“Set your website apart from the crowd with this technology.”

Your sales letter sits in front of you. You marvel at the direct response marketing techniques you have used in the sales letter copy. You know that the sales letter copy should not be filled with fancy technology, but part of you wants to use cutting edge technology anyway. You understand that you have to […]

“Unleash the power of online video”

The Internet is a broadcast media that is a hybrid between print media, direct response, and audio and video. Technology over the last 20 years has become affordable and powerful for common users. In the old days technology was out of reach for most people. The technology was difficult to use, expensive, and cumbersome. Internet […]