The Amazing Power of Giving Stuff Away
By Matt Bacak
How do you make money online? You pick a hot market, you set up a website with a lead capture page (opt-in page), you sell products and you also collect those email address to sell those leads products or services in the future. The goal of your opt-in page is to get people to opt in and give you their email address so you can send them offers. So what’s the best way to get people excited and interested about giving you their information? It’s simple. You give away something valuable for free.
Why would you give away something that is valuable for free? The simplest answer is because when you give away something valuable with no strings attached, people are going to be interested. They are going to be excited. Who doesn’t love to get free stuff? Not only will they fill out their email address to get your free product or free report, they are more open to buying something from you in the future. Your lead thinks, if they gave me this great product for free, I can’t imagine what I’ll get when I give them my credit card information. So you are capturing their email address but you’re also capturing their attention.
Deciding on what to give away is up to you but there are a couple of things I want you to take into consideration. I personally give away a free report in my opt-in pages. I know other big name internet marketers who give away other things like software. It’s really up to you as to what you decide. I’d just like to note, however, that the biggest reason I give away free reports and not software is because I haven’t had a team set up to create software until just recently. I can see myself leaning towards giving away free software in the future. I also think that many internet marketers will be headed in that direction in the years to come. The key thing to remember when deciding on what to give away is that it must be valuable and also congruent with the type of list you want to build. What do I mean by congruent? If you want to send out offers to your list about weight loss products, then your free gift on your lead capture page should be about weight loss.
Now after you have captured their email address, the first thing you’re going to do is offer them a product to buy. Depending on whether they purchase that product, you’re going to send them to an upsell or a downsell. This is called your sales funnel. There is a lot of information on the internet about sales funnels. I’m not going to give away my secrets but if you’re unsure of where to start, there is plenty of information out there to help you set yours up.
Lastly, after they’ve been through your sales funnel, you’re going to follow up with them and send them an email sequence. This email sequence is where you’re going to sell them affiliate products and even your own products. I’m going to go into a lot more detail about affiliate marketing in my upcoming book, The Fastest Way, so keep an eye out for more details but the point is, the whole process is started by giving away something valuable for free!