Google Adwords – Understanding Your Bids & Keywords

When you set up a Google Adwords campaign you particularly have to place specific attention on your keyword choices as well as your bids. After all, you don’t want to be charged more for a bid that you could have avoided paying. So, who controls the bidding process? Google of course! I know, we would love to control it but the powers that be have the last say.

So, how does this bidding process really work? Well, let me explain:

If you are running a Google Adwords campaign sometimes you may find that the information on the Google ad group 1 can sometimes have no ads showing for a particular keyword. This keyword obviously has a low quality score from Google so the bid on it can exceed your current bid. What this means is each keyword is given a quality score based on its relevance of the keyword, ad text, and landing page. If your quality is low, the minimum cost per click bid required to show your ad for the keyword will be high. Conversely, high quality keywords have a lower minimum cost per click bids. If for example the minimum cost per click bid for the keyword is greater than the bid, the keyword(s) become inactive and your ad stops showing for that particular term.

It is extremely important to always monitor your ads performance while you are running your ad and after you run your ad. This will allow you to test and gain accurate results that can be tweaked and improved for the future.

Also, a very important thing to remember is to never get emotionally attached to any of your keywords! This is a big no-no. There’s tons more keywords out there that you can find that people are searching for.

One of the best tips when creating a Google Adwords campaign is this… if you are running your ads and you develop many inactive keywords, you’ve got two choices – one, take all the keywords and delete them and then just re-add them in there or secondly, raise or increase your bid. There’s really no other choice.

Having inactive keywords happens to everyone but it’s good to know what to do in this situation. There’s no other choice you pretty much have, unless you have the keywords on your webpage. Now you can’t do this with all of your keywords because it just won’t make sense – but you can take some of your keywords and add them to your page. If you have the keywords on your page, what happens is Google sometimes – not all the time – Google can sometimes give you a better quality score. If they give you a better quality score, your bid price will go down.

These are just some tips that will assist you when creating your ad campaigns and hopefully you’ll gain the upper hand using these strategies. Good luck!

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Most Important Announcement of My Life…..

Next week I’m going to announce what is probably the most
fundamental change to my life ever (ok, except for marrying
my beautiful wife and the birth of my young ones).

It’s going to surprise everyone and I’m not quite sure how
you’re going to react.

I can guarantee you won’t have expected this.

And no, this isn’t some marketing ploy.

This is a genuine – and deeply personal – thing I’ll be
revealing.

First, let me tell you about something extremely important
happening today.

It could very well be one of those “turning point” events
for you. When I first came across what I’m about to show
you it sure was for me.

(And oddly enough, this is happening at a time that brings
my whole life full circle. You’ll see why next week.)

When I first got started online, I studied a man that just
about all of the marketing gurus of today credit as the man
who started it all for them.

He’s the guy most of us call our “godfather” because he had
an impact on our lives, and on Internet Marketing, that has
not been matched.

He invented, pioneered, or popularized a great many (if not
most) of the tactics you see used as staple “standard Internet
marketing” years before most of the gurus even knew how to
spell H – T – M – L.

Viral Marketing.
eBooks
Ad Tracking
Integration Marketing

… without this man’s influence you probably wouldn’t be using
any of those techniques today. That’s the simple fact.

His name, of course, is Mark Joyner and when I first met him
he had just released a book called “Mind Control Marketing.”

I kid you not, many of us were carrying that book around like
it was the bible of marketing.

And it really was …

Heck, even Gary Halbert said it was one of the Top 3 books
ever written about marketing – ever.

If you knew Gary, he didn’t give out praise often, but when he
did it really mattered.

Two years later, Mark let the book go out of print.

If you go on Amazon marketplace or Ebay you can find it being
sold for anywhere from $100 to $500 a copy.

$500 for a *book*?

Yeah, exactly. The information would have to be pretty
mind-blowing.

Well, this book does not disappoint. In fact, it will shock
you with its simplicity.

Today something historic is happening.

Mark is releasing the book as an ebook – plus the much rumored
“Missing Chapter” of the book – and for a price far lower than
one would expect.

If there is any one thing you buy to improve your business this
quarter – let it be this one thing.

Just do it – you will thank me a thousand times for this:

Go HERE ->> http://promotingtips.com/missingchapter

Gary Halbert said that when he first read it he said the ideas
it gave him kept him awake at night.

Yeah – it’s *that* good.

Best Regards,

Matt Bacak

How to Test Your Headlines

When you are coming up with your masterful headlines you cannot forget to test. I know many people feel their headline is brilliant and there is no way their headline could be a failure. Well, think again! Without testing your headline you really have no idea how your audience will respond to your sales letter. A weak headline can break a sale in no time. Lost sales means lost time and more importantly lost revenues for your business. So, in order to ensure you’re producing the best headline possible for your product or service finding out what appeals to your audience is essential. After all, they are the ones who are purchasing from you and you want to make sure you speak to them in the way they want to be spoken to. They need to be able to relate to what it is you are offering them. They need to feel understood.

Basically, the best way to test your headline is to take a piece of paper or open a new Word document and begin typing variations of your headline. Then go to Google Adwords and run the various ads with the different headlines to see which headline converts better and gets a better response rate. A lot of people use this method and find it to be very effective.

However, what I do is test my headlines on squeeze pages. Actually, I’m running a squeeze page test right now. What I’m doing is I’m basically seeing what my conversion rate is. I let the particular squeeze page with my specific headline run for a couple of weeks, and then I go and add another headline and so on. I’m not doing a true ABC split test, I’m not using any special software or anything, but I am doing that to see which headline produces the best results for what it is that I’m promoting at the time.

Most importantly make sure you find the right environment to begin writing your headlines. Make sure it’s quite and you have no distractions. Once you do this you’re definitely off to a good start. Once you have your headlines and you feel fairly comfortable with them you’re ready to begin testing out your efforts. If you always remember to test and track your headlines, this is the best way to determine whether you’re making the most out of your time and money!
Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Some More News From Matt Bacak

I’m working on something really BIG.

I’m not going to tell you exactly
what it is right now – I’ll share
it with you at a later date. But…

Here is some current news.

I just sold my Real estate company and
my Tax company back to my partners.

Like I said, I’m working on
something BIG and will be dropping
the bomb about it pretty soon.

Mean while, check out this video
that just came in to my mail box
yesterday unannounced. Go here:

http://promotingtips.com/video

You ROCK,

Matt Bacak

http://mattbacaksupport.com

Easy-to-Use Affiliate Software

Starting your own affiliate program can seem like a challenge if you don’t know what software is available to you and if you do, which is the right choice? One of the most popular all-in-one affiliate management programs is Clickbank.com. However, this affiliate management program only features downloadable products. But what’s best about Clickbank is that it is an entirely automated process. You do absolutely nothing but set up your pages and Clickbank links through Clickbank. Once you’re approved and you’ve taken care of your marketing for your products you just sit back, relax and wait for the checks to be sent to your door. That’s right!Clickbanks automated management and tracking system allows you to login to your Clickbank account to see your sales and which affiliate they came from. But what’s even better is they send you email alerts of sales 24/7!

So, what if you have a product that’s not downloadable? Well, if you have hard goods you’ll need another affiliate software program. One of the best out there is Kickstartcart. You can find it at http://www.kickstartcart.com and set up your KickStartCart account there.

Most of the top online website owners use this affiliate software program because it is incredibly simple to use even if you’ve never had any experience setting up your own program. But what’s best about Kickstartcart is that you get a 30-day no risk demo period to test it to see if it’s right for your business. Furthermore, there’s no software, no programming and no downloads! It also runs on its own platform so you don’t have to worry about eating up space on your computer. Kickstartcart takes care of everything for you!

This is everything they offer as explained on their website:

“KickStartCart.com integrates everything you need to do business professionally over the Internet – an Internet merchant account, a payment gateway, a secure online order form, Affiliate tracking, ad tracking, detailed reporting, and much, much more. It’s perfect for selling shippable products or downloadable goods or online services on a one-time or recurring basis.”

And because you’re not adding any software or having to install anything it makes the entire process extremely simple. All you have to do is add a few of the “ADD TO CART” buttons from your site to the Kickstartcart secure service and you’re ready to open for business!

It really doesn’t get much simpler than that. Definitely check out Kickstartcart at http://www.kickstartcart.com to see for yourself how truly simple this affiliate management program is to use for your online business!

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Numbers, Numbers, Numbers….

In internet marketing, that
which is measured, improves.

We track tons of different numbers.

Things like…

Conversions
OTO’s
Optin’s
Leads
Vistor Value
Clicks
Open Rate
Bounce Rate
Hits
Searches
Sales
Cost-Per-Lead

and many more…

But many people forget about the business
numbers that *really matter* – PROFITS.

Kim Parsley who has worked behind the scenes
of some extremely fast growing businesses pointed
that out to me a few months ago, so…

With a little help and inpiration she
just developed a quick & easy way to determine
if your business is profitable or not.

Go here and check out her site:

http://www.autowebbusiness.com/app/?Clk=2320979

Now, she is a financial guru not
a internet marketing guru so don’t
critiue the site. It’s a great start
and a great product :-)

Go here and Grab her SYSTEM:

http://www.autowebbusiness.com/app/?Clk=2320979

To more profits.

Best Regards,

Matt Bacak

http://mattbacaksupport.com

Warning, I’m DEAD Serious…

I emailed everyone a while back and
said that the next IMD workshop that
I’m giving on April 18th and 19th…

…is the last one that
I’m personally teaching.

IMD stands for Internet Marketing Dynasty.
( http://www.onlinemarketingdynasty.com )

I’m not sharing who my successor
will be, but with this anticipation
I need to warn you of a few things.

First…

I’m doing something special at
this last workshop for everyone
attending: I’m taking them to a
private undisclosed location.

Most of them don’t even know how
remarkable this workshop will be.

(Only a select few people have been
there because of the high security and
I’m not even sure if it’s on the map)

Second…

Very Soon, I’m personally dropping
a HUGE bomb on everyone and for some
people it’ll feel like we are having
a Internet nuclear war.

But, before that happens.

You have a LAST Chance opportunity to
be one of the last lucky ones who gets
to attend my LAST EVER IMD workshop.

Here’s the deal.

…If you have ever thought about,
dreamed about, having an Internet
millionaire look over your shoulders
while you are on the Internet with
your computer, then you will have
a chance to do that right now.

Better Hurry, because since the word
got out that the event in April is the
last one that I’m personally doing, we
have been getting people registering
out of the blue.

There are only a few SEATS left.

So, if you want to be one of the lucky
ones that gets to attend this historical
class then go below Right now and apply
to attend this life changing event.

http://www.actionstrategysession.com

To be quite frank with you, this event is
not FREE whatsoever. It is going to be an
investment. An investment in your future.

I will not take any trades.

I will not take any IOUs

I will not take any future sales.

I will only accept Check, Paypal,
Visa, MasterCard and AMEX.

I charge 20k a day and 2k a hour so spending
a few days with me is worth a lot more than your
investment will be..(And the cheapest way you
can buy my time – that’s for sure)

Read what this recent attendee said…

“I’m a “seminar junkie” and the MIT is definitely one of
the best I’ve attended. The best part is that it is totally
hands-on. You don’t just go away with a lot of strategies and
ideas. You go away with a website that are already generating
highly targeted leads and a system that will enable you to
repeat it again and again.” – Patrick M. Powers

—->> http://www.actionstrategysession.com

Barrie Day for Canada said…

“We just attended your Internet Marketing course and
it was totally awesome! We were blown away with the quality
of the material and the quickfire teaching method you use!!
Your material was pragmatic and the attendees walked out
with a real working Internet site! We will definitely
recommend you to our members. You rock man!!”

The List goes on and on…

I’m looking for a handful of people that
want to be Internet millionaires, do you want
to be next? Go Below apply for this event.

http://www.actionstrategysession.com

Best Regards,

Matt Bacak

P.S. I will not change these dates for anyone.
These dates are in stone in my calender. So make
sure you apply and if my team finds you a good
fit then start making arrangements to be there.

Go here -> http://www.actionstrategysession.com

P.P.S. Jim Mack of Olathe, KS said…

“You are the frickin bomb…You have not only helped
me make around $50,000 since January, you have saved my
butt around $2500 easy! Thanks for all your help!”

http://mattbacaksupport.com

Best Ideas for Building Your List

Building a list can be a daunting task for some, but it can be accomplished fairly quickly depending on how much effort you put into it. Now, there are several ways to accomplish this and I’m going to try to go over some of the best techniques I have found in this article.

The first thing I suggest is setting up joint ventures. This is great because it gives you access to other’s lists when promoting your product. It also gives you a targeted captive audience who may also register on your site to receive more information.

However, before you start driving more traffic to your site you should make sure that it is easy for your visitors to sign-up. What this means is that you should include a registration form or link on every page of your website since visitors can find your site through any given page.

Article submission is another favourite of mine. The more quality articles you can produce and post to the multiple ezine and article sites the better your chances are of finding more subscribers. If the submission site likes your article and receives a lot of traffic because of it, they may choose to archive it, which will give you even more exposure! If you can’t or don’t like writing you can always hire someone to do it for you through a freelance site like elance.com. Either way, try to at least post an article a month.

Of course, Google Adwords is another option for building your list. However, this costs money and if your funds are limited you may want to try MSN. You will probably find that they are a bit cheaper, but do provide good value. If you choose to advertise this way always make sure you track and test the ads that are or aren’t bringing you the most amount of visitors.

Solo Advertising is also effective. This is typically when you write an email and pay someone to send it to their list(s). This is different from a joint venture because it is not a partnership and therefore all revenue generated is yours to keep. A good place to get started with this is ezines-r-us.com. When you go to this site just click on “targeted solo ads” and it’ll go through and actually tell you everything about it. They have several lists to choose from to help you target your customers better. They also vary in cost depending on the size of the list you are submitting to. You can search for more of these types of sites under the term “solo advertising” or “targeted solo ads”.

The last thing you can do is press releases through either PRWeb or PRWeb Direct. If you are not sure what press releases are or how to do them, just visit these sites to get a clearer idea of what is expected in a good PR piece.
Actively promote your site and you are sure to see an increase in your sites traffic and an increase in sales!

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

The Fortune Is In the Follow-up

Following-up with your visitors is essential to increasing your conversion rate and of course growing your business. A lot of website owners fail to do this. They sit back passively and don’t aggressively follow-up with their visitors who have shown interest in their product. So, how do we know they are interested in what we have to offer them? Well, they opted-in to our list.

What’s that? You don’t have an opt-in box on your sales page? Yikes! You better drop everything and set one up right now.

Let me explain how important this is for your business…

If you have a sales page you must make sure you also have an opt-in box on that same sales page. Many people fail to do this either because they see no purpose in doing it or they think they’ll capture the names when people purchase. But what about those people who are sitting on the fence and unsure about making the purchase? You cannot neglect these individuals; that’s why an opt-in page on your sales page is essential to improve your sales.

If you do have an opt-in page on your sales page and you have a list of people who have not purchased your product whatever you do, DON’T IGNORE THIS LIST! You need to follow-up with these individuals continuously. After all, if they opted-in they are obviously interested in what you have to offer. You simply have to convince them that they need your product.

Basically what you want to do with this list is to take paragraphs from your sales page and produce emails with links going back to the order page for your product. You want to market like crazy so that these people will eventually purchase from you. Just because they didn’t buy the first time doesn’t mean they will never buy from you. Some people just need that extra push and some extra convincing. Don’t forget… “The fortune’s in the follow-up!” You have to follow-up with these people continuously. Some may buy sooner than others. If you continue to market to them eventually many of them will decide to purchase from you.

Actively market to your list so that you can increase your conversions and increase your earnings!

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
..Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

The Right Way to Ask Your Customers …“How Did You Hear About Us?”

When you run an online business it is always extremely important to know where your customers heard about you and how they landed on your site in the first place. Did they read an article, see your press release, click on your Google Adwords campaign or find you through the search engines? You need to know this so that you can evaluate what things are producing the best results and bringing visitors to your site. Remember, you want to minimize your time and effort and also spend your advertising dollars in the right place – a place that’s going to produce results!

So, how do you go about asking your visitors how they heard about you? Well, it’s a fairly simple process:

Basically you would use an autoresponder software program to produce an opt-in/sqeeze-page. But before you produce your opt-in page and ask your visitors how they heard about you, you’ll have to place this page in the right area of your website. Don’t just ask the question on any old webpage, “…how did you hear about us”? This is doomed to fail if you do this in the wrong area of your website. It’s useless to ask if your visitor really hasn’t done anything. If you do you’ll lose your traffic and you wouldn’t get them back at that time.

You don’t want to give your visitors too many options. So, the best time to offer an opt-in page is if your customer has made a purchase through your website. Don’t forget; let them do one thing at a time. So after they have bought a product from you, send them an email and ask them: “Hey, I just wanted to know how you heard about me?” That way they would be more willing to respond since they’ve already purchased from you and they also see that you are interested in them.

This is the best way to gain feedback from your visitors. You’ll find out exactly how they heard about you. There will be no guessing. Based on the feedback they provide you’ll see where most of your traffic is coming from and make the necessary changes of where to put more or less of your time and money. It’s a great way to leverage but also a great way to hear what your visitors are saying and a great way to offer them exactly what it is they want.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
..Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com