The Best Sales Letter Structure


The Best Sales Letter Structure

The Best Sales Letter Structure
By Matt Bacak

The proper sales letter structure can make or break your campaign. However, many people have no clue how to write or structure their sales letters. So, in this article I am going to give an example of how I structure my sales letters to help those who may be having some difficulty.

The flow typically, that I use on all my sales letters starts off with a headline, sub-headline, salutation, and an opening paragraph. A lot of times my opening paragraph’s really short. If this is the case, I then throw in some credibility, that is, what gives me the right to tell my prospect about the product or service that I’m offering them. I back this up with facts.

Next, I toss in some testimonials, followed by bullets. A lot of times you’ll see check marks with a short benefit-driven sentence. Usually I do five to seven bullets. These amounts of bullets have been proven to improve response rates.

After all of that, I might have some more testimonials, offer some free bonuses, have a money back guarantee, list the price and finally, presenting the payment information. Sometimes I have a warning, and then a close. Basically the close will tell them exactly what I want them to do at the very moment they read my letter. That’s my call-to-action. I direct them with clear instructions so that there is no room for them to not take out their wallets. I don’t really beat around the bush. I say, “Here’s what you need to do.” And sometimes I’ve been even bold enough to say, “Folks, here’s what I want you to do right now. I want you to put your hand on your wallet or grab your purse and pull out your credit card. Then, see that link below? I want you to click on it and then fill in your information and put it right here.” Then I have the postscript. So that’s the way that I lay out my sales letters. It’s worked very well for me over the years and can for you too if you structure your letter the same way.

One thing I’d like to emphasize is that I usually start off my sales letters with a really short sentence because I don’t want to scare people away. I don’t mention the price until further down in the sales letter because I want to give the readers as much information as possible so that they can make an educated decision. You don’t want to rush them to judgement too soon. Firmly give them all the benefits they will receive by owning your product and show them that there is absolutely no risk because of the money-back guarantee. Then list the price.

If you offer any bonuses you will want to make sure that it is absolutely clear what those bonuses are. You might want to also emphasize them by putting a check or a check box next to each bonus offer and by all means list the total value of those bonuses. The value listings will actually place more value on your offer. Don’t forget to also place your free bonuses before your money back guarantee and the price. This structure has been proven to work not only for myself but may other online businesses selling online. Follow this and you too could see great results!

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com.

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What You Need to Know About Picking the Best Affiliate Software


What You Need to Know About Picking the Best Affiliate Software

What You Need to Know About Picking the Best Affiliate Software
By Matt Bacak

Producing your own product is one of the best ways to make a good amount of money online – especially if you have a team of people rooting for you. This team referred to as affiliates can leverage all of your hard work by selling your product for you for a share of the revenue.

So, what do you need to start your own affiliate program? You need to manage your affiliate program with a good software program. One of the best ways to do it is to use an all-in-one software package called 1ShoppingCart. When you scroll down, you’ll see the 30-day free trial offer.

The best part about it is you don’t even to need to enter any credit card details in order to access the software and get started. So, if you visit my website you’ll see an area called shopping cart which is actually called KickStartCart. However, not to confuse you but it’s the same software. KickstartCart is basically the same thing as 1ShoppingCart. It’s just a version of 1ShoppingCart, but it’s really the same exact thing. It also uses the same support. There’s nothing different except for the name. So you’ll want to consider getting that software if you are seriously considering managing your own affiliate program. 1Shopping Cart not only makes it easy for you through it’s easy step-by-step instructions, but if you stumble along the way, support is easily accessible and always happy to help you.

If you’re unsure about it, it’s really an easy choice since you have the 30-day free trial and can test it out to ensure it meets your needs. So there is no initial investment or risk on your part. By using the software, you’ll quickly be able to have affiliates lined up and promoting your products in no time. 1ShoppingCart is not a complicated software that’s why it’s become so popular with online affiliates. Best of all, there is no software to download so if you’re travelling anywhere in the world or are away from your office for any extended period of time, since it’s web-based you can login and access your stats easily. You’ll be able to automate your process and keep in contact with your customers. That’s the best way to run your business and succeed at it!

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

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http://EzineArticles.com/?What-You-Need-to-Know-About-Picking-the-Best-Affiliate-Software&id=3248469


Fed up with Internet Marketing? Here’s a better way

I just put up a video about
the super-easy strategy that
I taught my 12 year old.

Now she’s getting 1-3 sales a day.

If you have never made a sale
online then you defiantly NEED
to get your hands on this and
watch this video RIGHT Now.

http://www.firstsaleonline.com

Because, it’s as easy as 1-2-3

Jeez-o-man, if she can do it.

The great thing is you really need no
experience or technical skills at all.

(That’s exactly why I showed her this)

Go here and watch this Right Now:

http://www.firstsaleonline.com

Best Regards,

Matt Bacak

Many Products, Much Confusion – Part 2


Many Products, Much Confusion – Part 2

Many Products, Much Confusion – Part 2
By Matt Bacak

In the last article I spoke about removing the “noise” of online marketing and addressed the concerns many people have of feeling the need to buy everything new that’s being offered to them in the world of online marketing. How do we avoid making the mistake of purchasing too many products and not taking the steps to use the methods given to us to properly build our business? Perhaps there is a secret to making money online.

The question remains, how can you be more successful online without feeling the need to purchase every product being offered to you?

Well, you need to start making decisions and choose one person to follow and model yourself after. Then, after you do that, pick another person off the shelf and say, “Okay, now I’ve got this business model up. Now I’m going to go to one of these other guys and figure out how I can use their model to build my business.” I just bought somebody else’s stuff the other day. I’ve got it on my shelf. I’m not looking at it right now, but I know later on down the road I’m going to pull it out and study it. I’m going to use it when I need it. So what I say is take everything off your shelf and say to yourself; “Today I’m going to follow this guru’s business model.” And then take the steps and actually begin to follow their model. That’s going to be the best thing for you to do because it will empower you to start building your business.

Next, what you want to do is you’ll need to find out how to do specific steps along the way i.e., setting up a sales page, mini-site, autoresponder sequence, upsell etc. Once you have those things set up, then you’ll need to take the next step. The key is to get something up and running as soon as possible. Nothing happens without taking action. Put everything else out of your mind and stay focused on the task at hand. You don’t even have to pay attention to them. You don’t want to overwhelm yourself. You’ve got to just follow what your guru “mentor” is doing in order to begin to make money. So, you’ve got to follow one model first before you can succeed online. Follow it exactly, step by step. Do exactly what they’re doing and make it happen!

So, to recap you need to just pick one guru, follow their model. Then once you have their model figured out, you need to get the various tasks which make up that unique model done. Once you do that, then you can go and dive into other programs to find more information. You’ve got to get things set up first in order to move forward. If you don’t have your opt-in page or you don’t have a hosting account and a URL, buy it. Go find a domain, get a hosting account and get that up as soon as possible.

The reason all these gurus are big and are able to sell you the things they sold you is because you’re on their list. So, you also want to start building your list so you can sell stuff like they’ve sold to you. Once you have that, then you’re going to follow their model to build your own following. That will help you succeed online with a solid foundation that you can build upon in the future.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?Many-Products,-Much-Confusion—Part-2&id=3240986


Many Products, Much Confusion-Part One


Many Products, Much Confusion

Many Products, Much Confusion
By Matt Bacak

Many of you out there may be in the position where you have purchased several products from several different internet marketing gurus and have not really used any of the methods in any of the programs to make any money. In the meantime, you continue to read more and more sales letters about other products that sound fantastic and continue maxing out your credit instead of merely applying what you have learned. Why do you continue to buy more and more products? Why are you continuously reading sales letter after sales letter with the belief that the product being sold to you is the next best thing that you can’t do without? Well,it is usually because you get into a habit of over analyzing something and become mentally paralyzed.

A confused mind has a hard time making a decision. Also, if you are on a tight budget, you are faced with the additional burden of having to get it right the first time. You have no breathing room to make mistakes. In the markets they called that “scared money”. When a person gambles with money that they can ill afford to lose, they end up making poor decisions based on fear.

I have bought multiple programs myself from many gurus over the years because even though I’ve made lots of money online, I still have the desire to keep learning new stuff so I can continue to stay on top of things. Have I made mistakes in the past? Of course I have. I am no different than you. However, success comes to those who can make clear and informed decisions not based upon fear. I did by taking that first step many years ago. I didn’t know everything then and I don’t know everything now, but I am successful.

The only way to bypass all of the fluff and noise online is to only focus on one guru who you know has made a success of themselves online with their products and information. If they understand marketing and know how to sell online, why not follow what they do! Purchase their products, see how they market to you and follow those same strategies with your own audience. This will not only make you sell more, but by following their marketing methods you’ll better align yourself with your list and build stronger relationships – thus creating more traffic and a more successful business.

Stay tuned for part two of this article series. I’m going to discuss how you can become more successful online.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?Many-Products,-Much-Confusion&id=3240970


What’s a Successful Niche Marketing Strategy Look Like?

Developing the right niche marketing strategy can be the deciding factor if you are successful with your marketing campaign or if it is a dud. Before you can even develop a successful niche marketing strategy, you must know what exactly a niche is and what niche you are trying to appeal to.

What’s Your Niche?

A niche market is basically a group of people who have something in common, be it where they live or an interest or concern of theirs. For example people looking for wedding dresses are a niche market just as much as people who are living are trying to deal with panic attacks. There are so many niches out there and there are so many that have not even been touched yet.

A successful niche marketing strategy needs to be tightly focused on the niche market and their needs or concerns. If you are looking at the wedding dress niche, then you need to find out what your demographic is, what the average price they are willing spend, what’s the latest information or trends with wedding dresses, and how you can best serve their needs.

What’s the Best Niche Strategy?

Finding the best niche marketing strategy takes time, research, and testing. This is where some Internet marketers give up when they find that their strategy is unsuccessful. Let me tell you, not every niche you choose is going to be successful no matter how great your strategy is and not every niche is going to require the same strategy.

How to Get the Most Up-to-Date Niche Marketing Information

If you want to learn more about developing a successful niche marketing strategy, then attend Matt Bacak’s seminar on surviving the these tough economic times and still making money over  your competition online. Matt along with Mark Joyner will teach what you need to know to arm yourself with the knowledge and tools to survive the tough times.

How Social Bookmarking Can Help Your Online Business


How Social Bookmarking Can Help Your Online Business

How Social Bookmarking Can Help Your Online Business
By Matt Bacak

Social bookmarking has become a web phenomenon over the past few years. It seems as though everyone and their mom is doing it. Celebrities are doing it and they’re getting a lot of attention from it. They are sharing the news of their newest movie or simply attracting attention to themselves simply because their career needs a bit of a boost. Whatever the reason, the are not the only web savvy people noticing the amount of coverage they can get by using social bookmarking. Thousands of online businesses are doing it. So what is it?

Well, let me explain social bookmarking so that it’s easily comprehensible for those of you that don’t know exactly what it is. I’ll then explain exactly how it can help gain more exposure for your website. Now, just imagine, you go to a website and you want to bookmark it on your computer. So, you want to basically save it to your favorites. On your browser, a lot of times it’ll have a thing called Bookmarks or Favorites, which will allow you to save your favorite websites so that you can reference them again at a later date. However, when you do that, only you or whoever is using your computer will be able to see what websites you’ve saved inside of your favorites.

Well, just imagine having a page on the internet where you can go and save your favorite sites so that you can always easily go back and refer to them. Wouldn’t that be convenient? You’d be able to access this site from anywhere in the world! Basically, that’s kind of how social bookmarking works. So, instead of saving it on your browser – on Internet Explorer or Firefox Mozilla, you’re saving it to the internet. This will allow anyone to be able to see what websites you have saved and that are of interest to you. This is a bonus as it allows like-minded people to meet and network who share the same interests.

So, the question remains, how does it help your website? Well, basically how it can help you is that it allows you to rank higher in the search engines. And as you may or may not know, one of the best ways to get high up in the search engines is to basically have links pointing to your site. However, you don’t want to have just any link; you want to have links from authority sites or from sites that Google is searching all the time. Most social bookmarking sites are very well-trafficked, therefore when you do that, you’re getting a link back to your website and it’s helping pull it up higher in the search engines. So really in a nutshell, that’s how it can help you.

If you’re not already using social bookmarking you should really consider it. It’s a great way to stay organized but also leverage those efforts to make your existing website gain more exposure.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com.

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?How-Social-Bookmarking-Can-Help-Your-Online-Business&id=3223384


Congrats – another sale

Imagine how it would feel if you
just made your first sale online.

I mean how would that change your
whole entire focus realizing that you
can finally make money online.

“In the next 5 minute…You’ll
Discover The strategy I Taught My
Daughter to Make Her First Sale
Online in Less Than 24 Hours…”

Go here right now and watch this:

http://www.firstsaleonline.com

This secret money getting method is
your shortcut to success – It’s the only
way I know how anyone can make sales in
the shortest amount of time…

…Faster Than Anything I’ve Ever Seen!

But, there is a problem.

The problem is that I’m only revealing
this strategy to 500 people. So you better
hurry and watch this video RIGHT NOW:

http://www.firstsaleonline.com

Make sure you use each of the simple
secrets, and you might not be able to
keep up with the amount of sales you’ll
have flooding into your email box.

Go Here -> http://www.firstsaleonline.com

It’s really simple. That’s the crazy
thing. Even my Grandma could do it.

Best Regards,

Matt Bacak

How to Make Money with Matt Bacak’s Article Marketing Strategy

Developing an awesome article marketing strategy can be the key to making money from Internet marketing. There are some marketers that swear by article marketing and Matt Bacak is definitely one of them. Article marketing is a process that takes time but is well worth the effort and time.

Article Marketing Gets You Rankings

There are several benefits from article marketing. Article marketing can provide you with quality backlinks to your website, which helps you to rank higher for your desired keywords. When you rank higher for your desired keywords, which means more people are going to click on your site than a site that is below yours.

Think back to the last time you searched for something online.  How many pages did you go into the results? Maybe 2 or 3 at the most, since that is the average. A good article marketing strategy can have your website landing on the first page for search engine results for your desired keywords.Aqua Run 56

Sign Up for More Internet Marketing Secrets

If you want to learn what article marketing strategy has worked so well for Matt Bacak, then you can contact Matt Bacak or check out his Internet Marketing Dirt newsletter. The newsletter will let you in on some secrets of the Internet marketing world including perfecting an article marketing strategy to make you the most money.

If you are interested in other money making strategies for Internet marketing besides article marketing, then check out Matt Bacak’s seminar that he is hosting along with Mark Joyner called Survival Tactics for Tough Times. You will learn a wealth of knowledge about how you can survive and thrive as an Internet marketer during this tough recession we are going through. If you are serious about making money and staying ahead of your competition, then this seminar is a must-see for you.

Setting Up Your Squeeze Page


Setting Up Your Squeeze Page

Setting Up Your Squeeze Page
By Matt Bacak

If you have decided to become an affiliate promoting any product, you need to make sure that you have a squeeze page for each product you are trying to sell. It is extremely important to use your squeeze page to capture your visitors’ information. It’s best to do this by giving away a free offer for them to download something before sending them off to the company website that you’re an affiliate for. However, there are some rules for putting them together.

If you want to become an affiliate for anyone’s products, you should always ensure that you’re going to drive traffic to your own webpage first rather than just driving traffic to somebody’s else’s affiliate link/program. The last thing you want is for them to have access to all of the people that you helped drive to their site. You need to make it beneficial to you too. So, having your own page and capturing the names of those individuals visiting your website is essential to having a lasting business. This will allow you to sell to those same visitors again in the future.

Now, how do you make them happen? How do you put your squeeze page together?

Well, the first thing is, you’ve got to put together your squeeze page. One of the quickest and easiest ways to put together a squeeze page is by hiring somebody that specializes in doing squeeze pages. One of the best places to go is Webmaster4hire. I’ve been using him for years and he does an excellent job. I’d recommend him again and again simply because he is that good. If you explain everything you need, it’ll be done just right. Webmaster4hire is one of the best investments I’ve ever made in my business.

You’ll not only need to have an aesthetically pleasing squeeze page to send your visitors to, but you’ll also require special autoresponder software that manages your list. This will allow you to send important information, messages and offers to your list any time of day. The autoresponder program that I recommend is Autoresponse Plus. This is my recommendation but you can use any other program since there are so many good ones. Some others are Aweber as well as GetResponse There are a lot of great autoresponder programs available. These are quite popular ones that are also very good choices.

Stay tuned! In part 2 of this article series, I’ll explain exactly how you set up your squeeze page using Autoresponser Plus.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?Setting-Up-Your-Squeeze-Page&id=3223362