The Internet is a broadcast media that is a hybrid between print media, direct response, and audio and video. Technology over the last 20 years has become affordable and powerful for common users. In the old days technology was out of reach for most people. The technology was difficult to use, expensive, and cumbersome. Internet businesses today are lucky in that they can use inexpensive, easy to use, quality audio and video on their website.
Let’s look at using video in your online business. Online video is so powerful that someday it could replace long sales letter copy. Using audio on the Internet has been used for many years. Video is a much more recent reality in the Internet business world.
New technology and broadband has made it possible to use video online. Video is effective because it is what most people are used to. Think about it. We are used to watching television. Video enables you to convey emotions and information at the same time. Video enables people to see and hear you. They will become more used to you and trust you.
Video enables you to communicate your message quickly. A traditional long sales letter, on the other hand, may take 15 minutes for the person to read. Video enables you to promote and show people how your product works in just a few minutes. Video works off of the infomercials that people are already used to watching on television.
Video can help your website visitors make a decision. The decisions can range from signing up for your opt-in list to buying one of your highest ticket products. Video can teach, touch, and build a relationship with your customers. You will snag more customers and earn more money using video.
Another example is the use of video testimonials. Customers will believe other customers more than they believe you. Video testimonials allow potential customers to see, hear, and believe current customers. You are much more likely to buy a product if you listen and see somebody talk about it than if you just read a printed sales letter.
Warmest regards,
Matt Bacak
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