If you are going to be a featured expert in a publication, milk it like there’s no tomorrow. I had a student who told me he was going to be featured in Men’s Fitness Top 100 Trainers. Now that is huge! So the strategy I told him to follow was to first write a press […]
“The Power of Portable Viral Marketing”
The key to a thriving marketing system is to find the right message and send it to the right target audience. Essentially you have to have the right voice in the right market at the right time. You can find the right voice and right message by asking your audience about what they want. Run […]
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