Build a Strong Opt-In Page and Sales Page For Better Returns

Build a Strong Opt-In Page and Sales Page For Better Returns
By Matt Bacak

So, the question remains, is the conventional wisdom of having a short squeeze page first, then re-directing your visitors to a long sales page, being replaced these days by the pop-up? Basically, are visitors simply going straight to a long sales page because some web site owners are occasionally using a pop-up to capture the name and email address of their visitor? Is this happening more and more lately? Actually, I think it’s actually opposite. Although you do see this on some websites, there is a reason why you’re seeing it. But for the record, short squeeze pages are not being replaced by simple these pop-up opt-ins leading to longs sales pages. The short squeeze page is still very, very widely used in online marketing because it works.

Short squeeze pages are especially prevalent in the internet marketing world. And these same squeeze pages do in turn lead to the longer sales page. However, now what more people are doing is actually driving people to a squeeze page first and then getting their visitors to opt-in. Once their visitors opt-in to their list, web owners are then driving them to a long sales letter page. I’m seeing that more and more now than ever.

Having a squeeze page first and then directing them to a long sales letter is definitely not being replaced. The reason some people think this is happening is because they are actually already on the person’s list. So, if you are already on the list, web site owners are not going to drive you back to their squeeze pages. Since they’ve already got you on their list, they’ll typically just send you new offers to have you opt-in through a simple pop-up box on their sales page. They don’t want to lose you by continuously sending you offer where you have to read a new opt-in page. They don’t want you to feel as though they are being sold to. Nor do they want to overwork you. They don’t want you to have to give them your information again and again for fear of losing you as a subscriber. The first initial contact will usually be the only one where you’ll have the small squeeze page.

If you are giving your list multiple offers, consider using the simple pop-up window as well. This will keep your current subscribers happy while also helping you maintain a loyal following.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?Build-a-Strong-Opt-In-Page-and-Sales-Page-For-Better-Returns&id=3327345

Why Matt Bacak Believes List Building is The Most Crucial Aspect of Starting a Business

By far, list building is THE number one thing you should absolutely make sure you do when you start an online business. Why? These people are interested in the value that you offer them, so they are much more likely to buy. Studies have proven that the majority of people will not purchase the first time they see an offer; repetition is the key, and by emailing your list of subscribers valuable and useful information, they are much more likely to purchase what you offer – especially if you have built their trust in you, and proven that you are honest and reliable.

Not Just Any List
Building a list means that the people on your list are targeted, they are interested in your offer. How do I know this? They get to your opt-in list by reading the articles you write, from your blog – through content. They are attracted by what you present to them, or they wouldn’t give you their information! Even if list building sounds intimidating, you need to do it. Over time, you will become more confident in your efforts. If your emails don’t produce the results you are looking for, then it’s time to do some testing and tweaking.

People will visit your website or blog, but chances are if you don’t collect their information you will never have another chance to put your offer in front of them. List building is the foundation of a successful online marketing career! Without a list, don’t expect amazing results. If you are serious about creating a business of your own that thrives, build a list of targeted subscribers. It is a process that takes time, but once you have a list of hundreds or thousands you will absolutely reap the benefits of your efforts! Ready for the REAL dirt on internet marketing? Contact Matt Bacak!

Tips With No Money, But Quick Income

Tips With No Money, But Quick Income
By Matt Bacak

I’ve said in the past that I made my first million being a promoter and affiliate marketer. So the question is, are these methods still a viable way to make money online when you are starting with a limited budget? Well, with all the information products out there teaching you how to become an affiliate, you may begin to think that the market is already oversaturated. The truth of the matter is these methods work time and time again. They have stood the course of time and will continue to work in the future.

However, I don’t care if you’re an affiliate or you’re creating your own info product, it’s very important to have your own list. This is the only way to really make a lot of money, period. For me, I still make lots of money sending out emails selling affiliate stuff because I have built a list. You too have got to start building your list or nothing else will work.

So, the first course of action is to set up a squeeze page and then start driving traffic to it. My recommendation with no money is to specifically start writing articles, getting articles out there and driving them back to your squeeze page. After they opt-in to your page, what you want to do is have them land on your affiliate link, on a page that you know converts. This will get you used to mailing out things and looking at other people’s copy. The best way to do this is whatever niche you’re going to get into, find the people out there that have taught people out there. See what they’re emailing and promoting and then see if they have an affiliate program so you can promote the same stuff that they’re promoting. That’s going to be one of your best bets to start making things happen.

Why become an affiliate? Simply because you don’t have to put the time into create a particular product. If you were building a product from scratch, you would have to spend significant time working out all the details. Becoming an affiliate first, allows you to learn what does and does not work. It also allows you to see what other people are doing. You could utilize what they’re doing, how they’re writing their emails and everything else for the future when you create your product, to give you some ideas. Plus you can find out which things are making you the most money and kind of get inside that niche or area so you can make more money. Typically, when you sell someone else’s product, you’re only going to make about 50%. So, you can make money quickly. But also remember, you’re losing out on a lot of the money, too. Therefore, when you do see what works, produce your own product. When you’re selling your own product, you keep 100% of the money.

Once you learn how different affiliate programs work, it’s a lot easier to learn how to create your own affiliates because you’re going to understand who’s got crappy affiliate programs, what things that you like that other people are doing that could help you. You will start to understand the mind of affiliate marketers and know what they need. You’ll also understand what an affiliate manager needs so that when you produce your own product, you see from both sides of the fence. You’re experience in affiliate marketing will eventually pay off. So, go out there now and just start making things happen!

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?Tips-With-No-Money,-But-Quick-Income&id=3327273

What You Need to Know About Tracking Script on Your Website

What You Need to Know About Tracking Script on Your Website
By Matt Bacak

I’m sure you’ve heard it before. Tracking and testing your website is essential to growing a solid business. But the question still remains for many website owners, how exactly is it done? Is it possible to put a form of tracking code or script on a website? It is very possible and fairly simple to do as long as you use an easy tracking software program. There are many good ones on the market, but I’ll share a good one that I use that tracks everything I need to build a budding empire.

Basically you can put tracking codes on any or all of your sites. Let me explain how it’s done. Let’s say you’re tracking your sales, tracking clicks or tracking conversions or whatever it is you want to test. Using a tracking software program like HyperTracker is an excellent choice. They give you everything you need including the exact instructions you’ll need to effectively track and test. They’re going to give you a script you put on the pages of your website that you want to track the exact results for. But they also help you with placement. You’ll be told exactly where to place the script to enable the tracking software to work or shall I say become activated on your site. It’s very straightforward and simple to use if you follow the step by step instructions.

If you’re a bit tight for cash, there is also a free option which is Google Analytics. If you’re using something like Google Analytics, it will guide you through the entire process. However, Hyper Tracker is what I use and it’s been incredibly helpful in allowing me to identify weaknesses in my business so that I can improve it. My website conversions have increased and continue to increase as I continue to use the software to test and track various elements of my business.

You’ll notice when you use the different software that it’s going to give you different information or be able to track different things for you. Just follow what they say. So if they tell you to put the tracking code or script on the landing page or after the thank you page after your visitors buy, then you’ll be able to track exact results almost instantly. If it says to put the code on the main page, then the thank you page, then do that. Whatever you’re using just follow the instructions exactly and you’re sure to find the results you’ve been looking for. You’ll be able to improve your conversions and your profits!

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?What-You-Need-to-Know-About-Tracking-Script-on-Your-Website&id=3327248

Matt Bacak’s Tips On Creating An Effective Email Campaign

How do you start and run an effective email campaign? This is one of the most important things you can do to build your income and you need to do it the right way. Sending your list a bunch of spam or useless information will insure that they unsubscribe quickly, and you could get in a little hot water yourself. When you have a sizeable list, you always want to send them valuable and useful information – not junk that means nothing to them. How you build and direct your list has everything to do with your effectiveness as an online marketer.

Using Software to Manage your Mailings
Listrak is a great piece of software for any size email list, but it is quite costly, while it is worth every penny if you already make a good income online, iContact is a another option that isn’t as costly. You want to make sure that your emails get delivered, so be sure to go with a reputable service. This is another area where newbies often make mistakes when it comes to the email campaigns – they fail to put an offer inside! They may be afraid they will scare their clients off, or look too sales oriented. Build your list and teach them what to expect. They know what you are about, and they EXPECT offers from you!

Writing the Right Stuff
Some other areas we need to hit upon when it comes to your email campaigns are subject lines and content. The most important thing you can do is create attention grabbing subject lines, something that compels your recipients to open! Once they get to the real meat of your mail, make sure you are offering them valuable information, and lead them to the link to your product or service. This is where checking stats comes in handy – if your list isn’t clicking, it’s time to tweak the message! Test, test and re-test until you get results. Find this information useful? Contact Matt Bacak for even more great strategies (that WORK.)

How to Get People to Attend Your Seminar – Part Two

How to Get People to Attend Your Seminar – Part Two
By Matt Bacak

In part 1, we spoke about how to find people to attend your event. But in today’s article I want to discuss the key thing you need, in order to have a credible event that will make people want to attend.

I do recommend you create an opt-in page for your event. You’ll be able to capture people interested in your offer so that you can email them again in the future with other offers. But more importantly, you’ll also need to create a sales page showcasing your event. Setting up a sales letter page on your website specifically designed to sell the event is extremely important. But you’ll also need to test you letter. Continuously performing split testing will help you get the highest conversion rate and the most amount of attendees to your event. If you’re not doing any split testing on the pages and seeing what you can do to get an increase in the conversion of the amount of people signing up, you’re losing not only potential attendees, but you’re also losing money and the credibility you could potentially gain by running this event.

Now, once you get people signed up, there’s even a biggest thing you’ll need to focus on. Now it’s not about just getting people signed up, but also what can you do to get them to stick? What’s your stick campaign? What are you going to do to keep them coming and actually making the decision to attend your event? Are you going to mail them a reminder? Will you mail to them after they sign up by sending them a real message via physical mail, saying something like; “Just to let you know, here’s the details of the event that you’re coming to…” How are you going to connect with them if they do decide to attend? Are you going to create an email campaign? These are the questions you need to ask and answer for yourself. Somehow you’re going to have to get them to stick in order to make things happen from there. Being pro-active is the key to creating a successful event.

There are also places out there on the internet that you can use that have a list of events. These event locations allow you to showcase your event on their website. Now you’re not going to get a lot of people from them, but you’re going to get a few. But still, the more places you can advertise your event the better.

However, the biggest thing is going to be that you’ve got to get access to people that have got lists and get them to mail out to their lists telling them about your event. And if you have a list, you’ve got to pound the crap out of your lists to get them there. Basically, it’s your job, especially being a seminar promoter, to do whatever it takes to get people to attend. If you don’t it reflects very poorly on you.

So, if you don’t know people to contact, first contact the speakers. Then the next thing you do after the speakers is to go and find people in your local area who have lists that you can leverage. If it’s a business event, the Chamber of Commerce is an excellent place to go. Find people and places that have a large down line of people locally that can put people in your seats. Whoever’s got a list, that’s who you want to go.

As long as you’re proactive and think outside the box, you should be able to find good sources of potential traffic whether locally or online that you could use to get attendees to your event. Taking action, as I always say, is the key factor in your success. Good luck!

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?How-to-Get-People-to-Attend-Your-Seminar—Part-Two&id=3327243

How to Get People to Attend Your Seminar

How to Get People to Attend Your Seminar
By Matt Bacak

Having a seminar at a local venue is an excellent way to gain credibility in your niche. But if you’re not yet a huge recognized expert in your market, but want to hold a seminar at a local hotel or venue, how do you get people to attend your event? Although you’ll have some well known speakers attending you’re still new to the game of seminar management. So, how do you ensure you get enough people to attend?

Well, if you’ve got for example a limited time like let’s say four weeks to put on an event, you’ve got to really hustle and get things moving quickly in terms of your planning. One of the basic things you’ll need to examine is do you already have a list of buyers? If you do, that’s great! You have people that you can communicate with and they’re easily accessible to you. That’s a bonus! If this is the case, the first thing you can do with your existing list is to send them an email right away about your event. After all, you have enough time. Four weeks is plenty because a lot of people do wait until the last minute to buy anyway, especially when it comes to seminars.

So, with this list you immediately need to create a postcard campaign specifically designed to get people to sign up for your seminar. While you’re doing that, what you want to do is basically use multiple mediums and media outlets to get the word out about your event. For example, use a postcard and email campaign promotion. Make sure that you get a calendar to schedule all of your promotions. For example, if you know your postcard’s going to hit on a certain day, maybe you want to wait a day or two later and then email out to get them to sign up. Warm your list up to the event to get some anxiety going. So if you get a postcard out this week, it might hit by the end of the week. That means on Monday you want to make sure you mail them on Tuesday of next week. That means you’re three weeks away from the event, but still have enough time to make things happen from there.

The other thing you could do, if you already have your own list is to send out a voice broadcast of your event.

Now let’s assume that you don’t have a list and are looking for people to attend your event. Here are some things you could do. Although I don’t like this method, it can work quite nicely. If you’ve got speakers that are speaking at your event, you could ask them to tell their list about the event. You could say something like; “Hey, listen, it would be awesome for you to let your list know about this event…” Now, don’t force them to do it, but just casually make the suggestion to them. Personally, I think its ridiculous when people do this but if you’re crunched for time and don’t have a huge following yet, this method can work quite well. Once they do mail out to their list that would help to get attendees to attend since they already have a loyal following.

The bottom line is you’ve got to have a list or you’ve got to have somebody that has a list to be able to mail. So one way or another, you’ve got to get that information out there to let people know about your event.

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?How-to-Get-People-to-Attend-Your-Seminar&id=3327229

Matt Bacak Explains Why Article Marketing is Key to Online Success

Every successful online marketer has a list of prospective clients, and article marketing is crucial to building your list. By writing articles, you lead the reader to your opt-in page, where you collect their name and email address by offering a free report or other service that is perceived as valuable to your visitor. Writing articles also helps you become known as an expert, and is an invaluable tool in your marketing arsenal. If you can’t write them yourself, outsource the work. It’s really that important!

Names translate into Numbers
Article marketing is one of the most commonly used strategies online. Even the biggest guru’s you have heard of use it, though most of them outsource this type of work because it is time consuming. Writing good articles insures that your reader will be compelled by what you have to say, and are likely to read the entire article through to your author resource box, where you link to your opt-in page. Gathering names and emails of targeted prospects is essential to building an online business that will supply you with an income for years!

Give as good as you Get
Getting back to basics is crucial to being successful online, especially for newbies. The more content you write through blogs and articles that add value, the bigger your list grows! Provide your readers with real, honest value and you will have customers that believe in you and trust you. Success online really gets back to the core foundation – there are no secrets to making money online, except that you must be willing to work hard and focus. Building a targeted opt-in email list should be a top priority when you decide to start an online business, and article marketing is the best way to do it! Learn all you need to know to get started in your online venture with Matt Bacak’s Dirt.

How to Cash in on Holiday Traffic Before Christmas

I’ve got to admit this time of year
makes me *tingle* with excitement…

Why? Well for one reason that should get
you on the edge of your seat right now…

This holiday season, in the online space alone,
consumers are estimated to spend a whopping…

**** $44.7 BILLION dollars ****

The sheer amount of buying traffic that’s whizzing
around the net right NOW is enough to put us ALL in
the “black” – regardless of your niche,
experience, or level of success so far.

Now, before I say another word
I want to clarify something…

If you were thinking that the $44.7 BILLION
dollars being spent right now, as we speak is
for retail store owners, think again…

I know the idea of holiday spending brings to
mind a bunch of suburban moms fighting tooth and
nail over the last “Tickle Me Elmo” – but
remember, that $44.7 figure is **online ONLY**

==> http://promotingtips.com/HolidayTraffic

And if you think you can’t harness that incredible wave
of targeted traffic into a nice whopping holiday bonus
for yourself…then hey, you’re probably right,
and you should probably stop reading, and get back
to the old inbox.

Now, for everyone who knows they can nab a flood of
those card holding shopping spree minded customers
for themselves, keep reading…

The key to cashing in this holiday season is in
harnessing that unprecedented flood of traffic,
and using the spending crazed momentum of
the holidays to fill your paypal account with…

**** Cold Hard Cash ****

Now, with all that said, keep reading, because I’m
about to let you in on a private teleseminar where
you’ll be getting some cutting edge holiday traffic
tactics so marketers like you can tap into the secret
undercurrent of hungry, buying traffic this year.

==> http://promotingtips.com/HolidayTraffic

(and did I mention these traffic strategies are 100% free!)

Tips on Training Your List

Tips on Training Your List
By Matt Bacak

Before you begin sending out emails to your list you need to think about how often you want to send out emails. Once or twice a day is fine. Send out broadcasts along with your offers for added effect. And for those new people joining your list, they’ll gain access to the broadcasts as well as your regular autoresponder sequence. Adding variety to your communications with your list is a huge advantage. It keeps your list engaged and interested in what you have to say so always remember to diversify now and again.

Another thing you need to remember is to never underestimate the power of good content. Make sure that your autoresponder sequence is set up specifically to give out informative content. Is it going to be a possibility that somebody’s going to get two emails in one day, one content email and one sales email? The answer is yes. But this should not concern you simply because they’re on your list so that you can make money. That’s the perspective from your end. But also the reason they’re on your list is to get information from you. So, it’s really a win-win situation for both of you.

But the question remains, what happens after the actual autoresponder sequence? However many days your sequence is set to run for, that’s the length of time it will run. If you set it up with 30 messages to run daily then it will end in a month. If you set it to run every 2 days with the same number of messages, then your sequence will finish much sooner.

Basically, what happens after you’ve set up your autoresponder sequence of messages, there will be a time where you’ll need to add more content to extend the life of your messages. So, what’s a good strategy for finding new content?

Well, this is what I do:

I take my articles then I throw them inside my autoresponder sequence. If you already have articles written, you can use those as your email messages to your list. You can run your sequence once daily, twice daily or every other day. Choose whatever timeframe you like. I just pick a number. It doesn’t really matter. But using that initial sequence does matter. However, everything else after that doesn’t matter.

You can send out however many you choose to but you need to realize that you have to train your list upfront to expect informative emails from you on a regular basis. You want to present your business in front of them on a consistent basis so that you’re at the forefront – in front of your competition. As previously mentioned, you want to supply valuable information, build a trustworthy relationship and keep your business in the minds of your subscribers so that they continue to stick by you.

Don’t forget you want sales and the only way to make sales are to market to your list as often as possible while giving them informative content. If you follow these steps, your business is sure to show some “phat” results! Good luck!

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?Tips-on-Training-Your-List&id=3320569

« Previous
1
…
47
48
49
50
51
…
213
Next »

MattBacak.com

Marketing Online Since 1999