How do you create a powerful website? Following are list of action items that will help create a powerful website.
You have to create heroin content. This type of content is content that sells a product that everybody wants and has to have. Heroin content is content that gets people to take action on a product that benefits both you and the customer.
You have to capture leads. You need to obtain the personal information of website visitors so you can market to them over and over.
You need to generate large amount of traffic. You can create a beautiful website, but if nobody visits your website then you won’t make money. You have to have a powerful design and traffic.
You can use the Internet to increase networking.
Your website needs to be easy to find. You can accomplish this through Search Engine Optimization (SEO). SEO makes the search engines want to find your website.
Your domain name helps (or hinders) how people find you.
Your website should provide solutions to customers’ problems. People go to websites because they have a problem that they want solved. You need to be the person that solves their problems.
You should have a good layout and design on your website. For example, you need a squeeze page.
You always want to have crisp clean lines that are easy to read. Your website has to be readable! If your website is difficult read then customers will go away.
Make sure your website is easy to navigate. For example, it should be easy to find your contact information on your website.
Your website should have a modern look and feel. Your website reflects who you are and what you are doing in your business.
You don’t need to have something expensive to sell on a website.
Think about your domain names. Website search engines, such as Google, see your domain name as keywords. This is how they rank you against your competitors.
How does your domain name tie in with the business you run? Your domain name should reflect the products and services you sell. Essentially, your domain should have a purpose and intent related to your business.
Create more products to sell. You can create a product from a top ten list. For example, if you are a lawyer you can create a top ten list of things to do to find the best lawyer. This top ten list can be converted in a product that you can sell on your website.
Offer free Autoresponder series, newsletters, and downloads in exchange for a customer’s name and email address. This allows you to continually market to your client list. Offer incentives that encourage your customers to purchase more items.