Solo advertising is a lucrative and secure alternative to joint ventures. Many Internet businesses have learned that solo advertising is a great option, but they aren’t sure how to get started. Following are a list of common questions when it comes to solo advertising.

Question #1: How do you set up solo advertising? Go to Google and search under your niche and advertising. For example, if you are in the health niche type “Health Newsletter Advertising” into Google.

Question #2: Who provides the copy for advertising and link? You provide the copy for the email. Write the email so it sounds like the newsletter or website it is on is endorsing your email. You can also try to have them actually sign off on your email. Have them write this at the top of your advertisement “You must read this ad because it is the best…Signed, The Editor”. This adds credibility. If the website won’t sign off on your email then make the email sound like they are interested in your email.

Question #3: Where are good places to place solo ads?
1. Speakernetnews.com – For authors, speakers, coaches.
2. Newsmax.com – For wealth building and making money.
3. Selfgrowth.com – Tons of different newsletters with loads of subscribers. They have tons of different categories: coaching, sales, home based business, speaking, etc.
4. Ezines-r-us.com – This is a great website to place a solo ad.

Question #4: What are advantages of solo advertising?
Solo ads and newsletter advertising are 100% guaranteed to be sent out because you pay for these services. When you pay for these services it is similar to having an insurance policy.

You send emails out. The emails drive people to a sales page. You can then sell your seminar, products, services, etc. from this sales page. In the past, you would have had to pound the pavement and/or call people on the phone to get them to buy your product or sign up for your seminar. Also in the past, you went into joint ventures with local businesses by having them promote your product. For example, a local store or chamber of commerce would promote your seminar or product. They were your joint venture partners.

The problem with using other people’s lists (i.e. The store’s customers and Chamber of Commerce customers) is that you have no power or guarantee. You need to create your own list. You can create a list and guarantee your email gets to people by sending it out yourself or pay other websites to send it out.

What are some tips for writing solo advertising copy? The key is to have great email copy. You need an attention grabbing subject line, headline, and body. Take time to create snappy sales copy that will prompt readers to take action by signing up for your seminar or buying your product.

Warmest regards,

Matt Bacak

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