“The Purpose of a Free Phone Consultation”

Let’s look at selling. Let’s say that you’ve created your sales letter page for your free CD offer. How should you sell your products besides using the sales letter page? The answer is that you get on the phone and talk with the customer. Wait, you think, that means I have to cold call? No, you are not cold calling because you are going to speak with customers that have already purchased something from you or that have spent shipping and handling to obtain one of your free CDs. Therefore, these leads already know about you and are not considered cold calls of people that you find out of the phone book.

Why not use cold calling? Cold calling doesn’t work very well because many people are skeptical when you call them out of the blue and they know nothing about you. Plus, your customers are pre-qualified leads and a pre-qualified lead is 100 times better than a nonqualified/cold call lead.

Tip: The more you’ve done to pre-qualify the lead, the easier it is to sell to them. If they have heard about you or your information before you give them your sales pitch on the phone then it is easier to achieve a sale.

So how can I pre-qualify a lead? Offer a free phone consultation when you sell the free CD. The CD is like the pre-qualification process.

In the free consultation you have two goals:
1. Make the sale. This consultation is great for high ticket items that are over $1,000.
2. Help them by providing valuable information about what you sell or are doing. For example, if your CD is about goal setting then help them out with goals.

What if they don’t want to buy during the call? What should I ask them? If they don’t want to buy then ask them if the call was at least worth their time. 99% of the time they say “yes” because you gave them pertinent information that helped them out. You’re not just selling too them, but giving them great information as well.

Whatever you sell, your product or service is considered a “widget” that is going to solve some want or need that the customer has. So you can apply this process to whatever you sell.

This is about the pain-pleasure principle. Everything we do is to either seek pleasure or avoid pain. You have to give examples of how your product will get them out their pain and into pleasure. That’s all you have to explain to them, not even the details.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“How to Create and Sell a Product – Part III”

So have you accomplished the first six steps to creating a product? If not then get off the couch and get started. After you have accomplished the first six steps you can pat yourself on the back. But guess what? You’re still not quite done. There are three steps left. Let’s look at the last three steps in the process of creating your product.

Step #7: Turn your audio content into written content. You can accomplish this quickly by outsourcing the job to a freelancer on Elance.com.

Step #8: Decide on how you are going to package your product. Are you creating a workbook? Are you creating a free CD? Are you creating a package of items?

Once you decide what type of free CD you are creating than you have to get a professional cover for it. The guy that creates awesome covers is Vaughn Davidson and he owns the website http://www.killercovers.com.

Make sure you get the following:
1. You need a CD cover.
2. You need a web representation of your CD.
3. You need a title of your CD.
4. You need a picture of a hand holding the CD.
5. You need the actual CD cover you can print on the CD make sure this is 300 dpi. 300 dpi is a quality graphic.

Step #9: Let’s put the process all together. You create a product. You write a sales Letter. You get a great cover for the CD. You connect to your shopping cart so you can collect money.

So what should you do now? Here’s your homework.

Complete these four tasks now!
1.) You need to create your powerful presentation using the million dollar blueprint platform formula.
2.) You need to create and edit the audio for your free one hour CD.
3.) You need to write Vaughn at Killercovers.com so he can create the CD cover for you.
4.) You get the CD created and sell with your sales letter!

Remember, the sooner you accomplish this homework, the sooner you will make money!

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

"Powerful Promoting Tip #14"

There is power in ezines.

It’s like fr.ee publicity.

And that publicity is out there
for the grabbing.

Read this article I wrote about the
“Power of Ezines” in todays Powerful
Promoting Tip.

C!ick here to receive this issue:

http://www.powerfulpromoter.com/cgi-bin/arp3/arp3-t.pl?l=30&c=112934

Warmest Regards,

Matt Bacak,
#1 Best Selling Author & Mentor
http://mattbacaksupport.com

www.powerfulpromoter.com

“How to Create a Product to Sell – Part II”

You’ve accomplished the first three steps by repurposing content, beginning with the end in mind, and filling out your order form. Congratulations! But you aren’t done yet. What are the next steps you need to take to create a product to sell?

Following are step #4 through step #6:

Step #4: Layout your product so you know what is going to be included and what it is going to look like. How can you do this? Try this exercise: Imagine that we’re sitting in a room and you have an hour to teach me about your subject. But before you begin, I’ll step out of the room for 20 minutes while you prepare. So write out the bullet points you want to cover during this preparation time. Then when I come back in the room you have an hour to present the bullet points.

Tip: Remember, you need to start off by telling them who you are and why they should listen to you.

Step #5: You need to have some kind of software to capture your audio. The cheapest, fastest, and easiest way is to have Sony Sound Forge Studio (Price: $70-$100). This program works very well and is user friendly. It is as easy to use as Microsoft Word. It let’s you edit it easily so if you goof up, you can edit out the mistakes.

You can also find free versions of audio software. Go on Google and Google “Audacity”. This is a free program that is similar to Sony Sound Forge. The only difference is that Audacity is in an .aud format which is not .mp3 or .wav format. So you’ll have to convert it by exporting it as an mp3 or .wav file.

You also need a microphone. Microphones range in price up to thousands of dollars. You can use a headset microphone for only $30. It is up to you. The important thing is to have a headset microphone so you can have your hands free. You also want a “USB” connection to your computer. You get a lot better sound if it is a USB port as opposed to the old fashioned microphone connection.

Tip: Check out www.internetaudioguy.com for these resources.

Step #6: Record your product’s audio or video portions. Sometimes your products are video tapes of your events or giving tours through your office. Or if you are demonstrating an exercise then a video is necessary.

Do you want to demonstrate things on your computer? Then great software to use is Camtasia Studio which lets you capture what is on your computer and narrate while you are doing it. It has great tutorials to help you out.

Tip: You can get these resources at www.techsmith.com for $400.

When recording audio, record chapter by chapter. Don’t try to have the entire book in one audio file.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“How to Create a Product to Sell – Part I”

Did you know that offering a free CD can earn you a great deal of money? You offer this free CD to your customers for only the cost of shipping and handling. With this free CD offer you can also offer a free bonus session with you on the phone. Wait, you say, why should I give all this away for free? The purpose of the free bonus phone session is to sell higher ticket items to your customer. Therefore, it is well worth it.

How do I create this free CD? What content should I put on it? The good news is that you can put whatever you want on your free CD. Just make sure that it gives pertinent information that your customer would value. You can create free CDs for everything from eBooks to home study courses to online marketing.

How do you get the content for your CDs? Use the content you use from presentations, what you talk about on the phone and teleseminar calls from your million dollar platform.

Why can you use this information? You can and should use this same information in the free CD because people will feel like they have heard it before and thus believe it more.

Tip: You can give this free CD to your sales force to train them how to sell your stuff.

Where do you get the information for the free CD? The content is created from the million dollar platform formula. You should have your million dollar platform scripted out already. If not, get started on it now!

So now how do you create the actual CD and product you are trying to sell on it?
Many people think creating a CD or a product is very hard when in fact it is easy. You don’t need thousands of dollars or a fancy sound studio. You don’t have to create or write the content yourself. It is easier then you think.

Following are the first three steps to product creation which help get you started:
Step #1: You need to be able to repurpose content. For example, take content that you have already created and use it for multiple purposes. This is the key to success online. This also lets people feel that they have heard the information before and believe you even more.

Step #2: Begin with the end in mind. What is the big ticket item going to be? What would you sell at the end? For example, are you going to sell coaching or a home study course? You need to know where you want to go and have end goals.

Step #3: Fill out your order form for the product. It is a lot easier to create something when you have the order form already developed. So create the order form before you create your CD.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“The Art of Up Selling”

Are you searching for ways to earn more money from the very same customer? Essentially, are you looking to up sell a customer to higher ticket items? You accomplish this is a variety of ways. For example, you can sell to them one-on-one on the phone after they have purchased a product.

The entire process begins by driving traffic to your squeeze page. Once they sign up on your squeeze page then you send them to a free CD page. If they purchase the free CD then you give them a bonus for a free consultation. Make sure that they see the bonus offer on the free CD page.

If you want to maximize your profit then you need to get on the phone with every person that buys. It will greatly increase your sales conversion if you do. If you don’t want to call everybody then you can call just the people that respond to the bonus for a free consultation.

You should also send information with the free CD that lets customers sign up for the consultation. Give them the options of fax, email, and/or website address that will let them sign up for the free bonus consultation session.

This one-on-one phone call is also called a free bonus strategy session or consultation. You give them pertinent information, but also sell them on higher ticket items. This is a very effective way to earn more money from the very same customer. You will earn more money partly because you have a qualified lead and partly because you speak with them directly on the phone. This is a very powerful combination.

Another option to selling one-on-one on the phone is to sell one to many through email. Basically, you send an email to all the people that bought your free CD. (They paid the shipping and handling only to get the free CD.) The people that bought your free CD are better quality leads than the people that just signed up on the squeeze page. So this email sent to the free CD customers will give you a better chance of selling higher ticket items.

So use the phone and email. There are several opportunities to earn more cash from the same customers.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“The Secret Selling Sauce Recipe”

Selling. It is the key to making money. You have to be able to sell and close. You can’t just give away your content. You have to convert list subscribers into buyers. How can you sell to your list? There are two main methods of selling: You can work alone or you can build a sales team. It depends on your preference, resources, and goals.

No matter which method you choose, they are both going to revolve around one-on-one sales calls. I’m here to let you know the recipe of the secret selling sauce and how to make it happen.

Basically, you want to drive traffic to a squeeze page. At this squeeze page the subscribers will then be sent to a free CD page. Once they buy the free CD by sending only the amount for shipping and handling, it’s your turn to swoop and sell one-on-one. How do you do this? You get them on the phone and sell to them one-on-one.

Note: While on the phone you can sell to one-on-one or one too many.

Let’s look at selling one-on-one. You can accomplish this by getting on the phone with each person that buys. The phone call can be considered a free bonus for purchasing your product. For example, you can offer a free phone strategy session or consultation.

Once they buy the product you will have your scheduler schedule the phone call. You have them book an appointment. The purpose and outcome of a call is to get the customer to purchase or invest in a higher ticket item.

You can do all of this yourself or outsource it to other people. For example, you can have a sales team person get on the phone one-on-one and up sell to each person when they talk to them on the phone. These people can work from all over the country or you can have in-house sales team.

Why have a scheduler and a sales person? Why can’t the sales person schedule the calls? It is important to know that you might hear a lot of “no’s” when you try to schedule appointments. These no’s can bring down the enthusiasm of the sales person. Therefore, have a scheduler deal with the no’s and have the sales person only deal with actual appointments.

Get started on setting up appointments for this free bonus session. You would be surprised at how much you can up sell to these qualified leads.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Follow these pointers for a $100,000 Call”

You have heard the hype about earning a great profit on teleseminars. You aren’t sure if this hype is true. But I’m here to tell you that it is. I’ve made $100,000 from just one teleseminar. I’ll show you how you can do that yourself. It’s not difficult if you know what you are doing.

When you set up your teleseminar call you need to make sure that you have done the following things: This is the process in a nutshell.

1. Set up enough phone lines. Get the number and pin code for the call right away so you can give it to potential call attendees.

2. Book a guest speaker or speak yourself. Just make sure that whoever speaks can sell and close.

3. Send two emails and a voice broadcast about the call.

During the call:
1. Provide valuable content.

2. Know what types of people are on all the call.

3. Be able to sell and close.

4. When you are on the phone let them know that if they want to buy something they can buy it through a voicemail system.

Why direct them to a voicemail system instead of a website at this point? They are more likely to order by phone then by email mainly because they are already on the phone and might not have access to a computer in the time frame that you give them. You’ll have an increase in conversion if you send people to buy through voicemail box at this point.

You can get a voicemail box at http://www.freedomvoice.com.
You’ll get an 800 or 888 number.

After the call:
1. When the call is totally done, send them an email. In the email, say that the call was great tonight. Direct them to a website where they can buy the product.

Why use a website at this point? They are already on the computer reading the email so it will be easier for them to go to a website than to pick up a phone and order. Plus, they may not have a phone near them. Sending them to a website increases the response on the follow up.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“5 Tips to a $100,000 Teleseminar”

You’ve set up the phone lines and booked a guest to speak on your teleseminar. Think you’re now ready to make a run for $100,000 teleseminar? Read these tips to figure out if you are ready or if there is still more work to do.

Tip #1: Send out the right number of emails at the right time. Let’s say that you are going to have a teleseminar on Thursday at 9pm. You should send out at least two emails about the teleseminar.

Send the first email on Tuesday at 11am which will let people know about the call. This email will also drive people to the squeeze page announcing the call. Once they sign up on this squeeze page they should sent an email that gives them the telephone number and pin code for the call.

Send the second email on the day of the call. In this case you would send the email on Thursday at 11am. This email will contain instructions about how to get on the call.

The best times to send out emails are 11am and 3pm. Use the time zones that you live in.

Tip #2: Make sure you do the following during the teleseminar.
– Use the million dollar blueprint formula as a script.
– If you are going to have somebody else to talk on the call, don’t bring somebody that doesn’t know how to sell. You have to know how to sell to make $100,000 on the call.
– When you are looking for somebody to talk on your call you need to find somebody that can also close. Basically, they need to be a great platform speaker.

Tip #3: How do you know if the person you want to talk on your call knows how to sell?
If they know the numbers then they are most likely a great seller. For example, they may say “If you give me 100 people on the call then I’ll convert 21% who buy”. If they hesitate and don’t know numbers then they might not be good salesman.

Your job is to get as many people on the call. Their job is to make sure to get as many people to buy. You help each other. You have to work together. Remember, the seller should have a great presentation and take care of his clients.

Tip #4: Always collect the money. Don’t let somebody else collect the money because you won’t have control about when you get it. You collect the money and pay the salesperson within 30 days.

Tip #5: Make a 50/50 split with the seller. And make sure that they sell something that is worth over $1,000. Don’t sell small products. With a higher ticket product you’ll make MUCH more with fewer items sold. So know somebody that knows how to sell big ticket items.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

"Powerful Promoting Tip # 13"

If you are seeking a new hosting company
let me give you some words of wisdom because
I have been through a few.

One company even went belly up in the middle
of the night giving me any notice at all.

If you are, then you’ll love this
Powerful Promoting Tip.

C!ick here to receive this issue:

http://www.powerfulpromoter.com/cgi-bin/arp3/arp3-t.pl?l=29&c=112934

This site will give you some insites on
how to pick a hosting company, but you
must go here right now to find out:

http://www.powerfulpromoter.com/cgi-bin/arp3/arp3-t.pl?l=29&c=112934

Warmest Regards,

Matt Bacak,
#1 Best Selling Author & Mentor
http://mattbacaksupport.com