Fail Fast Like Google’s Co-Founder: The First Step To Marketing

by Matt Bacak

Several years ago, my wife attended an event put together by none other than the all-mighty Google and a few other big name companies. One of the things she told me that really hit her hard was when the co-founder of Google said that one of the reasons they were so successful at Google was because they fail fast. This is a key in business, especially internet marketing. Fail fast because the faster you fail, the quicker you can get to making the big bucks. Another way to look at it and something I’ve always told my clients is, you don’t have to get it right. You just have to get it going. You can figure out what the right thing is as you go but if you don’t get started, you won’t get anywhere.

So what do I do when I notice what I’m doing isn’t working? What steps do I take to get myself back on track to making millions?

First things first. I always look at my numbers. I harp on this again and again because many people just don’t get it. If you don’t have numbers, you don’t have a business. If you aren’t looking at your numbers constantly, if you aren’t tracking your opt-ins, your sales, your traffic, you aren’t running a business. You’re playing with a hobby. So I look at my numbers. The numbers can tell me if my sales are down, where my traffic is going, where my traffic isn’t going, it will tell me all these things. When I look at my numbers, I can see exactly where I’m losing people and I can start plugging the holes.

Now once I start finding that I’m losing people in a certain area, I ask myself some more questions like when did my sales start decreasing? Is it the product that I’m selling or is it the execution of my sales technique? Am I being consistent? Consistency is an integral piece of maintaining customers and making sales. Your swipe files should be consistent with the product you are offering. Also, they should be consistent with you, your image and your overall business. The bottom line is are you being consistent with what you’re offering to your consumers and how you’re offering it to them?

One of the biggest mistakes I see new marketers making is that they aren’t connecting with their audience. A lot of marketing is about eliciting a certain emotional response within a prospective and exploiting that response to get the desired result, a sale. If you aren’t making an emotional connection with the reader of your email, you aren’t going to make a sale. You won’t establish trust and likability with them and in turn, you won’t get them to turn out their pockets for you. So to get that emotional response you’re looking for, you need to have a complete and detailed understanding of your target audience. Once you know exactly who you’re marketing to, you will know exactly what to say and how to say it to connect with them.

Your number one goal in internet marketing is probably to make money and that’s admirable. We all want to make money. But the fact is that your first goal as an internet marketer should be to seek out and fill the needs of your customers. By doing that, you will make money. By getting started today, taking one little step at a time, you can and will succeed. Like I said before, you don’t have to get it right, just get it going. Or in the words of Google, fail fast.


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