People on the Internet aren’t going to stay on your website for very long unless you grab their attention.
Myth: I don’t advertise because there are free ways to get something.
This is a myth because everything you do is advertising. Whenever you try to get people to do something, you use techniques in advertising.
Therefore, copywriting is not about writing properly. It is about selling. The purpose of selling is to get the prospect to understand that the product or service will solve their problem. This is the whole heart and goal of effective copywriting.
Exercise: Find sales letters, ads, and websites that are effective and have been proven to work well. Take these items and study them. Physically write out the copy on the ad. Why? This helps your mind understand why the ad works and train your copywriting muscles to repeat this format.
Here is sample copy from “The Lazy man’s way to Riches:”
Most people are too busy earning a living to make any money. I used to work hard. The 18 hour days, the 7 day weeks.
But I didn’t start making big money until I did less. A lot less.
For example, this ad took about two hours to write. With a little luck, it should earn me $50,000 maybe $100,000.
What’s more, I’m going to ask you to send me $10 for something that will cost me no more than 50 cents. And I’ll try to make it so irresistible that you would be a darn fool not to do it.
Another Version of the “The Lazy man’s
You think you’ve got problems? Well, I remember when a bank turned me down for a $200 loan. Now I lend money to the bank. Certificates of deposit at $100,000 a crack…
The purpose of writing down this copy is to understand the rhythm of what is successful. Find advertisements that are effective and write them out. Note the rhythm and flow of the copy. Note the choice of words and the images and feelings that they evoke.
The key is to not reinvent the copywriting wheel, but to model successful copywriting and adapt it to your niche, product, and service.
Tip: People who are successful in copywriting have created the model for you. Study good copy!
Warmest regards,
Matt Bacak
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