9 Ways of How to Build an Email List

By: Matt Bacak

Email marketing is one of the best ways to build a stable online income. Successful email marketing requires that you make a high quality email list. That being said, the following are a few ways to direct your efforts into building the best email list.

1.    Use eye catching sign up forms

You have to make sign up forms that people notice immediately when they visit any page of your website. Adding animations and a variety of color schemes will ensure that your email marketing list grows exponentially.

2.    Giveaways

Building a list entails enticing people to willingly give you a valid email address. Giving away something relevant like a gift card is one of the best ways to do this. Just make sure you stick to a regular schedule e.g. once a fortnight.

3.    Affiliate marketing

You can create an affiliate program and let affiliate marketers create a viable email marketing list for you. This method entails that you spend money but the upside is that you’ll get a very large number of high quality email addresses within a relatively short time.

 4.    Use social media

Fan pages for your business or website on major social networks will really help when building a good quality email marketing list. This is because you can easily create a conversation about a relevant topic and therefore entice your followers to submit email addresses in order to get more information. Most professional email marketers agree that this is one of the best ways of how to build an email list.

5.    Use Surveys

Creating a relevant survey and having a large number of respondents of one of the most effective ways of building a list. You can have people answer a few questions and design the survey in such a way that they have to get the results by email. This will mean that they have to provide valid email addresses. You have to make sure that the questions in the survey create eagerness in the respondents.

6.    High quality content

Websites that are very effective in building an email marketing list usually have very high quality content. This content causes readers to subconsciously subscribe in a bid to get more information. This means that you should spend a lot of time researching and developing good content and adding email subscription boxes at the bottom of the articles.

7.    Use relevant plugins 

This is an effective way of how to build a mailing list on autopilot. There are a variety of free and premium plugins available that ask visitors to a website to submit the email addresses in order to get premium content, enter a contest etc. Installing these plugins on your sites gives you more time to spend on more profitable email marketing list building ventures.

8.    Create trust

You have to create a relationship with your subscribers by providing high quality content in the emails, creating interesting conversations, marketing only quality products and the like. This trust will cause your respondents to forward your emails to their friends effectively building a list.

9.    Use other marketers

Contact other email marketers in your field and ask them to write about your website on their sites and you can do the same for them. This ad swap is usually beneficial for both parties.

In a nutshell, building a list requires quite a lot of effort but the benefits of a high online income is usually well worth it.

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