Do you sell an informational product, such as a book online? Are you going to sell a book online in the future? Do you know how to market and promote this book on the Internet for free?
These techniques work for any niche market. It is a system that you can apply and use over and over for any of your businesses.
Tip: Books don’t make you money. Information makes you money. Therefore, selling books in a bookstore won’t make you big money for most people. To be realistic you have to learn how to sell your information online.
Tip: Create a digital product that is easy to download.
Website marketing is easy. You need to obtain website traffic and conversion. Figure out your conversion. If you don’t figure out your conversion correctly you will run out of money. Spending time on television shows such as Oprah will not get you rich alone. You have to convert the audience into buyers, instead of just program viewers.
But first you need to get traffic to your website in order to convert them to paying customers. Getting website traffic involves the rules of publicity.
This leads to understanding the 3 Business Areas:
Make sure to delegate these duties so people can work on their own.
1. Sales and Marketing
2. Product Fulfillment
3. Administration
Each area has different duties and requires different sets of skills. Many people engage in all three areas by themselves which can eat away at their profit. Why? Simple. Your time is valuable. For example you could make more money promoting your product then shipping the product. So outsource these duties.
Why free publicity? You will obtain instant traffic to your website or to your phone number. This instant traffic can lead to instant sales. Plus, you also earn long term credibility and expert status. Speaking on various radio shows and television shows makes it easier to book more speaking engagements. In order to get on a bigger PR show, your previous PR engagements will be analyzed.
How do they analyze your previous PR engagements? You will provide your press kit to potential television and radio shows. It is critical to have a press kit because it will help you gain the attention of the big media. Your press kit should include a listing of your previous PR engagements and a professional head shot to begin with.
Tip: Make sure that you have an easy to understand domain. You will mention your domain name during your television and radio interviews. You can track how effective the interview was based on how many people go to your website during and right after your interview.
Warmest regards,
Matt Bacak
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