If you haven’t already read my A9 process you should probably do that before you read this article as you’ll get a better understanding of the process and how I use press releases to garner more traffic.
As you may or may not already know, I always highly recommend submitting press releases (PR) in addition to all the other steps in the A9 process, but the question is which should you use, the paid PR sites such as PRWeb.com, or a host of free PR sites? Which produces better results?
A press release can cost you a couple hundred dollars if you use the paid service. So, if you are on a limited budget I would only use them when you have something that is truly newsworthy. In this case, I think it is worth the cost because it will get passed around enough that it will hopefully bring you in a steady flow of traffic. If you have an unlimited budget, then I would highly recommend using the paid service.
Since it is our goal to drive more traffic to your site, the $200 press release from PRWeb is going to be a heck of a lot better than submitting to tons of free press release sites. You really get what you pay for. The search engines place greater emphasis on site’s like PRWeb because they know that if someone is paying to post content on a site it is probably more relevant then the content placed on the free sites.
However, for me personally, if I have an article that I turn into a press release, I’m not going to pay $200 to get that out there. I would submit them to all the free locations. Articles turned into press releases aren’t newsworthy. Just remember that.
The other thing is, paid PR sites are going to have editor reviews and all this other stuff and maybe not accept your articles anyway, so that’s the other reason why I do it that way.
I would recommend occasionally paying the $200. This is essential, but only when it’s newsworthy. The rest of the time, go to the free locations and then just submit them there.
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