How Social Bookmarking Can Help Your Online Business
By Matt Bacak
Social bookmarking has become a web phenomenon over the past few years. It seems as though everyone and their mom is doing it. Celebrities are doing it and they’re getting a lot of attention from it. They are sharing the news of their newest movie or simply attracting attention to themselves simply because their career needs a bit of a boost. Whatever the reason, the are not the only web savvy people noticing the amount of coverage they can get by using social bookmarking. Thousands of online businesses are doing it. So what is it?
Well, let me explain social bookmarking so that it’s easily comprehensible for those of you that don’t know exactly what it is. I’ll then explain exactly how it can help gain more exposure for your website. Now, just imagine, you go to a website and you want to bookmark it on your computer. So, you want to basically save it to your favorites. On your browser, a lot of times it’ll have a thing called Bookmarks or Favorites, which will allow you to save your favorite websites so that you can reference them again at a later date. However, when you do that, only you or whoever is using your computer will be able to see what websites you’ve saved inside of your favorites.
Well, just imagine having a page on the internet where you can go and save your favorite sites so that you can always easily go back and refer to them. Wouldn’t that be convenient? You’d be able to access this site from anywhere in the world! Basically, that’s kind of how social bookmarking works. So, instead of saving it on your browser – on Internet Explorer or Firefox Mozilla, you’re saving it to the internet. This will allow anyone to be able to see what websites you have saved and that are of interest to you. This is a bonus as it allows like-minded people to meet and network who share the same interests.
So, the question remains, how does it help your website? Well, basically how it can help you is that it allows you to rank higher in the search engines. And as you may or may not know, one of the best ways to get high up in the search engines is to basically have links pointing to your site. However, you don’t want to have just any link; you want to have links from authority sites or from sites that Google is searching all the time. Most social bookmarking sites are very well-trafficked, therefore when you do that, you’re getting a link back to your website and it’s helping pull it up higher in the search engines. So really in a nutshell, that’s how it can help you.
If you’re not already using social bookmarking you should really consider it. It’s a great way to stay organized but also leverage those efforts to make your existing website gain more exposure.
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