Do You Have a Winning List?

If you have a website business you already know the importance of having a list. Your list of prospects are those that you can email again and again in order to promote your offers and make sales. But how do you know if your list is good you ask?

I’ve heard a lot of people say that they have a terrible list. But what you have to realise is that it is not your list that is bad, it’s about how you approach your list that needs some improvement.

I always ask business owners who make these statements… “Have you tracked how many people actually clicked on your links? Do you know how many people got the emails? Do you know how many sales you had? Do we know how many impressions, or do you know what your open rate is?” People often are unable to answer these questions. But they fail to realise that the answers to these questions should be the basis upon which they build their list and make sales. Basically if you had zero sales there is a problem and it’s often not with your list.

The numbers you want to look at when it comes to emails are:

What’s your impressions? – If your impressions aka open rates are low, it means that your subject line or your deliverability needs improvement. I use Autoresponse Plus for my autoresponder email messages to my prospects. If you’re using Autoresponse Plus, you can use link tracking. It’ll track all of these things for you. If you’re using something else, you’ve got to figure out how that software tracks it so you can see the results.

What’s your click-through rate (CTR)? – Once again, check your deliverability. Your email message may need improvement.

What’s your sales? – If your sales are low, that means your sales letter is weak and needs improvement.

The biggest problem I see most people have is they don’t add curiosity to the subject line of their email. If your open rate and your impressions are low, that means that people are either not getting your email or your subject line is very weak. And so what you need to do is you need to build a better subject line.

Here’s an example of one of the ones that worked really well for me. It was actually about a tax attorney that I wanted to have on a tele-call. But I said, “My attorney wants to speak to you…” Now, that got some heads turning. Remember, there’s nothing different between a subject line and a headline. Add curiosity and you’ll definitely see an improvement in your CTR.

Another thing to consider is in order to increase your email open rate is not to exceed 50 characters per line. As long as you communicate with your prospect like they are your friend and you keep your emails short and sweet and then send your readers to the sales letter page you will see an improvement in your conversions.

Follow these tips and see your sales soar!

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Writing a Killer Sales Letter

If you have a product that you need to sell it is extremely important for you to consider the online world. Although selling through direct mail can be effective, you should also consider other mediums in order to gain exposure for your product. A great way to do this is by having an online sales letter! A sales letter website packed with your products keywords is a quick and easy way to draw in an audience. However, keywords and a good product are not the only things that sell. A well written sales letter seals the deal. If you’ve never written a product sales letter, no need to worry. Simply follow these simple steps…

Must Have Sales Letter Components:

1.Headline – to get your readers undivided attention

2.Sub-headline – Very important! It helps you expand or support that main headline and gives the prospect more reasons to continue reading.

3.Opening Paragraph – One thing I’ve found with my opening paragraphs is to keep them short, simple and straight to the point. A few words, perhaps two or three are good for opening up your paragraph.

4.Credibility – This allows me the right to talk about my particular product or service. Mention your expertise here. This helps in establishing your credibility and makes your visitor want to buy from you.

5.Testimonials – Basically, you want to make sure that you have testimonials to back up your credibility because then you let people see the proof that your product really is good. This backs up your credibility.

6.Bullet Points – bullets are really important. You should have five to eight bullets that are benefit-driven. Five to seven is actually much better. I’ve found that odd numbers out-pull even numbers when it comes to sales letter conversion.

7…. More Testimonials – It builds believability and credibility.

8.Free Bonuses – This helps convert your prospects into buying customers whereby increasing your sales! People LOVE free stuff. Bonuses are very powerful tools to use in your sales letter.

9.Money-Back Guarantee – A sure way to increase your sales.

10.State Your Price – By letting your customers know the price of your offer one more time, they will know exactly what they are going to get.

11.Pay Button – Explain to your prospect how they are going to pay and where they can make payment.

12.Close – Tell them what it is exactly that you want them to do. But you have to say it boldly. For example, “… grab your wallet right now and then click the link below to fill out the form and receive blah, blah…”

13.Postscript – This has been proven to be the second most important component of your sales letter behind your headline. There have been studies that show that when people read your sales letters, they read the top and scroll down to the bottom.

If you follow these steps when creating your sales letter, you’re sure to make sales.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Write Articles to be an Authority in Your Niche

If you have a website and want to have visitors who continue to come back to your website again and again, it is important to establish yourself as an authority in your niche.

When you write your articles ensure that they are informative and offering your audience useful information. But it is not only important to provide information that your reader can use. It is also important to write your articles to accommodate the requirements of the search engines. You can do this by stuffing your article with keywords of the topic you are writing about.

Here are the things you need to have in your article:

A Title

A Summary

Good Content

Keywords

Author Bio

You should definitely include your keywords in the title of your article. For your summary, you want it to be one or two sentences. Your informative content should be between 300 and 700 words as well. You want your article to be long enough so that it has enough juicy information that the reader feels satisfied with the amount of information you have given to them.

Once you’ve perfected your article and stuffed it with your keywords (as well as keyword text links), you need to submit it to a site that will give you a good amount of traffic. One of my favourite sites is www.SearchWarp.com. This site is a dream site compared to some article sites currently accepting articles. Search Warp is a great choice because they don’t have any editorial reviews so you can submit anything on their site.

Ensure that your content is 80% content and 20% sales. You don’t want to heavily try to sell to your audience but you want to subtly make your offer. As long as you are supplying your readers with content that they find interesting, informative and information they cannot easily access elsewhere than you are doing your readers a service. They appreciate and want to continue getting good information from you.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Grow Your List and Your Traffic with Article Submission

If you have a website online you know the necessity of providing useful content for your readers. But did you ever think that the content on your site could be made into articles and distributed all over the internet to bring you oodles of visitors – more than natural SEO? Well, it’s true. If you can submit at least two articles to an article site per day, you’re on target to make more money by leading more visitors to your site.

If you plan to use this strategy, just ensure that the articles you are providing are helpful to your audience. Make sure you’re offering valuable information that will help them.

Here are some article sites you can submit to:

· ezinearticles.com
· submityourarticles.com
· searchwarp.com
· ezarticles.com
· articlebin.com
· articlebeach.com
· articlehub.com
· articlegarden.com
· articlesphere.com
· media13.com
· visiblecontent.com
· articlegeek.com
· articlewise.com
· articlejoe.com
· alumbo.com
· linkgrinder.com

Posting your articles to these sites are the first step. But you’re not done yet. After you submit your articles to these sites you need to repost these articles on your own website. After I post my articles to my site I post them again on my blog, my myspace page, my squidoo lense and my other Web 2.0 social networking sites. These sites get a ton of traffic and are already ranked very well by the search engines so it’s a win-win by posting there.

After that I summarize the article and add that summary to an email to send to my list. Basically, I’m making that summary message number one of my autoresponder sequence. The full article will be accessed when my visitors click on the link I provide in the summary email. I do this over and over again with all of my articles – offering solid information to my list to ensure they continue to read my articles. But the best part of it all is that I can make money by leading them to my articles that have Google Adsense on it. That way I can make money even from my customers that don’t buy the products that I am promoting. It’s a very clever way to make money and I think everyone should be using this strategy. If you’re offering good, solid information, it’s always best to ensure you make money off of the majority of your visitors – even if they don’t buy.

So, if you’re not using articles to further monetize your site and draw in extra traffic you should start now! The interest in articles will never subside. People love knowledge and they are always looking for a way to take advantage of the information given to them. There’s no better or simpler way than providing articles to your list.

Submit some articles and begin to reap the rewards … with a little bit of work.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

4 Ways to Make Money Online

If you know anything about the internet you know that it is an excellent resource for pretty much everything. If you’re looking for a recipe you can find it online. If you’re looking for information on curing a cold you’ll find that too. Basically, the world wide web is a wealth of information.

But if you know anything about the internet you also know that it is a place where you can make money. And some very ingenious people have made a lot of money online.

If you’re looking at making a buck online here are four ways you can do it:

1. Tele-seminars – Offering tele-seminars to your list is a great way to capture names but also make a ton of money. On these calls you first should aim to gain trust with your listeners by allowing them to put a voice to a name so that they know who you are and you can then present offers to them, either by selling your own product or someone else’s. Also, if you offer your listeners good, solid information they will respect what it is that you have to say and most likely want to purchase from you based on your recommendations.

2. Sell other peoples stuff – Offer your list products that you are affiliated with. You do this by extending your autoresponder sequence and making it longer by offering new products and information on an ongoing basis. This is a huge income maker! Remember to focus on products that are not a one-time product, but products that your subscribers will always need. The last thing you want is to have to re-do your autoresponder sequence because you offered a product what was no longer popular or necessary for your market as this creates more work for you and it leaves room for error on your part.

3. Sell your own products – Now this is a no brainer. Although selling your own products means a lot of work to begin with, in the long-run it could mean thousands of dollars in your pocket. Depending on the cost of your product it could even be in the millions! If you are offering an affiliate program then you have a team of people vouching for your product and offering it to their lists. Talk about leverage! Huge amounts of money can be made with your own product offering. But best of all you keep all the profit!

4. Speak at seminars – If you offer your services as a speaker at various seminars or perhaps offer your own seminar this allows you to become recognized as an expert in your field. This builds credibility and makes you look like an authority in your niche. You can gain a lot of trust and a lot of wealth not only by charging to speak but also by offering your own products at these seminars. There is huge earning potential in becoming a speaker.

So, if you have wondered how you could make money online consider these suggestions and just make it happen! You only accomplish success by putting words and plans into action.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doingto market my companies? Then you need to grab a copy of my..Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Does Your Squeeze Page Make the Grade?

Like most online websites, your site probably has a squeeze-page and offers your readers good information. Your visitors simply opt-in and sign up for whatever it is you are offering them and automatically get sent information. What a great concept! However, are you getting the most signups possible? Any idea what your sign-up conversion rate is? Well, if you haven’t already tested your squeeze pages to see how well they are performing look no further. I have done it for you!

There are many things you can do to your squeeze-page to ensure your opt-in rate is the highest it can possibly be. You want to make sure your visitors are intrigued and are lured in by your opt-in page. But you can only do this if you know the “graphical rules” of a good opt-in or shall I say squeeze- page as it is commonly referred to as.

Rules to Increase Your Opt-In/Squeeze-Page Conversion Rate:

If you are going to put benefits on your squeeze-page, I have found that if you have bullets, your squeeze-page should have three, maybe five bullets max – that’s it! Notice I did not say four or two. That’s because you should not use even numbers. Use odd numbers. We’ve found an odd number of bullets increases conversion.
The button on your squeeze page should say something like “Grab this information” or “Grab this free e-book.” You can to put a caret – which is a greater than sign symbol. It’s right above the period. Use the carets to point to the button as this will often increase your conversion.
Putting a red box around your opt-in also increases your conversion on your squeeze-page.
So, those are some key things to implement right away because if you increase your conversions on your squeeze page, it’ll increase your sales. That means more people are buying from you which means more money in your pocket!

You must also remember that in your autoresponder sequence the first day your visitor signs up, you should immediately send them a welcome message. Follow that up with some good information related to your niche. Send this information about an hour after your welcome message. A lot of autoresponders don’t offer hourly notifications. However, if you use the software I highly recommend and have told you about continuously – Autoresponse Plus, this software has this capability.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
..Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Best Regards,

– Matt Bacak

http://mattbacaksupport.com

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