How to Research Keywords

Fri, Mar 2, 2012

Articles

 

How to Research Keywords

 

By: Matt Bacak

Keyword research is one of the most important aspects of any online campaign. This is because keywords have a direct influence on the type of traffic a website will receive and therefore the level of profitability. That being said, the following are the main things to consider when looking into how to research keywords.

1.     Use long tail keywords

 Most guides about how to research keywords say that you should use keywords with more than three words. This is because single keywords tend to be generic and thus don’t convert into sales. They are also very competitive because companies and marketers with large budgets bid very highly for them. Also, most people on the internet do not use single words when searching for something. Long tail keywords are therefore more specific and have less competition which means that they are cheaper and convert better.

2.     Use specialized keywords

 When looking into how to research keywords, you’ll find that it is better to use keywords that best describe the product or service being marketed. This will allow you to get high quality traffic for your product. For instance, if you are selling a laptop computer, use keywords like ‘used Acer laptop in New York’. Specialized terms like this will allow you to prevent people looking for new computers, people from other countries and the like. This therefore means that the likelihood of making a sale increases with these types of keywords. Guides on how to research keywords also suggest using these specialized terms on niche sites for SEO purposes.

3.     Use popular keywords

Using popular terms is one of the most important pointers of how to research keywords. You have to find out what terms people are using to find the kind of product or service you are marketing. Forming a list of these popular terms and incorporating them into your online campaign and website will put you on the fast track to online success. All guides on how to research keywords concur on the fact that the best place to find these popular terms is by using online keyword research tools. Some of them include:

  • Word tracker
  • Keyword discovery
  • Google keyword research tool
  • Google trends
  • Overture keyword selector

Each of these keyword research tools has their own method of finding popular keywords. Others also have unique features like uncovering competitors’ keywords, looking for relevant domains etc.

4.     Use mildly competitive terms

 After finding popular, specialized and long tail keywords, you should drop those that are highly competitive. Competitive keywords mean that there are many other marketers using them causing them to be very expensive. You will therefore not be able to effectively compete with companies that have large advertising budgets. You should also avoid using keywords that have very low ranking. Find a way to get high front page ranking for a relevant keyword without having to result to paying more for them.

In a nutshell, guides on how to do keyword research all show that this is the most time consuming and important aspect of internet marketing. It should be taken seriously by anyone that wants to build lasting campaigns.

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This post was written by:

- who has written 2052 posts on Internet Marketing with Matt Bacak.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak's FREE online newsletter to find out how to do exactly that – Go here: www.PromotingTips.com

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  • Brendanbmkt

    Great post Matt! I am always looking for new ways to research keywords and will be taking this on board. Thank you.
    http://www.warriorforumsearch.info

  • Butchf6

    Hi Matt,

    Please share your thoughts about the difference between using broad search and using exact search in terms of finding keywords. I would also like to know if you have noticed Google increasing the showing of local results (not necessarily Places pages, just local in general) even when you don’t put in a Geo-Local keyword in your search phrase. Do you think Google is basing more of their results on IP address? Or is the AI doing its own “thinking” depending on what is being searched for?

    Thanks!