By Matt Bacak

When establishing a strong site page rank or PR as it is commonly known as, it is critical to ensure that you have specific keyword text links leading to your site. Remember it doesn’t matter if you have hundreds of links leading into your site, the magic is in the ability of those keyword links that are going into your site to have strong keyword relevance related to your niche.

Google ranks sites based on their keyword links. So the more links from other websites that you have that are actually turned into words, which are called hyperlinks or text links pointing to your site, the more votes Google gives your site for that particular keyword. This essentially will help boost your sites rankings in the search engines.

But before you start placing keyword links to your site one crucial element is to not have the same keyword text link leading into your site over and over again. Make sure that you use various relevant keywords that Google deems as top keywords in your niche. And you must ensure that several of those different keyword links are leading to your website.

One of the best ways to add relevant keyword text links to your site is through the use of press releases. Press releases are extremely credible sources of information but press release sites also have a very high PR in Google and if your site is having strong text links leading into it from a press release site like PRWeb or PRWebNews than your site has a very strong chance of ranking at the top of the search engines.

Specific keyword hyperlinks will help you rank higher in the search engines. But you must remember, your goal should be to rank higher for certain keywords. This in turn will rank your site higher in the search engines. This is one of the top strategies used by the highest ranking websites.

However, press releases are not the only way to get traffic to your website. Articles are also a great method to use. There are article sites like GoArticles, EzineArticles and ArticleCity just to name a few that get enormous traffic. If you have articles submitted to these sites and these articles have strong keyword text links leading into your main website related to that article topic, Google will definitely see your sites relevance – thereby giving your site the vote that can make the difference between you having a low PR and a high one.

However, one point you must remember is never have more than 20 links leading out of your site as this may hurt your PR ranking in the long run. As long as you focus on a strong keyword linking strategy and focus on showing your sites relevance and limiting the relevance of other sites in your niche, you’ll be on the road to success.

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