How do you start and run an effective email campaign?  This is one of the most important things you can do to build your income and you need to do it the right way.  Sending your list a bunch of spam or useless information will insure that they unsubscribe quickly, and you could get in a little hot water yourself.  When you have a sizeable list, you always want to send them valuable and useful information – not junk that means nothing to them.  How you build and direct your list has everything to do with your effectiveness as an online marketer.

Using Software to Manage your Mailings
Listrak is a great piece of software for any size email list, but it is quite costly, while it is worth every penny if you already make a good income online, iContact is a another option that isn’t as costly.  You want to make sure that your emails get delivered, so be sure to go with a reputable service.  This is another area where newbies often make mistakes when it comes to the email campaigns – they fail to put an offer inside!  They may be afraid they will scare their clients off, or look too sales oriented.  Build your list and teach them what to expect.  They know what you are about, and they EXPECT offers from you!

Writing the Right Stuff
Some other areas we need to hit upon when it comes to your email campaigns are subject lines and content.  The most important thing you can do is create attention grabbing subject lines, something that compels your recipients to open!  Once they get to the real meat of your mail, make sure you are offering them valuable information, and lead them to the link to your product or service.  This is where checking stats comes in handy – if your list isn’t clicking, it’s time to tweak the message!  Test, test and re-test until you get results.  Find this information useful?  Contact Matt Bacak for even more great strategies (that WORK.)