Do you know the powerful tool called “gifting”? It is a potent tool that can increase the success of your Internet business by converting traffic. Plus, it benefits your customer list as well.
What is gifting? Gifting is a driver that can be accomplished by offering free one-on-one consultations. These can be lucrative because you are establishing a relationship and have another chance to up sell to your customers. Plus, the customer feels like you are looking out for their best interests when you offer them free information. They are then more likely to buy from you.
Use the law of reciprocity in gifting. When you give people a free consultation, they will want to give back to you. For example, when you give live demonstrations then people will want to give back to you by purchasing products from you.
Tip: Autoresponders – Send your most important content messages in multiples of 7 days. So on days 1, 7, 14, and 21, send your most valuable content in the Autoresponder emails. For example, you can have demos on these days.
Do you know about market center marketing? Market center marketing is when you know what everybody wants and decide that you are going to sell it. For example, you want to give your own customers a great deal or value so you give teleseminars based on your customer’s questions.
For example, one Internet entrepreneur had hundreds of questions flood into his business when he offered to give a teleseminar based on customers’ questions. He picked 52 questions to cover since there are 52 weeks in the year. He made sure the questions were specific. Then he turned the teleseminar into a product by creating a transcript and CD of the teleseminar. This is a great way to make money from a free teleseminar.
Other market center techniques involve the configuration of your website. Following are two tips you can use:
Tip #1: People read linearly on the Internet. So put your name and what you want in the first paragraph.
Tip #2: Engage website visitors by using flash audios. Auditory elements such as testimonials are very powerful. They keep the website visitor, aka a potential customer, interested in you and your product. This element increases the chance of the person becoming a paying customer.
Warmest regards,
Matt Bacak
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