People think that Internet businesses are all about technology. They think that fancy technology is more important that solid marketing techniques. They are wrong. Dead wrong. Technology can only enhance the fundamentals of good marketing. If you don’t have good marketing practices already established then any technologies you implement will only amplify what you are doing right and what you are doing wrong. Therefore, if you are do anything wrong it will stand out like a sore thumb and slow down your Internet business.

An example of fundamental marketing that is time tested is the sales letter. You need to have a sales letter on your website. Utilize the techniques of direct response marketing and traditional marketing in your sales letter. Your sales letter doesn’t have to rely on fancy technology techniques. In fact, fancy technology can be distracting. Stick to the components of a classic sales letter.

The key is to build an opt-in list of people that are allowed to see your sales letter. You can achieve this by asking for people’s name and email address before you let them receive any free bonuses you have to offer. Plus, after you have obtained their name and email address you should send them directly to your sales letter. This type of sales letter is called a forced sales letter because you make them read and view it before you give them the free items you promised.

Why show your sales letter only to people that sign up for your list? It’s simple. You don’t want everyone to see your sales letter. You only want qualified leads to see your sales letter. This allows you to avoid any tire kickers that won’t buy your products anyway.

People that signed up for your opt-in list are qualified leads because they took the time to sign up for your list and demonstrated that they trusted you enough to give you their information. These are the type of people that are apt to become long, paying, satisfied customers.

Warmest regards,

Matt Bacak

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