What are sales letters?
A sales letter is a sales pitch in printed form. Why are sales pages so long? It’s simple, a long sales letter works! When you write a sales letter you have to think of all the objections in advance. There may be several objections that have to be clarified. This is one of the main reasons why sales letters are long.

Secret Copywriting Tip: People want to believe you. When they come to your website, they want to believe what you have to say. Why else are people going to your website? The copywriting hype has drawn them in. They secretly hope that the hype is true.

What should a sales letter look like? What type of copy do you need? Following is a list of the 15 elements of a sales letter.

1. Pre-Head.
You target potential customers. You need to get their attention.

2. Headline
Don’t forget your headline. It is very important. Headlines are full of hype because they need to get people to take time to read the rest of the sales letter.

3. Deck copy.
The deck copy should have darker colored text. The deck copy is not part of the body of the sales letter. The deck is a about a paragraph long.

4. Sales letter body.
This consists of the body text of the sales letter. It is several paragraphs, if not pages, of text.

5. Subheads.
The subheads make the sales letter easy to read. The subheads enable readers to skip around and look for the section of the sales letter they are most interested in. The subheads give a roadmap for the sales letter.

6. The lead.
The lead defines the audience of the sales letter and can be presented in many ways such as a story or bulleted list.

7. Rapport.
Let your readers know that you can solve their problems because you understand them.

8. Credibility.
Explain why people should listen to you.

9. Bullets.
Give brief description of the benefits of your products and services.

10. Testimonials.
This gives proof that you are not a scam.

11. Value justification.
Give the value of the offer through demonstrating its benefits.

12. Risk reversal.
Give a money back guarantee.

13. Bonuses.
Give free bonuses that are related to your product.

14. Offer and the call to action.
Show your readers how to buy your product or service.

15. The P.S..
Reiterate your offer and call to action in your P.S.

Warmest regards,

Matt Bacak

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