterate, it’s not enough to test one portion of your launch or offer, you must test everything to ensure you’re getting the maximum results possible.

If you are not getting the results you want or if you want to play with big dogs and make a lot of money, you need to invest your time in split testing everything your consumers or list sees. It may seem time-consuming at first but in the long run, it is worth it. You will feel confident that you are making the most money you can and also, you will gain knowledge. After years of split testing, I have a better idea of what works and what doesn’t work. With that knowledge, I can make better decisions before I split test and rake in even more cash. If that’s not enough incentive to split test, I don’t know what is.

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One Important Tool to Success

One Important Tool to Success

by Matt Bacak

 

Successful Internet marketers do one thing that many newbies in this business do not. They keep track of their numbers. Keeping track of your numbers is essential to your accomplishing your goals and realizing your financial dreams. Why?

REASON ONE: Numbers don’t lie. (I’ve said this time and time again and will continue saying it until the day I die because it’s so very important to remember. Numbers give you indisputable data that enables you to make better choices to achieve success.)

REASON TWO: How do you know where you’re going or even how to get there if you don’t have a clear understanding of the fundamentals of your business? (Meaning, you cannot set clear goals for yourself if you are unaware of your past performance and current performance.)

REASON THREE: Knowing your numbers can help you determine where the leaks are in your business. If your numbers show a steady decline and you aren’t consistently growing, all you need to do is take a look at what your numbers are telling you. Are your subscribers low? Are your clicks low? What does your EPC look like? (For example, after taking a look at your numbers, you realize that your subscriber count is significantly lower than last week. Aha! There’s a leak you can plug up quickly by getting more traffic and consequentially getting more subscribers. Without your numbers, you may not have realized this was the issue causing your decrease in money.)

In my office and my business, I keep a visual representation of my numbers on display. I urge you to consider this as an option in your business as well because you should NEVER make decisions based on your gut; you should make decisions based on cold, hard facts and these numbers will tell you what to do. Some people aren’t whiteboard kind of people like me. If whiteboards don’t interest you, you can always use Google Spreadsheets (with your Gmail account), Excel Spreadsheets or even a three ring binder with regular notebook paper. It doesn’t matter your method of recording your numbers, it just matters that you do.

On my whiteboard, my preferred visual representation, I have three different sets of data recorded. First, I have a daily view that covers each day of the present week. So I have seven columns that correspond with Sunday through Saturday. From there, I have four rows. These rows are labeled subscribers, clicks, EPC and the amount of money made per day. Second, I have my data from last week consisting of average subscribers, average clicks and average EPC. Third, I have a month to date and year to date amount of money made.

Now, with this information, I can make a concrete goal for the current week and the upcoming week. The goal you should always be striving for is to beat your previous numbers every week. So if your subscribers were X last week, set a goal to increase your subscriber rate by a certain amount. If your clicks were X, set a goal to increase the amount of clicks to a certain number or by a certain percentage.

When creating your goals, be realistic. You will set yourself up for failure if your first goal is to make $10,000 next week when your previous average was $1,000. Set attainable goals that require hard work from you to achieve. Don’t be complacent. To prosper in this business and in any business, you must set goals and continue trying to do better than you did the day before and the only way to know where to go is by knowing where you currently are.

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Two Fundamental Rules in Successful Marketing

Two Fundamental Rules

in Successful Marketing

by Matt Bacak

 

My brother is an accountant but awhile back, he used to do my mailing for me. He has a very analytical mind and when he mailed for me, he only focused on the numbers. If you’ve read any of my previous articles, you know I’ve said this before- numbers don’t lie. Now my brother would mail the same email with the same subject line ten times in a row and tell me, “This is better than any emails we send or get. I’m going to keep mailing this.” I worried that I was looking like an idiot by mailing the same thing every day but he wasn’t concerned. He just kept saying, “I don’t care. Look at the numbers, they work.”

A lot of my clients starting out in the IM space, feel the same way I felt when Jason, my brother, was sending out the same emails every day. While your numbers are showing you that this offer is killing it, your mind is saying, what a second, I should be changing to something else. You start to panic. Right? I’m telling you this because I want you to know that I’ve felt the same way. It happens to all of us, especially people just starting out.

Here’s the thing: if an offer you’re mailing is continually getting you clicks, why would you stop mailing that offer? Those clicks are making you money. I’ve told the guy who mails for me now, if you catch a good offer, mail it until it drops below our average. When I say average, I’m talking about our average EPC. If you’re playing the game right, you’re keeping track of all these numbers so you know what your average EPC should be. So the rule you should always follow is based on your average EPC and the rule is if the current offer is above your average, keep mailing it; if it goes below your average, move on.

There are two important things I want you to consider from this article. You need to know when to mail and when to move on. Both can be difficult. On one hand, you need to be ruthless in sending out offers that work. Don’t stop because you feel like it. Stop when your list has had enough and your EPC drops below your average. On the other hand, you need to know when to move on and this can get tricky.

I currently have three different lists that I mail to. For each list, I am catering to a different set of people. For instance, one list is comprised of people interested in biz op offers. Recently, I had told my employee to mail out to that list my own offer, my WSO, that I came out with a couple weeks ago. He mailed once and then dropped it. I tried to get him to mail my offer again because of my pride- I knew it was a good offer. I had made a great product. The problem was and is that my WSO is a pure offer and it’s not suited for that type of list which is made up of people interested in biz op offers. I’ve talked about this before, it’s called crossing the line. The great news is that the guy who mails for me said no, he would not mail my offer again. He explained that every time he mails one of my offers, it doesn’t work. It was time to move on.

I want you to keep this in your mind when mailing. Don’t let your preconceptions and personal preferences get in the way of making a profit. I was thinking of my ego instead of the numbers. I think this holds true for a lot of people, especially those who create their own products. Even if you don’t create your own products, you may still get attached to a certain offer, for whatever reason. Don’t do it. Go back to your numbers and ask yourself – is this working or do I need to move on? Make your decision based on the facts.

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