When writing the subject lines for your emails, there are some essential steps to ensure your emails get opened, are not marked as spam and convert well.

There are definitely some no-no’s to look out for when writing subject lines for emails. Some words are more prone than others to get identified by the spam filters. For example the word “free” brings up a red flag with the spam filters. Actually, over abusing the word “free” and other words like “guarantee”, “promoting”, “Viagra” can really draw negative attention to your emails. So, you should stay away from these particular words.

There are a lot of words out there that you have to be very cautious about. You may also want to do a quick search on the internet to see exactly which words are most likely to get you on the spam filters. Now, for me, if I’m going to say “free”, I’m just going to say “free”. I probably should change it on my emails and not use the word “free”. But I know that if people do read it, it’s going to be more likely for them to react, so sometimes I give up the deliverability to get the better reaction from the email.

However, a definite no-no for your email campaigns is to capitalize every single word. Now, other people might do this, but I would suggest you don’t because it is as if you’re screaming at your reader. You want to create the best relationship with them and screaming is not the way to do it.

Another definite no-no is using a subject line that is not going to capture somebody’s attention. The biggest thing you want to do with a subject line is make your reader curious and eager to know what it is you’re talking about. You want to have a strong subject line so that your reader thinks: “What the heck is behind this?” “What do I need to know?”

A lot of times if you see me using certain subject lines again and again and again, there’s a reason for that. It’s because it probably got me a great response and my readers opened up the email because the wording of my subject line drew them in. If your email conversion rate is high, that means you’re doing something right. Your copy is strong and you understand how to make your audience curious with your compelling subject lines. However, never make your headlines too long as it won’t all be seen by the person opening your email. It has to be fairly short and get straight to the point. Remember, in order to get your reader to open your email they need so see your headline. If it’s long and cut off that’s no way to get a high open rate and most likely that will also annoy your reader.

As long as you keep these things in mind when writing your email subject lines, you should find you’ll have some good success with the results. Good luck! Those are some things to really think about.

Warmest regards,

Matt Bacak

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What should you make sure you include in emails to ensure they don’t get picked up by the spam filters, besides an unsubscribe link?

Communicating with your list is essential in building your business. But if you don’t follow some concrete rules, it can kill your business.

Here’s some advice when sending your emails:

When sending emails out to your list you need to make sure that you have, in all your emails, not only an unsubscribe link but also an address and a phone number of who to contact. You also want to be careful on the wording you use to communicate with your list. However, lately a lot of times I really don’t care, although I’d really like to, I don’t really go and check my first spam checker before I send it out. This is not a good habit.

I suggest you do a spam check before you send out your emails. Sometimes I get lazy, but this is no excuse, I should do it. I had one email recently that got picked up pretty bad by the spam filters and I was aware of that, I knew it was going to happen before I did it. Well, actually, I should’ve known. Then as soon as I noticed it, I regretted not doing a spam check prior to sending it out. There are reasons for these rules and they should be followed. Always get into the habit of doing a spam check to ensure you make the most out of your list.

The debate between what words to use and what words or grammar not to use is forever ongoing, but there are software programs out there that can help you in this regard.

Another thing you should definitely do is keep your emails short, sweet and to the point. Use text and then have your readers click on links, go to a page, and get all the information off of that page. That’s going to be a better way to do it because for one, you are training your list to make take action, but also what’s going to happen is it’s going to get through the spam filters even better. It’s not really rocket science but any simple tweaks can be effective none the less.

Also, be very careful when using HTMLs. Know which colors to use that convert well. Read headlines have been proven to convert well. You also need to make sure you have clean code if you’re going to do that. If you are using code be very, very careful because you don’t want to have FrontPage stuff in there. The spam filters don’t like it for some reason.

As long as you keep your emails clean, use the right colors and words to make your list take action (not spam words like free), you’ll most likely see some excellent results in your lists response rate. Make these simple changes to ensure your emails are a success.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Testimonials are always something I recommend you using to encourage people to make a decision. Whether that decision is to buy product or to join your mailing list, testimonials will help you to convert your visitors.

So, the question is in which form are they most effective? Is one better than another?

Well, I hate to answer these questions this way, but you really have to think about testing. You’ve got to test it to figure out what’s going to work better for you. Now, I know everybody hates that answer and I hate it too, but testing is essential to running any business. You want to make sure you’re not wasting your money or losing money because of a poorly converting site.

Should you only use text testimonials on your squeeze page?

Again, I would test. One thing you want to look at on your squeeze page is does it make sense? Is it going to take away from everything else that’s on your page? Is it going to take away from your headline? So you want to make sure you think about those kinds of things. Now, a lot of people do put testimonials on their squeeze pages. However, if you do this you need to know the proper placement on the page because you can have them in the wrong place which will really hurt your response and conversion rate.

Should you use audio testimonials?

Audio testimonials work great on sales pages. This works well for me. However, on squeeze pages, I typically don’t use testimonials. I quite honestly don’t think I really have ever put video and audio testimonials on squeeze pages.

Which testimonials give you the best conversion ratios?

That’s worth testing – text, audio or video. I really wish I could give you real answers, but I’ve never really personally tested my video testimonials versus my audio testimonials or my text testimonials. I’ve never really split tested any of those. So I’m sorry, but you’re just going to have to test it for yourself.

Again, testing and tracking your marketing results are essential to running a successful website business. Whether you add a new headline, change colors, move your opt-in box – whatever it is that you are doing on your website needs to be tested. You want to make sure your conversion rate is the highest number possible. So, if you decide you want to try audio, video or text testimonials on your website you need to see what converts best with your audience.

Testimonials are a definite must for sales pages but I don’t think they are as necessary on squeeze pages. But if you have a new marketing strategy in mind why not test a testimonial on your squeeze page, you may be surprised by the results!

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

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Realistically speaking I still don’t know what the purpose of a blog is. I haven’t figured it out yet. However, the reality is that it’s not going to bring you any cash. It’s going to make you a little bit of money but it’s not going to be all that much.

But you should understand the real purpose of having a blog. Blogs are made to drive traffic to your main website. What I do with a blog is I always drive all my traffic back to a squeeze page so I can capture my visitor’s information. I use it for list building. I could make a lot of money from a list and from those individuals that are opting-in. You’re building your list so that you can sell to these people again and again so getting traffic generated from a blog is essential. It’s one of the best strategies a website owner can use to have the search engines flag their site as a quality one. If you’re adding quality content to a blog and linking daily to your main site that tells the search engines that your site is important. That constant activity draws in traffic and search loyalty.

Overall, here’s what I see as being the purpose of a blog… It’s not one of the first sites that I personally put up, although it is good to have a blog because once you have a couple of blogs out there that are getting a high ranking, you get a lot of visits and a lot of people reading your blog. Also, you can syndicate your information to anybody that’s signed up for your RSS feeds to get your information out there even further. That’s a cool thing.

Another good thing about blogs is they get picked up by the search engines a lot faster than pretty much anything else. Therefore, you can put a link to yourself from your blog to your other websites to help pull them up higher in the search engines. It’s a really good way for driving people onto your list back to the blog. You’re training people to click on links to go back to your page. You’re also going to get more of your messages through the spam filters because you’re going to send a short email with a link to your blog to have people read information.

You need to remember that when people land on your blog, they should get great information. However, you’re also going to have places for them to click and order some of your products or services along the side of your blog. So, there are actually multiple purposes for having a blog.

I’d suggest putting good quality articles on your blog. So, if you’re sending out an email today, any link will lead to your blog article. I’d suggest doing this daily. Submit two articles today and the same for the following day. Submit two articles and one email, then both articles and the one email (with email link) will lead to your blog. So, that’s Matt’s lazy way of doing it. While you’re doing this you’re still giving great content and information to those visiting your site. Blogs are an excellent way to generate traffic and build your list.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

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Setting up a squeeze page is relatively simple, but like everything else you won’t be squeezing anyone unless you figure out a way to drive traffic to your squeeze page aka opt-in page.

I’ll share my experience to let you know what has worked well for me…

The first thing I would do when I set up a squeeze page is I would run Google AdWords to it first and nothing else. I would just run my ad to get prospects. Next what I usually do is go buy some links, but other than that, I wouldn’t do anything else. Then once I got everything up and working and start seeing results I would go ahead to do some other marketing in order to grow my list.

Here are some other great sites I use to increase those opting into my squeeze page:

You can buy links from places like LinkAdage.com or Ebay.com. This will give you back links to your site which the search engines like. Getting links from high trafficked quality sites like these are favoured upon by the search engines. So why do I submit to these first? Well, because all I have to do is get my credit card out and it’s fairly simple to set up. Then it’s done, and I don’t have to think or do anything else. The rest of the process is going to take thinking and submitting, and that’s when you focus on doing press releases and articles. The more you advertise who you are and what you do, the more hits you are going to get. So, like I always say, do as many of these things as possible. Try to write an article a day if you can and post it to your blog as well. Blogs are a great way to generate traffic to your site.

From an ease perspective, running Adwords, buying links and sending out press releases are all simple things you can do.

For press releases I just go to PRWeb and I’m done. I highly recommend you also use PRWeb.com as this is one of the top press release sites that has a huge following. The articles are going to take the most amount of time. Now, in the long run, which one’s going to be most important for me? By far it’s the articles.

However, I have to be honest, getting up high in the search engines, to me, really doesn’t mean anything. It’s going to be harder work because there’s a lot of other things you need to do. Generating traffic by using these simple strategies is just one of those things I just do to have fun because the majority of my traffic does not come from my high placements in the search engines. Where most of my people and the results come from is the traffic that I buy.

If you have the budget to purchase your traffic I highly recommend it. It’s a great way to get highly targeted willing-to-buy customers who will most likely be loyal to you for years to come.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com