We will talk more about this is a sec, but first…

I’m sitting at the airport waiting to take off
to L.A. because we are delayed. Now I’m wishing
I just flew myself. By the time we land, I could
have been there in my personal plane.

Anyway, enough gripping.

I heard a kid next to me say, I want
to be famous. Then I thought…

Many people believe that being famous means
that you are going to make a lot of money.

Why do I say that.

Because so many people I run into let their
ego get to them and take over – They want to
be famous.

Here is a real reality check:

FAME Does Not Equal Fortune

Sorry, but the truth hurts.

Focus on profitability, making
money and the fame will follow.

Talk to you later.

:-) Matt

Why Care About the Headline?

In today’s busy world, headlines play an integral role to entice people into reading the article, web-page, or e-mail. Statistics show that just over 16% of readers will actually read the entire article; the rest of them will stop at the headlines. What happened? Those readers decided based on reading the headline that reading the rest of the article wouldn’t be worth their time.

To keep your headlines in the winning 16% of the pool, you better start writing them like you mean it. In the next section, we’ll learn how pros write headlines that make an impact.

Tips on Writing Attention Getting Headlines

When you write headlines, do what the pros do – they borrow heavily from other successful headline writers. By this I don’t mean plagiarize their actual headlines. But I do mean use borrow their techniques, heavily! Here are a few of my favorite headline techniques that you should try:

• Get a Gimmick. Phrases like “Top Secrets,” “Like a Pro,” “Never Before Shared,” phrases like that will get someone’s attention! You could also use a cliff-hanger style headline where the reader will feel compelled to read to find out what you’re up to. Here are some more hot phrases that stuff people cold in their tracks:
o The Truth of…
o Free…
o How to…

• Use a Number. I don’t know why we like numbers, but we do. Five Secrets, 101 Ways, 25 Top Destinations… People like odd numbers and they like numbers that end in 1 (not the actual #1 unless you’re going to share the #1 top secret type of information), 5, 7, 9. So every odd number except for 3. When you use 1 as in 11 or 21, it’s like you’re giving the reader an extra bonus. Stopping at 3 as in 13 (unlucky) or 23 seems like you ran out of steam before you could make it to a number ending in 5. Twelve is popular because of the tie in to the number of months we have in a year. Hey it works, so make sure you work it, too.

• Get your Keyword(s) in your Headline. You’d be surprised how many times people violate this guideline. You’re trying to target people who have an interest in whatever you have to say. Use the keywords. In the headline. This guideline ties in with the guideline that follows.

• Make them Stand Alone. Because the headline may be all the reader will see before they click (if they do at all) on it to read the copy, you must make sure that the headline will stand alone. Your headline must make sense without the backup copy. For this reason alone, don’t get too cute with puns that only make sense after you read the copy. Also, check for any humorous interpretations or double entendres in your headline.

• Don’t let it get TOO Long. Remember, a headline is just that, a headline. Not the first paragraph or even a summary. Resist the urge to let your headline run on for more than 10-15 words. Any more than that and you risk losing the reader’s attention.

Now that you’ve learned how the pros do it, you can write excellent headlines, too! So what are you waiting for? Get out there and write powerful headlines!

Free! Matt Bacak’s

Powerful Promoting Tips

Newsletter ($197 value)

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Who reads the Headlines?

“On average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money.”
David Ogilvy, Ogilvy on Advertising

Think about this. All the time, money, and energy you put into your website won’t mean squat if your headlines don’t work for you. Now that we’ve got your attention regarding headlines, let’s break it down.

Five Reasons Why the Headline is the Most Important Part of Your Website

Here’s why you’ve really got to focus on your headline and make it the most exciting thing about your article:

· The headline is all people get to see sometimes. The headline (and part of the meta tag) is often the only thing that will come up in a Search Engine Listing. If you have a boring headline, nobody will bother to click on it to read the rest of the article. Make sure your meta tag stops people in their tracks as well.

· A strong headline can attract a reader who otherwise wasn’t going to stop to read the web page. Magazines do this all the time with their screaming cover headlines. You know, the ones that you can’t ignore when you’re in line at the grocery store.

· People are too busy to scan a page if the headline is weak. Research shows that readers give a headline about 7 seconds before they decide to read an article or not. We need a powerful hook so that the reader will want to stick around and read our reasons! If your headline is the weakest part of your article, the reader will never discover the gem hidden within.

· Headlines are the bottleneck to your conversion rates. If you can’t get people to click on the headline to read the rest of your copy, your landing page is doomed! Have you ever heard how the administrative assistant is the “gatekeeper” to a busy executive? You need to think of your headline as being the “facilitator” to the rest of your article. Another way to think about this is looking at the movies. You ever notice how movie companies always use the best parts of the movie to make up the movie trailers? But everybody knows why they do this, right? If they made the trailer boring, who would shell out $9 to watch the whole thing?

· For the pragmatics, if for nothing else headlines help set the reader’s expectations and also help spin the copy. Unless you’re writing news copy (and even then, this is a stretch to say), you’re writing is going to have a bias. As such, it doesn’t hurt to have your headline express said bias so you won’t alienate any of your readers two-thirds of the way down your copy!

I hope that reading this article has convinced you what an integral part your headlines play on your website. Now that you understand how important the headline is, can you afford to not make it the most powerful part of your page?

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You’ve heard how effective writing articles can be as a guerilla online marketing tool. The benefits include improved search engine rankings, more traffic to your site, credibility in yourself and your products and searches, etc., the list just goes on and on.

While writing articles is a great way to market your business on the Internet, publishing a poorly written article can send out bad vibes, the likes of which can drain your mojo! If you’re going to write articles, make sure you write strong ones that garner you positive attention only.

Seven Easy Steps

All you have to do is follow our plan, laid out in the following seven easy steps. Before you know it, you won’t have a blank screen in front of you, you’ll have one HOT article!

Get a Plan. You’re writing an article, not a book or an encyclopedia. The best articles deal with a specific topic. Not “Condo Living” in general, but “Five Benefits to Condo Living,” or “How to turn your Condo into the Home of your Dreams.” Use keyword research to help you fine-tune your topics.

Understand your Article Format. Articles fall into about two dozen categories. Don’t muddy the waters! Make sure you understand what kind of article you want to write and stick with the right format. For example, How-To’s are different from Personal Stories.

Organize your Writing. It depends on what format you’re writing in, but with most articles, you’re going to tell them what you’re going to cover, cover it, and then end with a summary. Use paragraphs and bullets liberally.

Write with Authority. Nobody wants to read a wishy-washy article. If you don’t know your topic well from personal experience, make sure you do some research. I resent reading articles where you come away not having learned much or “dumber” for having read them!
Tighten up you writing. Strong article writing means eliminating the fluff. Get rid of the “very,” “really,” and other extraneous words that don’t add a thing to your article. Use action verbs – take out the passive writing (replace “John was given the apple.” with “John received the apple” or better yet, “Sue gave John the apple.”)

Proof before you publish – make sure you proof the article for grammar and spelling errors. Nothing spells “amateur” more.

End with an “Oomph!” Ever notice how some songs just fade into nothing while others go out with a bang? Make sure your articles end with a bang. Call the reader into action – leave them with something to do, whether it’s to visit your site for other content or to order something TODAY, or to give you a call for more information. You can’t close the deal if you don’t ask for it!

TIP: Don’t plagiarize. It’s okay if you want to reference somebody else. You just need to learn the proper way to cite sources if you want to cit their work. Don’t copy somebody else’s work and try to pass it along as your own. If somebody figures out you “borrowed” content, you can bet they won’t trust doing business with you. Not to mention the legal woes you may face if the original owner discovers what you’ve done. Why go there?

Now that you’ve read this article, you should have a much clearer idea of how to turn your content into great articles that will hook site visitors each and every time.

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

People have used the written word for thousands of years to convey information and to persuade others to take on a desired action. In this article, you’ll learn five reasons why articles are such a powerful tool in the world of Internet Marketing.

Why is Article Writing Such a Great Tool for Internet Marketing?

Here’s why writing articles is such a powerful tool to have in your web arsenal:

Build your Reputation. People will perceive you as an authority on the subject. Articles are a great way to build your credibility and authority on a subject area. Let’s say you sell real estate and you know it inside and out. Unless somebody sits down and talks to you, they may never learn what you know. The truth is, there are many people out there that are capable of doing what you’re doing. The money making potential here is that only you are actually working on your building your reputation. Your competition might be stiff on a one-to-one comparison, but if your writing attracts interested buyers first, well, let’s hope your competition doesn’t get wind of how you’re reeling them in. Writing articles is a great way to market yourself on the Internet!

Build a Buzz. People only know what you tell them! Help build the buzz for your Product or Services yourself. The more content you have on your site, the larger it is, the better it will perform on search engine rankings and the more it will come up in searches.
Cheap form of Marketing. Imagine the opportunity for marketing without having to spend a lot of your time or money doing it. While you can still spend money on targeted advertising, picture the success you could have with your business if leads come across articles you’ve penned? The great thing about the Internet is that it’s such a cheap venue for publication! You can set up your own site and market your services and/or products via all the articles you want and only have to pay minimal hosting fees.

Reel Them In! A great way to use articles that you post online to your site is to include a link to it in one of your newsletters or e-mails (i.e. “To learn more about this, click here!”). You can also post your articles on other sites with links back to your site where those interested can learn more about what you have to offer.

Form a Community. Think about some of your favorite sites and what makes them stick out in your mind. Content probably comes up #1 for most of them. You, too, can change your web presence from being so-so to a thriving 24 hour round the clock community by providing more on your site such as helpful articles or a forum. The more people visit your site for information, the more likely they are to develop an interest in your services or products.

Now that we’ve laid out exactly why writing articles is such a powerful tool in Internet Marketing, we hope you’ll get on the bandwagon before your competition does and write, write, write!

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

Brainstorming!!! – I hope you heard from this word and hope you know exactly his meaning, if not then you’re just a click away from Google. When you plan to write sales copy then you must prepare yourself for brainstorming. You see, when I start to write this article I just sit and I focus a moment to see if I’m in the mood for this kind of work and when I realized I’m “on the wave” I just start writing all the words that cross my mind at that time. Whatever you agree with me or not, your sales copy will definitely determine if your product’s going to sell or not.

If you have an offline business sales pitch presentation, you get to interact with your prospect, you can even touch him and he gets to see you personally; but not online! There it all depends on the content of your website.

As I said, the first step to write a sales copy, you must be in the mood. You can even compare a sales copy with a work of art, why? Because when you are in “the mood” your acting just like an artist and you may not observe this. When you are in “the mood” you can get the best from you, and your mind keeps on coming up with amazing ideas.

And if you asking for how to get this mood, I can’t answer to you but I only can tell you that for myself I a lot of passion and I just look for the needs of the people today and from “tomorrow” and this s how I get in the mood.

And, once you are in the mood, don’t stop, keep on writing, brainstorming. Doesn’t matter if you are writing weird ideas, just don’t stop. After you finish, read it all over or you can pass it to someone else to get his feedback and I most recommend the second option because you can have a different opinion and you can notice if you need to add or remove any content.

Always pay attention for the headline; this is the most important part from your sales copy. Sometimes I write couple more headlines and I read them all several times and then after I pick the best I consider and I do a fine tune, sometimes 3-5 times before I decide to use it.

A good tip I got from somebody is never feel bad “borrowing” some ideas from successful copy you’ve seen; this because you already have some good ideas to start with.

Now, the last thing you need to keep in mind when writing a sales copy is: “What is the final result the reader will get if he buys from you?” “Build” your sales copy “to sell” hope and benefits to the reader, this is only if you want this reader to buy anything from you after he read your copy.

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

Hey Friend,

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But we have a problem, yesterday when I
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http://www.powerfulpromoter.com/goldenkey.htm

Hey, I’m going to make this quick, so let’s get straight to the point. I’m doing a special telecall for you tomorrow night, and I would recommend that you do whatever you can to make sure you get on it unless you’re too afraid to put millionaire after your name.

Why,
Because I’m personally going to share with you:
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“WARNING: This call will not be handed out to the public via a recording. So you must be on to hear this powerful information.

You may be asking yourself, what gives you the right to talk about this…

Did you know…I started, manage and run 3 different information business – All are making over a million dollars a year!

Made my first million online in less than6 months of making a decision to go for it.

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(NOTICE – do not click the link unless you’re committed to joining the Tele-Seminaron

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Hope to see you on the call

!Matt Bacak

P.S. Want some proof before you decide to get on the call
– then go here and see just one ofmy many merchant accounts:

PROOF is HERE

->>http://www.powerfulpromoter.com/goldenkey.htm.

Frontier Marketing Intl, LLC
//–>
http://www.powerfulpromoter.com/goldenkey.htm(NOTICE – do not click the link unlessyou’re committed to joining the Tele-Seminaron Thurs- day Aug 17 at 8:00 PM ET)http://www.powerfulpromoter.com/goldenkey.htmHope to see you on the call!Matt BacakP.S. Want some proof before you decide to geton the call – then go here and see just one ofmy many merchant accounts:

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http://www.Wealthmadnesslive.com/home.htm

Friend,

Matt Bacak here with an early bird *special*
invitation to one of the best Wealth building
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Tera, I’d like to be perfectly clear about something. This
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P.S. Join us and you will be educated by some of the best wealth
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Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips