Subject Lines for Emails

When writing the subject lines for your emails, there are some essential steps to ensure your emails get opened, are not marked as spam and convert well.

There are definitely some no-no’s to look out for when writing subject lines for emails. Some words are more prone than others to get identified by the spam filters. For example the word “free” brings up a red flag with the spam filters. Actually, over abusing the word “free” and other words like “guarantee”, “promoting”, “Viagra” can really draw negative attention to your emails. So, you should stay away from these particular words.

There are a lot of words out there that you have to be very cautious about. You may also want to do a quick search on the internet to see exactly which words are most likely to get you on the spam filters. Now, for me, if I’m going to say “free”, I’m just going to say “free”. I probably should change it on my emails and not use the word “free”. But I know that if people do read it, it’s going to be more likely for them to react, so sometimes I give up the deliverability to get the better reaction from the email.

However, a definite no-no for your email campaigns is to capitalize every single word. Now, other people might do this, but I would suggest you don’t because it is as if you’re screaming at your reader. You want to create the best relationship with them and screaming is not the way to do it.

Another definite no-no is using a subject line that is not going to capture somebody’s attention. The biggest thing you want to do with a subject line is make your reader curious and eager to know what it is you’re talking about. You want to have a strong subject line so that your reader thinks: “What the heck is behind this?” “What do I need to know?”

A lot of times if you see me using certain subject lines again and again and again, there’s a reason for that. It’s because it probably got me a great response and my readers opened up the email because the wording of my subject line drew them in. If your email conversion rate is high, that means you’re doing something right. Your copy is strong and you understand how to make your audience curious with your compelling subject lines. However, never make your headlines too long as it won’t all be seen by the person opening your email. It has to be fairly short and get straight to the point. Remember, in order to get your reader to open your email they need so see your headline. If it’s long and cut off that’s no way to get a high open rate and most likely that will also annoy your reader.

As long as you keep these things in mind when writing your email subject lines, you should find you’ll have some good success with the results. Good luck! Those are some things to really think about.

Warmest regards,

Matt Bacak

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