Step 3 in the A9 process is where we’re going to take your article – and repurpose the content. We’re actually going to rework your article into a press release.
So, we just took that same article that you just created and we revamped it and made it into a press release. We have now made this worthy. Due to the fact that press releases have a different formatting and also a different structure of the context inside of it the article has to be altered into this format in order to submit it to press release websites. And press releases do command a lot of attention! So, it’s a nice, easy way to take one piece of content and repurpose it into different media, in this case a press release in order to gain more exposure and more traffic.
If you need direction, PRWebDirect is a great place to find the necessary tools to write a good press release. If you actually go to PRWebDirect.com/pressreleasetips.php#format, that will take you to the exact place where it teaches you how to format a press release correctly. So, if you want to go and take your article and format it into a press release, you can go and do that yourself.
Here is a case study from Mark Maupin and also Janak and Urvi Mehta. They all came to one of our seminar’s and were basically just starting out on the internet. All of a sudden, after they started doing press releases, they found that Mark’s name started showing up in Google almost 15 pages deep.
They also discovered that over 70,000 journalists, over 22,000 newsrooms, as well as 10,000 new sites, and also 60,000 trade magazines picked up his sites. In fact, they were in places like Google News, Yahoo News, and tons and tons more. Their site started popping up everywhere.
They actually have a real estate investment club where they were literally getting no new people. However, after a few short months of doing this process, they started getting 30 to 50 new people actually walking in the doors, coming to their weekly meetings, every single week! I know it doesn’t sound like much, but it is pretty amazing when you think about the fact that they had only been online for three short months.
They were in the number one position for their targeted search word worldwide, not just in Michigan or Atlanta or wherever. And that’s just with one of the strategies. If you would you like a list of the sites that made that process actually happen for them and get them all over the internet free of charge, go to DirectHorizonInc.com/notes.pdf and look on page 14 of the notes.
Follow this process and you will see results!
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