You’ve accomplished the first three steps by repurposing content, beginning with the end in mind, and filling out your order form. Congratulations! But you aren’t done yet. What are the next steps you need to take to create a product to sell?

Following are step #4 through step #6:

Step #4: Layout your product so you know what is going to be included and what it is going to look like. How can you do this? Try this exercise: Imagine that we’re sitting in a room and you have an hour to teach me about your subject. But before you begin, I’ll step out of the room for 20 minutes while you prepare. So write out the bullet points you want to cover during this preparation time. Then when I come back in the room you have an hour to present the bullet points.

Tip: Remember, you need to start off by telling them who you are and why they should listen to you.

Step #5: You need to have some kind of software to capture your audio. The cheapest, fastest, and easiest way is to have Sony Sound Forge Studio (Price: $70-$100). This program works very well and is user friendly. It is as easy to use as Microsoft Word. It let’s you edit it easily so if you goof up, you can edit out the mistakes.

You can also find free versions of audio software. Go on Google and Google “Audacity”. This is a free program that is similar to Sony Sound Forge. The only difference is that Audacity is in an .aud format which is not .mp3 or .wav format. So you’ll have to convert it by exporting it as an mp3 or .wav file.

You also need a microphone. Microphones range in price up to thousands of dollars. You can use a headset microphone for only $30. It is up to you. The important thing is to have a headset microphone so you can have your hands free. You also want a “USB” connection to your computer. You get a lot better sound if it is a USB port as opposed to the old fashioned microphone connection.

Tip: Check out www.internetaudioguy.com for these resources.

Step #6: Record your product’s audio or video portions. Sometimes your products are video tapes of your events or giving tours through your office. Or if you are demonstrating an exercise then a video is necessary.

Do you want to demonstrate things on your computer? Then great software to use is Camtasia Studio which lets you capture what is on your computer and narrate while you are doing it. It has great tutorials to help you out.

Tip: You can get these resources at www.techsmith.com for $400.

When recording audio, record chapter by chapter. Don’t try to have the entire book in one audio file.

Warmest regards,

Matt Bacak

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