If you are not familiar with what an opt-in box is, you should be. So, go over to www.mattbacak.com and look on the right hand side just below the fold (which I think is a perfect place to position this) and you will see I have an opt-in box for people to sign up to my newsletter. After they sign up, I now have one more person on my list to sell things to in the future.
Now, you have set up a blog and you want to be able to capture people’s names and email addresses in the same way, however the blogging platform you are using doesn’t give you this option. So the question is, how do you go about adding an opt-in box to your blog site.
Well, the first thing you have to do is get the form. So, find an opt-in form you like either from your other website, squeeze page or somebody else’s site and copy it by looking at and locating the source code for the page it’s on. Place the code into a text file for now so you can refer back to it.
The next thing you want to do is go into your blog and try to add the new code into your blog template. So, find the code for your template and copy it into an html editor such as FrontPage. Once you’ve done that, copy and paste the opt-in form code into the template and view your changes by previewing them.
When you have the form looking the way you want it, copy and paste the code back into you blog template on your blog site. Click on the “view blog” link to make sure everything looks proper and correct. If it looks good then you’re finished otherwise you’ll have to go back in and change the location of your code until it looks right.
As you already are aware, opt-in boxes are necessary in order to capture the names and contact information of your prospects. You want to be able to sell to them again and again so you need to gain access to their contact information. Opt-in forms also known as squeeze pages can make you a bundle of cash. As long as you have and own your own list, you now have a business that you can grow because you have people who are interested in what it is you have to offer.
Take the time to create an opt-in box on your blog to start gaining ownership of your business.
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