Everybody can create an information product in the form of an eBook, etc. You can accomplish this is in a variety of ways including:

1. Writing about what you know.

2. Interview experts and turn the interview into an information product such as an eBook, CD, etc.

3. Success by association. Find the most well known people in your niche industry. When you send an email about your product put these people’s names as well as yours on the same list. Subscribers will believe that you are an expert too since you are on the same list. This gives you instant credibility.

4. Create an eBook and PDF. You want both formats to reach more customers.

5. Create audio information products. Record your interviews, teleseminars, and presentations. Turn these into CDs and DVDs.

6. Many information products last forever. You don’t need to update the information. You write it once and sell it over and over. It is a great way for residual income that doesn’t require extra work. Especially, when you have affiliates market it for you.

What about audio products? Audio products are a great way to supplement your business income and are easy to create.

1. Visit your local radio shack. Look for a microphone and recording software.

2. Edit your audio files using “Cool edit” at http://www.cooledit.com

3. Duplicators. You can duplicate your content on CDs and tapes.

4. Use http://www.ifulfillment.com. They will send out your packages for you at an inexpensive rate.

Tip: You can repurpose your audio content by creating audio transcripts. You should take what you already have and figure out more ways to make money with it. For example, you can turn an eBook into an audio book. This will help you maximize the amount of money you can earn from the same content.

Tip: People are willing to pay more money for a home study course. So you can take the same content and put it in a three-ring binder home study course.

Tip: Up sell to your customer with additional products and offer value added bonuses all that revolve around the same content, but are presented in a different format.

Tip: You can outsource transcription of your audio files to freelancers on http://www.elance.com.

Tip: Teleseminars/teleconferences – These events provide a great deal of value to the customer. You can record them and turn them into an informational product.

Warmest regards,

Matt Bacak

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