When it comes to your opt-in page, cutting edge techniques will amaze you. Examples of cutting edge techniques include Internet businesses that will cater more to the customer. You will give the customer what they want as opposed to just selling your product to them. This applies to the opt-in page in that more information will be asked on the opt-in page then was asked in the past. For example, people will be asked for their age, state, phone number, etc. in addition to their name and primary email address.

Why ask for the phone number? You can find out where people live. Plus, you can get people on the phone and speak with them directly. You can also send out a voice blast that has announcements about your website, business, and products.

For example, let’s say that a customer signed up for your teleseminar list. The day after the teleseminar you can send a voice blast to them that tells them about a website you set up just for them. Give them the website address and tell them how they can get more free stuff and buy products on this website. It has been found that this follow up phone call increases sales.

Tip: When you give away bonus gifts they have to have real world value. Don’t give away crap that people can get for free somewhere else on the Internet. Give them items that you create or that could actually be sold.

Also make sure to implement scarcity in your offers. During the voice blast you can explain that the special website will only be available for 24 hours. Or you can give this 24 hour offer during the teleseminar. Your phone call the next day will prompt any people to buy that had initially been dragging their feet on the offer. This is a powerful technique. Your sales conversion will dramatically increase.

Let’s look at the sales letter. You can personalize the sales letter based on information you obtained when people opted in to your list. For example, you can ask people for the state they live in when they sign up for your list. Then you can set up technology that plugs in their state in the sales letter. Your sales letter headline can say “Offer for people from (state)”. Sales conversion usually increases as the sales letter is more personalized. You can also use the extra information in emails and other forms of communication with your customer.

Do note that your opt-in list sign up rate may falter when you ask more information. If you ask for too much information then you may scare people away. The only way to find out is to test it. Modify how much information, and the type of information you ask, on your opt-in list and see how it affects your list sign up rates.

Warmest regards,

Matt Bacak

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