How To Tackle Webinars
by Matt Bacak
Webinars are a great tool to use if you want to sell high ticket items, whether they are your own or someone else’s. Before webinars existed, there used to be tele-seminars. We used to use telephones before computers were mainstream to sell high ticket products and services. Now it would take a whole course to cover everything you need to know about webinars but I’m just going to give you an overview of some things to keep in mind.
First, you need to send out several messages to fill up a webinar. To do this, you’re going to have a sequence set up to send out to your list. This is very easy to do and set up in your autoresponder.
Second, you’ll need to make sure to record your webinar. There are several different reasons for doing this. I personally record every webinar, every interview and everything meeting I have online because I have that information to look back on in case I need to recall that information for later purposes. For instance, if I have a webinar to sell an item that I may sell again, I have concrete data that I can then go and re-work for the next time around, to make it better. More importantly, the second reason for recording your webinar is because depending upon how well it goes, most of the time, you’ll want to do an encore. Thanks to recording it, you’ll already know exactly what you’re going to say and you may have found areas where you can change it up a bit to make better sales.
Now why would you turn around and do the exact same presentation again? It’s simple. Not everyone will be able to attend the first webinar. If you did your first webinar at 3 PM EST, do the second live webinar at 8 PM EST. This will enable you to bring in more people from different parts of the world. When you do your webinars at different times during the day, you are giving yourself more chances to make sales. Think about your target audience when you pick your times. You want to try to accommodate as many people as possible and in as many different parts of the world as possible.
Third, after you have the recording of your webinar, you’re going to do a replay. Send out an email to your list with a very simple message, letting them know they’ve missed this great webinar but they have the opportunity to come to the replay and see the awesome information you’ve shared. This will bring you even more sales. So, I’m sure you’re wondering, when do I stop sending the replay? When people stop buying.
Lastly, if you want your webinar to be the most successful it can be, create a deadline. If you start your replay sees on a Thursday and there is no urgency to buy or go to the sales page, what do you think will happen? Lots of people will ignore your email and go on to the next thing because there isn’t anything causing them to say, I’ve got to do this now! They think because it’s online, it’ll be there forever. There’s a simple solution to this. On Friday, you announce that this is going to end. Tell them it will go away forever by Sunday at midnight. Then you put a countdown on the relay page and a countdown timer on the sales page. It should say something like, this sale will be done on Sunday at midnight and when the timer hits zero, this deal goes away forever. We’re going to close this deal and we don’t know when we’re going to reopen it. Don’t lie to people and say you’ll never do it again if you aren’t sure. You are forcing people to make a decision about your product, forcing them to act. And they will!
With this overview, I know you’ll have a better understanding of the steps you should be taking when creating your webinar. It’s really that easy.