List building is one of the most powerful niche marketing strategies you can use in your online efforts. Once you’ve got list content and an opt-in squeeze page, how do you find people who will want to sign up for your list?
Forums can be great places for your list building efforts.
Forums are like deep pools full of nothing but your niche market. If you do it right, collecting subscribers from a forum can be as easy as dipping a cup into water!
As with any other kind of forum marketing, don’t just charge in there trying to get people to sign up for your list. Become well known as a helpful, informative person. Once you have a reputation as someone who knows what they’re talking about, then you should put a link to your website or opt-in page into your signature.
Pay per click marketing can be a good idea.
This can get expensive if you’re not careful. If you don’t have much experience with PPC marketing, make sure you set your daily ad spend maximum to something you can afford.
Keep in mind that not everybody who clicks on you link will necessarily want to sign up for your list. Your sign-up rate will depend in part on the quality of your landing page, and partly on the keywords you use.
(This is why you should have some sort of tracking or analytics software in place. Some keywords will give you a lot of visitors who want to sign up for your list, while others will do nothing but raise your Adwords bill!)