Realistically speaking I still don’t know what the purpose of a blog is. I haven’t figured it out yet. However, the reality is that it’s not going to bring you any cash. It’s going to make you a little bit of money but it’s not going to be all that much.

But you should understand the real purpose of having a blog. Blogs are made to drive traffic to your main website. What I do with a blog is I always drive all my traffic back to a squeeze page so I can capture my visitor’s information. I use it for list building. I could make a lot of money from a list and from those individuals that are opting-in. You’re building your list so that you can sell to these people again and again so getting traffic generated from a blog is essential. It’s one of the best strategies a website owner can use to have the search engines flag their site as a quality one. If you’re adding quality content to a blog and linking daily to your main site that tells the search engines that your site is important. That constant activity draws in traffic and search loyalty.

Overall, here’s what I see as being the purpose of a blog… It’s not one of the first sites that I personally put up, although it is good to have a blog because once you have a couple of blogs out there that are getting a high ranking, you get a lot of visits and a lot of people reading your blog. Also, you can syndicate your information to anybody that’s signed up for your RSS feeds to get your information out there even further. That’s a cool thing.

Another good thing about blogs is they get picked up by the search engines a lot faster than pretty much anything else. Therefore, you can put a link to yourself from your blog to your other websites to help pull them up higher in the search engines. It’s a really good way for driving people onto your list back to the blog. You’re training people to click on links to go back to your page. You’re also going to get more of your messages through the spam filters because you’re going to send a short email with a link to your blog to have people read information.

You need to remember that when people land on your blog, they should get great information. However, you’re also going to have places for them to click and order some of your products or services along the side of your blog. So, there are actually multiple purposes for having a blog.

I’d suggest putting good quality articles on your blog. So, if you’re sending out an email today, any link will lead to your blog article. I’d suggest doing this daily. Submit two articles today and the same for the following day. Submit two articles and one email, then both articles and the one email (with email link) will lead to your blog. So, that’s Matt’s lazy way of doing it. While you’re doing this you’re still giving great content and information to those visiting your site. Blogs are an excellent way to generate traffic and build your list.

Warmest regards,

Matt Bacak

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