The Amazing Power of Using Negative Triggers

by Matt Bacak Recently, I did a webinar with a good friend of mine, Michael Hauge. Michael’s the go-to guy for creating compelling stories having worked with top screenwriters, Hollywood A-list actors and the like to craft blockbuster hits year after year. Using persuasive stories in your copy gives you a huge advantage over your […]

5 Marketing Lessons From A Reluctant Lemonade Salesman

by Matt Bacak School just started back here in Georgia. The day before it started, my kids decided they wanted to do a lemonade stand. I told them before I would help them, they had to make a sign, find all the stuff to make the stand including a chair for me to sit in […]

7 Tips For Mastering Facebook

by Matt Bacak Let’s face facts. Facebook reports that there are over 1.28 BILLION monthly active Facebook users. That’s an insane number that should get you excited. And if you’re not using Facebook to your advantage, you’re wasting a precious resource. These following tips can help you on your way to mastering Facebook. Tip #1: […]

4 Strategies I Learned From Oreo’s Super Bowl Tweet

by Matt Bacak If you aren’t familiar with the story of Oreo’s famous Super Bowl tweet, let me give a quick rundown of what happened. The date was February 3, 2013. The teams were the Ravens and the 49ers. I can’t remember how the Super Bowl ended or even any of the few funny commercials […]

Pissing Off Your Subscribers: A How-To Guide

Pissing Off Your Subscribers: A How-To Guide by Matt Bacak   I’ve been an internet marketer since 1999. Throughout the years, I’ve learned how to make my subscribers happy by learning first what pisses them off. I didn’t learn this information from a guru. I didn’t buy this information from a friend. I earned this […]

5 Essential Skills Every Internet Marketer Should Learn

5 Essential Skills Every Internet Marketer Should Learn by Matt Bacak   My main focus as an internet marketer is building my list. Day in and day out, I’m focusing on getting more subscribers, getting more clicks and building a list of buyers. Over many years of email marketing, I’ve learned what it takes to […]

7 Myths About Mobile Marketing

7 Myths About Mobile Marketing   By Matt Bacak The fact is, more and more people are using their mobile devices to surf the web, check their emails, play on Facebook, view content, etc. than ever before. The goal of any internet marketer is to be as widely available as possible and if you’re following […]

7 Tips To Success No Matter Your Industry

7 Tips To Success No Matter Your Industry By Matt Bacak   I recently held a 2 day event at my country club for some clients. I started out the weekend by sharing 47 tips I’ve learned from experience to be successful and in this article, I’d like to share some of the highlights of […]

5 Essential Reputation Management Habits

5 Essential Reputation Management Habits  By Matt Bacak Reputation management means managing or controlling your online reputation, i.e. how you are seen by the public on the web. When you search for your name or company name on a search engine, what results pop up? Are the negative or positive? Just because you find negative […]

Why A Disorganized List Can Kill Your Profits

Why A Disorganized List Can Kill Your Profits   by Matt Bacak   Email marketing is my main source of income. That might surprise a lot of people that I make most of my money by sending out emails to a list of subscribers when most people are struggling just to make a little extra […]