Million dollar Idea: The concept of the “Learn pod”. This is a preloaded iPod or Zen. It can be any type of media player that is preloaded. You can give the iPod away for free, but sell the content that is on the iPod. You can have a play list of all your audio content already on the iPod. This audio content would be the “best of” series of your audio.

What can you download onto the iPod? You can download your teleseminars, audio CDs, recorded seminars, etc. The list is endless. You can download all your audio content if you want to.

What do I do with the preloaded iPod? Shrink wrap the iPod and put it in nice packaging. The packaging should have a picture of you on it, along with your brand identity.

How do I sell the information that is preloaded on the iPod? You explain that the iPod is free and that people will pay for the content that is already preloaded onto the iPod for them. Explain that this saves them a hassle of buying all the CDs, teleseminars, and other audio content separately. Plus, you can include one year of free iPod updates.

How can I make more money from this preloaded iPod? You can sell accompanying text and video materials. You can sell new content in the future. You can up sell through your audios that they listen to on the iPod.

You can provide a robust amount of content by using public domain information. You can snag public domain information for free. IPods can read text files. So you can take a public domain work from Project Gutenberg, download it for free as a text file, upload it to your server, and then sell the text file to your iPod customer. These customers will often buy several text file books at once. You will have a huge directory of information that they can purchase a la carte.

You can make even more money by taking this public domain information and wrapping your own content around it. You can intersperse your experience, tips, and tricks within the content. You can sell this as a text file. You can also simply read this information and record the audio. This will let you sell the content as an audio. People will pay more for an audio version. So you can earn even more money from the same information. You could literally create your own library of text files and audio books.

Yet another idea with public domain information is to create several branches from one concept. Let’s say that you have the public domain information for “The Art of War”. You could sell just the main text, but you can also create sub branches of this original concept. For example, you could create “The Art of War for Golfers” or “The Art of War for Teachers”, and so on. Think of the Chicken Soup for the Soul series. It is a similar concept.

Guess what? The million dollar idea is not over yet. You could also interview experts in the field that your text and/or audio content are about. You can earn credibility through this association. You can create a la carte products that people can buy and download to their iPod. These interviews will enhance your content and please your customers.

What are the benefits of the “Learn Pod” concept? The benefits are numerous. All of your audio content will be in one place, the iPod. Customers can purchase audio content in the future easily. They can simply download new content to their iPod. Plus, many people want an iPod and this is a great way for them to get a good deal.

Warmest regards,

Matt Bacak

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