The other day, Gina, a finance student was referring to a wiki on Forex markets. She noticed a small mistake in the content. The wiki said that forex markets exist New York and Washington D.C. However, Gina, being a finance student knows that forex markets are located in New York and Los Angeles. Since, it was a wiki Gina could edit and correct the information. In other words, the application of a Web 2.0 technology made it possible for Gina to correct the information.

Well, Web 2.0 has become an essential part of the worldwide Internet. An increasing number of people are discovering the inherent advantages of Web 2.0. In addition, the failure of websites from the Web 1.0 era has meant that a large number of webmasters are lapping up Web 2.0 technologies in a bid to make their sites user-friendly.

Web 2.0 is a term that was first used by Dale Dougherty and O’Reilly to describe sites that survived the dot-com crash. Basically, Web 2.0 are sites that enable the visitors to become participants rather than just viewers.

Though, there are many advantages associated with Web 2.0, perhaps the most important one is that it transforms the visitor from a spectator to an active participant. Take the example of a popular Web 2.0 spin off –blogs.

It allows the readers to share their thoughts on a particular piece. Web 2.0 has made it possible for the readers to leave a comment and thus make his opinion known to the blog writer as well as other readers. Thus, this kind of sharing and receiving of information has led to an emergence of close-knit virtual communities.

In addition, Web 2.0 has also made it possible to keep a tab on the site for updated contents. Information aggregators allow us to get RSS feeds of our favorites sites. Hence, whenever the content on our favorite blog or sites gets updated, we are immediately intimated about the same. Experts state that RSS feeds have enabled websites and blogs to create a loyal and niche set of readers. Moreover, it has enabled the webmasters to gauge the popularity of his/her site or blog.

‘Multiple sources of information’ happens to be another advantage of Web 2.0. Prior to the advent of Web 2.0, people mostly relied upon a single source of information. But now, one can get information from multiple sources. Take for instance AIDS statistics in Africa. Most of the time, we either have to depend upon the statistics released by the Government or by media corporations like BBC and CNN. But, Web 2.0 had made it possible for anyone who is working in Africa to make available the statistics via a blog. The readers can then assimilate the information that is given by different sources and judge for themselves the gravity of the AIDS situation in Africa.

Web 2.0 has also made it possible to gather information from various sources and personalize it according to the taste and preferences of individual visitors. Thus, Web 2.0 has offered the advantage of personalizing the content.

Many experts state that ‘communication’ is another advantage presented by Web 2.0. Though, one can communicate via letters, phones and email etc; these forms of communication can be monitored by governments and other powerful authorities. However, if you use a blog to carry out your communication, you have the chance of taking your message to the people, while keeping your identity under wraps at the same time. This particular advantage of Web 2.0 assumes greater importance if you happen to be living under a totalitarian or authoritarian regime.

Web 2.0 also allows people to share news about interesting sites and web pages that they may come across. Think about social bookmarking sites such as deli.ci.ous that not only allow you to store your bookmarks but also share them with others.

Thus, there are many advantages associated with Web 2.0. Popular sites such as YouTube, Digg, Deli.ci.ous, and Wikipedia are some of the famous flag bearers of Web 2.0 technologies.

Summary:

Web 2.0 is the latest buzzword that is scorching the virtual world. There are many advantages associated with Web 2.0. The application of Web 2.0 technologies enables the webmaster to make his site more relevant to the readers. In addition, it also allows the site to gather good content from its readers and discard the content that is not up to the mark. Web 2.0 also allows readers of a particular blog or a website to engage in a discussion about the same.

Warmest regards,

Matt BacakP.S.

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