Using autoresponder programs to grow your list is one of the most important things you should do to expand your business and your bank account. However, you need the right autoresponder software but you also need to understand what should and shouldn’t be included in your email messages to your visitors.

First let’s begin with software. One of the best autoresponder software programs out there is Autoresponse Plus (located at www.autoresponderplus.com). This program developed by Neil Morgan is an excellent program that has no monthly fees! You make one payment and it automatically and efficiently manages your prospect subscriptions.

If you are using the software Autoresponse Plus for your autoresponder message set-up, you should be aware that it has a default message for the unsubscribe link. It says, “If you wish to unsubscribe, please click the link below.” Well, “click” and “link” are spam words, so those two words in your unsubscribe link could be putting you in the bulk folder. The last thing you want are your messages to be considered spam. You want to avoid this from happening at every cost.

What I highly recommend you do is in Autoresponse Plus… go into Systems, then Settings. Scroll down and Autorespose Plus will show you what their unsubscribe link looks like. You can fix the wording there and personalize it to suit your needs. Maybe rewrite the words so it no longer uses the words “click” or “link.” Instead, change the wording to something like this – “If you wish to unsubscribe, go here.” The less it sounds like spam the less chance of your message ending up in your subscriber’s bulk folder.

As far as autoresponders are concerned, I recommend single opt-in as opposed to double opt-in. However, I know many of my readers are seeing many of your autoresponder messages go into the spam bulk folder. Some of you have asked “…if you use double opt-in, would people automatically have to white list you, therefore increasing the deliverability?” The answer is no.

The one thing you might want to check, if your email messages are going into the spam and bulk filter is are you putting your name and address inside the emails that you’re sending out? It is essential to make sure that you have your company name, phone number, company’s physical address and an unsubscribe link at the bottom of each and every email you send out to your subscribers. This is extremely important! If you don’t, your email will be considered spam. And with the implementation of the Anti-Spam Act also known as CAN Spam Act of 2003 you don’t want to mess with that. Unfortunately, a lot has changed for the online business owner. More red tape and more to do but it’s the abusers who have made it more difficult for the rest of us. However, if you comply with the Anti-Spam Act you should have no problem sending your messages. These are just a few simple rules you have to follow to ensure your business complies and ends up being profitable in the end and making your autoresponder promotion a success!

Warmest regards,

Matt Bacak

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